{"id":198258,"date":"2021-10-25T20:20:00","date_gmt":"2021-10-25T20:20:00","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=198258"},"modified":"2021-10-25T20:20:00","modified_gmt":"2021-10-25T20:20:00","slug":"povestea-omului-care-a-transformat-un-magazin-mostenit-de-la-tatal-sau-intr-un-imperiu-cu-afaceri-de-miliarde-de-dolari-si-peste-13-000-de-magazine","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=198258","title":{"rendered":"Povestea omului care a transformat un magazin mo\u015ftenit de la tat\u0103l sau \u00eentr-un imperiu cu afaceri de miliarde de dolari si peste 13.000 de magazine"},"content":{"rendered":"

\nCu o viziune clar\u0103, Adriaan van Well a pus, chiar \u00een timpul marii crize economice, bazele unei afaceri care a devenit, \u00een mai pu\u0163in de un secol, unul dintre cei mai mari retaileri europeni. Ast\u0103zi, compania olandez\u0103 Spar a ajuns, de la un magazin deschis \u00een 1932, la aproape 13.000 de unit\u0103\u0163i r\u0103sp\u00e2ndite \u00een \u00eentreaga lume.<\/strong><\/p>\n

\nAdriaan van Well s-a n\u0103scut pe 24 decembrie 1898 \u00een Haga, Olanda. \u00cenainte de na\u015fterea sa, bunicul lui, Antonius, deschisese un magazin \u00een Zegwaart, \u00een care comercializa b\u0103uturi alcoolice \u015fi alimente, business mo\u015ftenit de tat\u0103l antreprenorului.<\/span><\/p>\n

\n\u00cen 1930, Adriaan van Well a preluat conducerea afacerii familiei, \u00een plin\u0103 criz\u0103 economic\u0103, lumea travers\u00e2nd la acea vreme perioada cunoscut\u0103 sub numele de Marea Depresie (1929-1933). Urm\u00e2nd exemplul companiilor din Statele Unite, el a lansat un program prin care proprietarii de magazine s\u0103 poat\u0103 colabora nu doar pentru achizi\u0163ia m\u0103rfii, dar \u015fi pe zona de publicitate \u015fi v\u00e2nz\u0103ri, cu scopul de a diminua costurile necesare \u00een acest sens.<\/p>\n

\nTehnica respectiv\u0103 era slab conturat\u0103 \u00een Europa, iar antreprenorul g\u0103sise inspira\u0163ia pentru a o aborda \u00eentr-un articol publicat de economistul Johan Frederik ten Doesschate \u00eentr-un ziar destinat angrosi\u015ftilor. \u00cen vara anului 1932, un num\u0103r de 16 comercian\u0163i au fost de acord s\u0103 se \u00eenscrie \u00een planul s\u0103u, lu\u00e2nd astfel na\u015ftere, \u00een ora\u015ful Zegwaart, retailerul olandez DESPAR (un acronim al sloganului Door Eendrachtig Samenwerken Profiteren Allen Regelmatig, traducerea aproximativ\u0103 fiind c\u0103 totul func\u0163ioneaz\u0103 mai bine c\u00e2nd se lucreaz\u0103 \u00eempreun\u0103). \u00cen anii urm\u0103tori, businessul avea s\u0103 \u00ee\u015fi schimbe numele \u00een cel actual, Spar. \u00cencep\u00e2nd cu 1947, compania a lansat filiale \u015fi \u00een Belgia, Germania \u015fi alte \u0163\u0103ri europene.<\/p>\n

\nAntreprenorul a fost c\u0103s\u0103torit cu Huberta van Well-Wubben, al\u0103turi de care a avut \u015fase fii \u015fi o fiic\u0103. El a murit pe 19 august 1967.<\/p>\n

\nLa acea dat\u0103, compania era deja activ\u0103 \u00een 15 \u0163\u0103ri, iar fiul s\u0103u a continuat expansiunea. Astfel, \u00eentre 1960 \u015fi 1980, dup\u0103 ce a acoperit mare parte din Europa, retailerul a ajuns \u015fi pe pie\u0163ele din Asia \u015fi Africa.<\/p>\n

\nPe 24 iunie 2016, la aproape 50 de ani de la moartea antreprenorului, o strad\u0103 din ora\u015ful olandez Zoetermeer a fost numit\u0103 Adriaan van Well, \u00een memoria sa.<\/p>\n

\n\u00cen 2019, Spar a \u00eenregistrat o cifr\u0103 de afaceri de peste 37 de miliarde de euro. \u00cen prezent, compania de\u0163ine peste 13.000 de unit\u0103\u0163i r\u0103sp\u00e2ndite \u00een aproape 50 de state \u015fi are un num\u0103r de circa 370.000 de angaja\u0163i la nivel global. Retailerul a fost activ \u015fi pe pia\u0163a local\u0103 cu un portofoliu de circa 20 de unit\u0103\u0163i operate \u00een sistem de franciz\u0103, \u00eens\u0103 \u00een anul 2013 a intrat \u00een insolven\u0163\u0103.<\/p>\n","protected":false},"excerpt":{"rendered":"

Cu o viziune clar\u0103, Adriaan van Well a pus, chiar \u00een timpul marii crize economice, bazele unei afaceri care a devenit, \u00een mai pu\u0163in de un secol, unul dintre cei mai mari retaileri europeni. Ast\u0103zi, compania olandez\u0103 Spar a ajuns, de la un magazin deschis \u00een 1932, la aproape 13.000 de unit\u0103\u0163i r\u0103sp\u00e2ndite \u00een \u00eentreaga […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[511,7211,512],"tags":[50046,31819,240,387,413,397],"class_list":["post-198258","post","type-post","status-publish","format-standard","hentry","category-afaceri","category-comert","category-revista-bm","tag-adriaan-van-well","tag-capitalistul-saptamanii","tag-comert","tag-magazine","tag-retaileri","tag-spar"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/198258","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=198258"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/198258\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=198258"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=198258"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=198258"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}