{"id":197940,"date":"2021-10-11T00:44:59","date_gmt":"2021-10-11T00:44:59","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=197940"},"modified":"2026-04-08T15:01:52","modified_gmt":"2026-04-08T15:01:52","slug":"afaceri-de-la-zero-leonard-georgescu-a-ajuns-la-afaceri-de-1-milion-de-euro-cu-esho-o-firma-care-furnizeaza-solutii-la-cheie-pentru-locuinte-de-la-productia-de-mobila-pana-la-ultimele-finisaje","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=197940","title":{"rendered":"Afaceri de la zero. Leonard Georgescu a ajuns la afaceri de 1 milion de euro cu Esho, o firm\u0103 care furnizeaz\u0103 solu\u0163ii la cheie pentru locuin\u0163e, de la produc\u0163ia de mobil\u0103 p\u00e2n\u0103 la ultimele finisaje"},"content":{"rendered":"

\n\u2666<\/span><\/span> Modele de amenaj\u0103ri realizate de Esho se reg\u0103sesc \u00een cadrul unor proiecte de locuin\u0163e precum Cortina Academy, Residence 5, 4 City \u015fi DeltaCity.<\/strong><\/p>\n

\nLeonard Georgescu are de 15 ani o fabric\u0103 de mobil\u0103 \u00een Bucure\u015fti, \u00eens\u0103 brandul Esho, sub care a \u00eenceput s\u0103 v\u00e2nd\u0103 produc\u0163ia, a ap\u0103rut pe pia\u0163\u0103 abia \u00een urm\u0103 cu doi ani. De la fabricarea de mobilier, el \u015fi-a extins portofoliul pentru a ajunge s\u0103 ofere solu\u0163ii la cheie clien\u0163ilor, pornind de la serviciile de consiliere \u015fi design \u015fi ajung\u00e2nd p\u00e2n\u0103 la amenajare, finisaje \u015fi decora\u0163iuni interioare. \u201eAm str\u00e2ns o echip\u0103 de arhitec\u0163i \u015fi designeri, iar acum suntem \u00een total peste 40 de oameni. Cred c\u0103 am investit peste 1 milion de euro de-a lungul timpului, apel\u00e2nd doar la credite \u015fi la bugetul propriu. \u00cen propor\u0163ie de 80-90%, clien\u0163ii no\u015ftri sunt persoane fizice\u201d, a spus Leonard Georgescu la emisiunea online ZF Afaceri de la zero. Esho este prezent cu mai multe showroomuri \u00een ansambluri reziden\u0163iale din Bucure\u015fti, iar acesta este un plus, spune antreprenorul, pentru c\u0103 ajut\u0103 la vizibilitatea afacerii. Modele de amenaj\u0103ri realizate de Esho se reg\u0103sesc \u00een cadrul unor proiecte de locuin\u0163e precum Cortina Academy, Residence 5, 4 City \u015fi DeltaCity, iar acum Leonard Georgescu \u015fi angaja\u0163ii s\u0103i lucreaz\u0103 la un nou spa\u0163iu de prezentare, pe care \u00eel vor deschide \u00een prima jum\u0103tate a anului viitor. \u00cen plus, au \u00een plan deschiderea a cel pu\u0163in dou\u0103 showroomuri noi \u00een zona de nord a Capitalei.<\/p>\n

\n\u201eMajoritatea showroomurilor sunt \u00een Pipera, o zon\u0103 cu pre\u0163uri ridicate, deoarece noi oferim servicii premium. Momentan nu vrem s\u0103 ne extindem \u00een afara Bucure\u015ftiului, vrem s\u0103 stabiliz\u0103m foarte bine businessul.\u201d \u00cen func\u0163ie de solicit\u0103rile clientului, pre\u0163urile variaz\u0103 considerabil. Astfel, plaja este foarte larg\u0103, iar amenajarea unei buc\u0103t\u0103rii sub eticheta Esho, de pild\u0103, poate s\u0103 coste de la 5.000 la 20.000 de euro. \u201eRealizarea unui proiect dureaz\u0103 de la 30 p\u00e2n\u0103 la 45 de zile din momentul \u00een care este agreat de client. Mai \u00eent\u00e2i cunoa\u015ftem clientul, \u00een\u0163elegem ce \u00ee\u015fi dore\u015fte, \u00eel consiliem, alegem materialele, se efectueaz\u0103 produc\u0163ia, se face controlul calit\u0103\u0163ii \u015fi apoi se pred\u0103 clientului. Acum ne concentr\u0103m pe implementarea solu\u0163iilor la cheie \u00een locuin\u0163ele smart.\u201d Esho a generat \u00een 2020 o cifr\u0103 de afaceri de 1 milion de euro, \u00een condi\u0163iile \u00een care pandemia a fost de ajutor, deoarece foarte mul\u0163i dintre cei care au devenit clien\u0163ii companiei au lucrat de acas\u0103 \u015fi au avut idei de amenajare. \u201ePrintre clien\u0163ii no\u015ftri, sunt corporati\u015fti, oameni de afaceri, investitori, mul\u0163i dintre ei venind prin recomand\u0103ri\u201d, spune antreprenorul.  Sub umbrela Esho, sunt reunite dou\u0103 companii \u2013 Ideal Mob Acces, care se ocup\u0103 de finisaje, instala\u0163ii \u015fi alte activit\u0103\u0163i conexe, \u015fi Mob Art Lemn, care se ocup\u0103 cu produc\u0163ia de mobilier.<\/p>\n

\nExperien\u0163a antreprenorial\u0103 a lui Leonard Georgescu este \u00een produc\u0163ia de \u00eenc\u0103l\u0163\u0103minte, o afacere care continu\u0103, de altfel, \u00een paralel cu Esho.<\/p>\n

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\n\"\"<\/p>\n

\n\u00cen func\u0163ie de solicit\u0103rile clientului, pre\u0163urile variaz\u0103 considerabil. Astfel, plaja este foarte larg\u0103, iar amenajarea unei buc\u0103t\u0103rii sub eticheta Esho, de pild\u0103, poate s\u0103 coste de la 5.000 la 20.000 de euro.<\/span><\/strong><\/em><\/p>\n

\n\"\"<\/span><\/strong><\/em><\/p>\n

\n\"\"<\/span><\/strong><\/em><\/p>\n

\n\"\"<\/span><\/strong><\/em><\/p>\n

\n

\nZF \u015fi Banca Transilvania au lansat proiectul Afaceri de la zero, o platform\u0103 dedicat\u0103 micilor antreprenori, firmelor care au creat peste 1,7 milioane de locuri de munc\u0103. <\/strong><\/p>\n

\n\u21d2<\/strong> Fiecare afacere de la zero este o poveste despre ambi\u0163ie, curaj \u015fi determinare. Pove\u015ftile micilor antreprenori vor fi publicate \u00een ZF \u015fi pe platforma zf.ro\/afaceri-de-la-zero<\/a>.<\/strong><\/p>\n

\n\u21d2<\/strong><\/strong> \u00cen Rom\u00e2nia sunt peste 500.000 de micro\u00eentreprinderi \u015fi firme mici, unde lucreaz\u0103 1,7 milioane de salaria\u0163i, companii cu afaceri anuale de 70-80 mld. euro.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

Leonard Georgescu are de 15 ani o fabric\u0103 de mobil\u0103 \u00een Bucure\u015fti, \u00eens\u0103 brandul Esho, sub care a \u00eenceput s\u0103 v\u00e2nd\u0103 produc\u0163ia, a ap\u0103rut pe pia\u0163\u0103 abia \u00een urm\u0103 cu doi ani. <\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510],"tags":[6185,17008,49920,49922,49919,257,253,49921],"class_list":["post-197940","post","type-post","status-publish","format-standard","hentry","category-actualitate","tag-afaceri-de-la-zero","tag-amenajare","tag-esho","tag-finisaje","tag-leonard-georgescu","tag-mobila","tag-mobilier","tag-solutii-la-cheie-pentru-locuinte"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/197940","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=197940"}],"version-history":[{"count":1,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/197940\/revisions"}],"predecessor-version":[{"id":197947,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/197940\/revisions\/197947"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=197940"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=197940"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=197940"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}