{"id":197625,"date":"2021-09-26T19:30:02","date_gmt":"2021-09-26T19:30:02","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=197625"},"modified":"2026-04-08T14:46:35","modified_gmt":"2026-04-08T14:46:35","slug":"producatorul-apei-zizin-controlat-de-familia-lazar-din-brasov-a-facut-profit-de-6-milioane-de-lei-apa-minerala-naturala-zizin-isi-are-originea-in-muntii-ciucas","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=197625","title":{"rendered":"Produc\u0103torul apei Zizin, controlat de familia Laz\u0103r din Bra\u015fov, a f\u0103cut profit de 6 milioane de lei. Apa mineral\u0103 natural\u0103 Zizin \u00ee\u015fi are originea \u00een Mun\u0163ii Ciuca\u015f"},"content":{"rendered":"<p>\n<font style=\"vertical-align: inherit\"><font style=\"vertical-align: inherit\">Apemin Zizin, produc\u0103tor de ap\u0103 mineral\u0103 natural\u0103 din jude\u0163ul Bra\u015fov, a raportat pentru 2020 o cifr\u0103 de afaceri de 65,6 mil. <\/font><font style=\"vertical-align: inherit\">lei (13,6 mil. euro), \u00een cre\u015ftere cu 4% fa\u0163\u0103 de anul anterior, potrivit calculului ZF pe baza datelor de la Ministerul Finan\u0163elor. <\/font><font style=\"vertical-align: inherit\">Compania a avut anul trecut un profit net de peste 6 mil. <\/font><font style=\"vertical-align: inherit\">lei (1,2 mil. euro), mai mult cu 24% fa\u0163\u0103 de anul precedent, c\u00e2nd c\u00e2\u015ftigul net al Apemin Zizin a fost de aproximativ 4,8 mil. <\/font><font style=\"vertical-align: inherit\">lei (1 mil. euro), conform informa\u0163ii publice. <\/font><font style=\"vertical-align: inherit\">Compania a ajuns \u00een 2020 la un num\u0103r mediu de 132 de angaja\u0163i.<\/font><\/font><\/p>\n<p>\n<font style=\"vertical-align: inherit\"><font style=\"vertical-align: inherit\">Apemin sa concentrat \u00een ultimii ani pe cre\u015fterea brandului Zizin, pe care la sus\u0163inut prin campanii de promovare \u015fi campanii promo\u0163ionale. <\/font><font style=\"vertical-align: inherit\">\u00cen 2017, compania a renun\u0163at la o parte dintre contracte pentru realizarea de m\u0103rci proprii pentru re\u0163elele de magazin. <\/font><font style=\"vertical-align: inherit\">M\u0103rcile private au ajuns \u00een unii ani chiar \u015fi la mai mult de jum\u0103tate din v\u00e2nz\u0103rile anuale ale companiei, conform informa\u0163iilor furnizate anterior de reprezentan\u0163ii \u00eembuteliatorului.<\/font><\/font><\/p>\n<p>\n<font style=\"vertical-align: inherit\"><font style=\"vertical-align: inherit\">Compania este de\u0163inut\u0103 de Laura \u015fi Lauren\u0163iu Laz\u0103r, care au preluat pachetul majoritar al Apemin Zizin \u00een 1997, la \u015fase ani dup\u0103 ce societatea a fost \u00eenfiin\u0163at\u0103. <\/font><font style=\"vertical-align: inherit\">Cei doi au intrat \u00een afaceri \u00een 1992, activ\u00e2nd ini\u0163ial \u00een comer\u0163. <\/font><font style=\"vertical-align: inherit\">\u00cen 1994 au pus bazele societ\u0103\u0163ilor Laz\u0103r Group Prod, cu activit\u0103\u0163i \u00een produc\u0163ia \u015fi comercializarea ambalajelor PET (de plastic).<\/font><\/font><\/p>\n<p>\n\u00cen 1998, Apemin Zizin a fost compania care a introdus pentru prima dat\u0103 pe pia\u0163a local\u0103 varianta de sticl\u0103 de plastic (PET) de 5 litri pentru apa mineral\u0103 plat\u0103.<\/p>\n<p>\nAc\u0163ionarii companiei din localitatea Zizin (jud. Bra\u015fov) au investit continuu \u00een dezvoltarea afacerii, iar \u00een 2017 au inaugurat un depozit l\u00e2ng\u0103 Bucure\u015fti. \u00cen depozitul din Mogo\u015foaia compania a investit un milion de euro. Tot \u00een acela\u015fi an, compania a achizi\u0163ionat dou\u0103 linii noi de \u00eembuteliere pentru brandul Zizin cu volum de 5 litri, respectiv, 19 litri, conform informa\u0163iilor furnizate anterior de reprezentan\u0163ii companiei.<\/p>\n<p>\nZizin, brandul companiei din Bra\u015fov, este unul dintre cele mai v\u00e2ndute de pe segmentul apei \u00eembuteliate, o pia\u0163\u0103 unde se lupt\u0103 cu nume precum Borsec, Aqua Carpatica sau Dorna.<\/p>\n<p>\nApa mineral\u0103 natural\u0103 Zizin \u00ee\u015fi are originea \u00een Mun\u0163ii Ciuca\u015f. Prima descriere a apelor minerale din localitatea Zizin a fost f\u0103cut\u0103 de c\u0103tre doctorul Lucas Wagner, \u00een 1773, potrivit datelor publicate pe site-ul produc\u0103torului de Apemin Zizin. Cu toate acestea, abia \u00een 1936 a fost fondat\u0103 sta\u0163ia de \u00eembuteliere a apei minerale naturale Zizin extras\u0103 din izvorul Ferdinand. Compania Apemin Zizin SA, societate cu capital privat autohton, a fost \u00eenfiin\u0163at\u0103 \u00een anul 1991, la Bra\u015fov.<\/p>\n<p>\nPia\u0163a apelor minerale din Rom\u00e2nia valoreaz\u0103 circa un miliard de euro. Datele analizate de compania de cercetare de pia\u0163\u0103 Market Vector arat\u0103 c\u0103 rom\u00e2nii consum\u0103 anual \u00een medie 87 de litri de ape minerale, sub media Uniunii Europene de 117 litri. \u0162\u0103rile cu cel mai mare consum de ap\u0103 mineral\u0103 din UE sunt Italia, Germania \u015fi Belgia, conform acelea\u015fi surse.<\/p>\n<p>\n<em><font style=\"vertical-align: inherit\"><font style=\"vertical-align: inherit\">lauren\u0163 <\/font><\/font><a><font style=\"vertical-align: inherit\"><font style=\"vertical-align: inherit\">iu.cotu@zf.ro<\/font><\/font><\/a><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Apemin Zizin, produc\u0103tor de ap\u0103 mineral\u0103 natural\u0103 din jude\u0163ul Bra\u015fov, a raportat pentru 2020 o cifr\u0103 de afaceri de 65,6 mil. lei (13,6 mil. euro), \u00een cre\u015ftere cu 4% fa\u0163\u0103 de anul anterior, potrivit calculelor ZF pe baza datelor de la Ministerul Finan\u0163elor.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510],"tags":[5593,10503,49803,7179,7985,49802,49804,49801],"class_list":["post-197625","post","type-post","status-publish","format-standard","hentry","category-actualitate","tag-apa","tag-apa-minerala","tag-apa-minerala-naturala","tag-brand","tag-brasov","tag-familia-lazar","tag-muntii-ciucas","tag-zizin"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/197625","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=197625"}],"version-history":[{"count":1,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/197625\/revisions"}],"predecessor-version":[{"id":197644,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/197625\/revisions\/197644"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=197625"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=197625"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=197625"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}