{"id":197628,"date":"2021-09-27T09:00:00","date_gmt":"2021-09-27T09:00:00","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=197628"},"modified":"2026-04-08T14:46:40","modified_gmt":"2026-04-08T14:46:40","slug":"daca-ai-suficienta-rabdare-poti-sa-vezi-plutind-cadavrele-dusmanilor-tai","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=197628","title":{"rendered":"Dac\u0103 ai suficient\u0103 r\u0103bdare, po\u0163i s\u0103 vezi plutind cadavrele du\u015fmanilor t\u0103i"},"content":{"rendered":"<p>\n<strong>D<\/strong>oar cei din domeniu au auzit de Agroland, cea mai mare re\u0163ea de magazine cu produse pentru gr\u0103din\u0103rit, \u00eengrijire a animalelor de companie \u015fi hobby farming din Rom\u00e2nia. \u00cen 1997, Horia Cardo\u015f, originar din Satu-Mare, dar stabilit \u00een Timi\u015foara, a pus bazele acestui business, care \u00een 2021 s-a listat la Bursa de Valori, ajung\u00e2nd acum la o capitalizare de peste 200 milioane de lei, adic\u0103 50 de milioane de euro. El de\u0163ine 74% din ac\u0163iunile companiei, care are o cifr\u0103 de afaceri de peste 30 de milioane de euro. Horia Cardo\u015f a fost invitat la Meet the CEO, formatul lansat de Business MAGAZIN acum un deceniu, prin care un antreprenor sau un executiv vorbe\u015fte despre cariera lui profesional\u0103 sau despre modul cum a pus bazele unui business. Horia Cardo\u015f spune c\u0103 nu a fost angajat niciodat\u0103, dar \u00eei sf\u0103tuie\u015fte pe cei din noua genera\u0163ie ca \u00eenainte s\u0103 \u00eenceap\u0103 o afacere, s\u0103 se angajeze \u00eentr-o companie, s\u0103 vad\u0103 cum e, s\u0103 aib\u0103 posibilitatea s\u0103 gre\u015feasc\u0103 pe banii companiei la care lucreaz\u0103. Eu am pl\u0103tit toate gre\u015felile din buzunarul meu, a men\u0163ionat el. Dac\u0103 tinerii vor s\u0103 se angajeze, el recomand\u0103 multina\u0163ionalele \u2013 Coca-Cola, Orange, Vodafone etc. \u2013, care sunt adev\u0103rate \u015fcoli de business, unde \u00eenve\u0163i structura \u015fi logistica unui business, lucruri care te pot ajuta ca antreprenor, odat\u0103 ce businessul t\u0103u dep\u0103\u015fe\u015fte o anumit\u0103 cifr\u0103 de afaceri. Dup\u0103 25 de ani \u00een business, Horia Cardo\u015f spune c\u0103 r\u0103bdarea reprezint\u0103 un atu extrem de important. Ca s\u0103 citez un proverb, \u201edac\u0103 ai suficient\u0103 r\u0103bdare, po\u0163i s\u0103 vezi plutind cadavrele du\u015fmanilor t\u0103i\u201d. Via\u0163a oric\u0103rui business&nbsp; este marcat\u0103 de cre\u015fteri, uneori excep\u0163ionale, venite de nic\u0103ieri, dar care apoi sunt urmate de c\u0103deri spectaculoase, de foarte multe ori de ne\u00een\u0163eles. Businessul rom\u00e2nesc este plin de \u201ecadavre\u201d, de antreprenori care au avut cre\u015fteri spectaculoase, dar care n-au \u00een\u0163eles ce este \u00een spatele lor, \u00een jurul lor, consider\u00e2nd c\u0103 tot ce ating ei se transform\u0103 \u00een aur, tot timpul. \u00cen business rezist\u0103 \u015fi supravie\u0163uiesc cei care au constan\u0163\u0103, cei care \u00een\u0163eleg c\u0103 de la un anumit moment structurarea \u015fi birocra\u0163ia businessului le poate aduce un c\u00e2\u015ftig mult mai mare pe termen lung dec\u00e2t modelul antreprenorial \u00een care visezi noaptea ce vrei s\u0103 faci \u015fi vrei ca aceste planuri s\u0103 se implementeze a doua zi. Tot timpul apare o concuren\u0163\u0103, tot timpul condi\u0163iile din pia\u0163\u0103 se schimb\u0103, dar businessurile care rezist\u0103 sunt cele care depind mai pu\u0163in de proprietar. \u00cen momentele de criz\u0103 cineva trebuie s\u0103 ia decizii dure, iar cel care a fondat afacerea, fiind \u00eendr\u0103gostit de ea, este cel mai pu\u0163in dispus s\u0103 taie \u015fi s\u0103 dea deoparte ceea ce el a creat. De\u015fi au curaj, de\u015fi au determinare \u015fi energie, mul\u0163i antreprenori rom\u00e2ni \u00eencep s\u0103 intre \u00een criz\u0103 atunci c\u00e2nd \u00ee\u015fi extind afacerea \u00een mai multe domenii, \u00eemp\u0103r\u0163indu-\u015fi astfel concentrarea. De cele mai multe ori, concentrarea se pune pe businessurile care nu merg, iar businessurile bune, care aduc bani, sunt uitate, l\u0103sate deoparte, p\u00e2n\u0103 ajung \u015fi ele s\u0103 intre pe minus.<\/p>\n<p>\nDe\u015fi au c\u00e2\u015ftigat mul\u0163i bani din businessul de baz\u0103, extinderea \u00een alte sectoare, \u00een alte afaceri, le-a fost fatal\u0103 multor antreprenori. De multe ori, antreprenorii rom\u00e2ni nu au suficient\u0103 r\u0103bdare s\u0103 a\u015ftepte cre\u015fterea unui business, a\u015fa c\u0103, \u00eenainte ca acesta s\u0103 ajung\u0103 la maturitate \u015fi s\u0103 ajung\u0103 \u00een situa\u0163ia \u00een care s\u0103 mearg\u0103 singur, cu o echip\u0103 proprie de management, ei deja intr\u0103 \u00een alte afaceri. S-au pierdut milioane, zeci de milioane, sute de milioane cu acest model, dar aproape c\u0103 niciodat\u0103 nimeni nu \u00eenva\u0163\u0103 din gre\u015felile altora.<\/p>\n<p>\nCei care cresc repede \u00een business sunt o excep\u0163ie, la fel ca \u015fi motivele care au stat la baza acestei evolu\u0163ii. Dar, \u00een timp, constan\u0163a \u015fi r\u0103bdarea sunt lucrurile care sus\u0163in mai bine un business \u015fi \u00eel fac s\u0103 reziste atunci c\u00e2nd vin crizele. Rom\u00e2nia este la prima genera\u0163ie de antreprenori, fiecare \u00eenva\u0163\u0103 pe propria piele cum este \u00een business, foarte pu\u0163ini \u00eenva\u0163\u0103 de la al\u0163ii ce s\u0103 nu fac\u0103, a\u015fa c\u0103 tot timpul se repet\u0103 gre\u015felile. Dac\u0103 la \u00eenceputul unei afaceri ceea ce conteaz\u0103 este dorin\u0163a de a face ceva, de a ajunge cu un produs sau un serviciu undeva, pe m\u0103sur\u0103 ce businessul cre\u015fte, structurarea \u015fi chiar birocratizarea lui \u00eel sus\u0163in mai departe. \u015ei, bine\u00een\u0163eles, r\u0103bdarea de a a\u015ftepta fie oportunit\u0103\u0163ile, care nu apar \u00een fiecare zi, fie gre\u015felile concuren\u0163ei. Dac\u0103 ai suficient\u0103 r\u0103bdare, po\u0163i s\u0103 vezi plutind cadavrele du\u015fmanilor t\u0103i.<\/p>\n<p>\n<em><strong>(<\/strong><a><strong>cristian.hostiuc@zf.ro<\/strong><\/a><strong>)<\/strong><\/em><br \/>\n&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Doar cei din domeniu au auzit de Agroland, cea mai mare re\u0163ea de magazine cu produse pentru gr\u0103din\u0103rit, \u00eengrijire a animalelor de companie \u015fi hobby farming din Rom\u00e2nia. \u00cen 1997, Horia Cardo\u015f, originar din Satu-Mare, dar stabilit \u00een Timi\u015foara, a pus bazele acestui business, care \u00een 2021 s-a listat la Bursa de Valori, ajung\u00e2nd acum [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[511,512],"tags":[9329,255,82,235,388,6351,178,7236],"class_list":["post-197628","post","type-post","status-publish","format-standard","hentry","category-afaceri","category-revista-bm","tag-angajari","tag-antreprenori","tag-bani","tag-business","tag-cifra-de-afaceri","tag-concurenta","tag-cristian-hostiuc","tag-editorial"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/197628","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=197628"}],"version-history":[{"count":1,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/197628\/revisions"}],"predecessor-version":[{"id":197647,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/197628\/revisions\/197647"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=197628"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=197628"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=197628"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}