{"id":19818,"date":"2010-05-01T12:30:00","date_gmt":"2010-05-01T12:30:00","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=19818"},"modified":"2026-04-02T16:33:57","modified_gmt":"2026-04-02T16:33:57","slug":"o-coperta-buna-nu-salveaza-o-carte-proasta","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=19818","title":{"rendered":"O coperta buna nu salveaza o carte proasta"},"content":{"rendered":"<p>O coperta buna nu salveaza o carte proasta, evident. Dar intr-o<br \/>\npiata aglomerata, o coperta atragatoare e un avantaj pe care si-l<br \/>\ndoresc toti autorii si editorii. Ca sa va dati seama de dimensiunea<br \/>\nfenomenului, dintr-o analiza la intamplare a 1.000 de carti de<br \/>\nbusiness publicate anul trecut, Codex Group &#8211; companie de<br \/>\nconsultanta in domeniul editorial &#8211; a descoperit ca doar 62 au<br \/>\nvandut peste 5.000 de exemplare.<\/p>\n<p>Chiar si in era digitala, editorii cred ca o carte are nevoie de<br \/>\nreprezentari grafice, fie si numai pentru campania de marketing<br \/>\nonline. Indiferent de format, &#8220;toate par sa aiba nevoie de ceea ce<br \/>\ncunoastem sub numele de coperta pentru a le identifica&#8221;, afirma<br \/>\nChip Kidd, director artistic asociat la casa de editura Alfred A.<br \/>\nKnopf. Kidd a desenat peste 1.000 de coperte pentru diversi autori,<br \/>\nintre care Cormac McCarthy si James Ellroy.<\/p>\n<p>Citeste mai multe in <a target=\"_blank\" href=\n\"http:\/\/Cat%20de%20importanta%20e%20coperta%20pentru%20cartile%20electronice\"><br \/>\n&#8220;Cat de importanta e coperta pentru cartile electronice&#8221;<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>O coperta buna nu salveaza o carte proasta, evident. Dar intr-o piata aglomerata, o coperta atragatoare e un avantaj pe care si-l doresc toti autorii si editorii. Ca sa va dati seama de dimensiunea fenomenului, dintr-o analiza la intamplare a 1.000 de carti de business publicate anul trecut, Codex Group &#8211; companie de consultanta in [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7194,4139,573],"tags":[17377,15474,13967,17376],"class_list":["post-19818","post","type-post","status-publish","format-standard","hentry","category-carte","category-it","category-media-marketing","tag-carti-virtuale","tag-ipad","tag-kindle","tag-nook"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/19818","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=19818"}],"version-history":[{"count":1,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/19818\/revisions"}],"predecessor-version":[{"id":39617,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/19818\/revisions\/39617"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=19818"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=19818"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=19818"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}