{"id":197559,"date":"2021-09-23T18:39:18","date_gmt":"2021-09-23T18:39:18","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=197559"},"modified":"2021-09-23T18:39:18","modified_gmt":"2021-09-23T18:39:18","slug":"expansiune-smart-din-sibiu-in-fiecare-sector-al-capitalei","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=197559","title":{"rendered":"Expansiune \u201esmart\u201d, din Sibiu, \u00een fiecare sector al Capitalei"},"content":{"rendered":"<p>\n<strong>Dup\u0103 10 ani de la inaugurarea unui prim magazin \u00een Sibiu, fondatorii Smart GSM \u0163intesc expansiunea \u00een Capital\u0103. Investi\u0163ia de 50.000 de euro \u00een centrul comercial Mega Mall reprezint\u0103 doar \u00eenceputul planului lor de a fi prezen\u0163i \u00een fiecare sector al Bucure\u015ftiului.<\/strong><\/p>\n<p>\nNoi vrem s\u0103 fim c\u00e2t mai aproape de clien\u0163i, am v\u0103zut la Sibiu ce \u00eenseamn\u0103 s\u0103 \u00ee\u0163i vin\u0103 clientul \u00een magazin, s\u0103 \u00eel \u00een\u0163elegi, e altfel dec\u00e2t comunicarea la telefon, interac\u0163iunea fizic\u0103 conteaz\u0103 foarte mult. Totu\u015fi, vrem s\u0103 ne extindem at\u00e2t cu magazinele fizice \u015fi s\u0103 acceler\u0103m \u015fi cre\u015fterea \u00een online, dubl\u00e2nd num\u0103rul de produse listate\u201d, a spus Maria Bucurenciu, director de magazin al Smart GSM, \u00een cea mai recent\u0103 edi\u0163ie a emisiunii ZF Ecosistemul Marketplace.<\/p>\n<p>\nLansat \u00een 2011, businessul Smart GSM a \u00eenceput cu un magazin de 11 mp \u00een Sibiu, axat pe v\u00e2nzarea de telefoane \u015fi accesorii pentru telefoane, c\u00e2t \u015fi pe furnizarea de service. Compania a devenit dealer autorizat Apple \u00een 2011, moment care coincide cu lansarea iPhone 4S.&nbsp; De altfel, fondatorul companiei, Radu Salade, \u015fi-a \u00eenceput activitatea antreprenorial\u0103 datorit\u0103 pasiunii sale pentru domeniul tehnologiei \u015fi pentru produsele Apple.&nbsp;<\/p>\n<p>\n\u00cen magazin v\u00e2nd acum \u00eens\u0103 \u015fi accesorii, tablete, laptopuri, gadgeturi ale altor m\u0103rci. \u00cen 2018, compania a intrat pe platforma Marketplace a eMAG, iar anul trecut, businessul a \u00eenregistrat v\u00e2nz\u0103ri de 300.000 de euro, din care 70-80% realizate prin intermediul Marketplace-ului.<\/p>\n<p>\n&nbsp;\u201eEi au venit cu toate resursele \u015fi instrumentele, iar ulterior am \u00eenregistrat un plus mare de v\u00e2nzare at\u00e2t atunci, c\u00e2t \u015fi acum. Recomand tuturor antreprenorilor care \u00ee\u015fi doresc o cre\u015ftere \u00een activitatea lor s\u0103 se ajute de aceast\u0103 surs\u0103 &#8211; de aceste instrumente care sunt puse la dispozi\u0163ie de eMAG \u015fi care te ajut\u0103, efectiv, s\u0103 \u00ee\u0163i dezvol\u0163i afacerea\u201d, a spus Maria Bucurenciu.<\/p>\n<hr \/>\n<p>\n<a href=\"https:\/\/www.zf.ro\/zf-ecosistemul-marketplace\"><img decoding=\"async\" alt=\"\" src=\"http:\/\/storage0.dms.mpinteractiv.ro\/media\/401\/341\/5539\/20264931\/2\/zf-market-place-1024x317-copy.jpg?height=194&#038;width=620\" style=\"width: 620px; height: 194px;\" \/><\/a><\/p>\n<hr \/>\n<p>\nEa observ\u0103 c\u0103 \u00een pandemie oamenii au cump\u0103rat foarte multe gadgeturi, iar v\u00e2nz\u0103rile \u015fi-au dublat valoarea fa\u0163\u0103 de anul 2019.&nbsp; \u201ePot s\u0103 spun c\u0103 pandemia ne-a ajutat \u00een business, ne-am concentrat pe activitatea online. Atunci c\u00e2nd am fost limita\u0163i cu to\u0163ii, online-ul s-a desf\u0103\u015furat la cote maxime\u201d, puncteaz\u0103 Maria Bucurenciu. Totu\u015fi, au fost nevoi\u0163i s\u0103 \u00eenchid\u0103 unul dintre cele dou\u0103 magazine fizice pe care le aveau \u00een Sibiu.<\/p>\n<p>\n\u00cen prezent, clien\u0163ii lor cump\u0103r\u0103 \u00een continuare gadgeturi, dar nu la ritmul de anul trecut: \u201eCo\u015ful de cump\u0103r\u0103turi nu mai are aceea\u015fi valoare, a sc\u0103zut cu undeva la 40% fa\u0163\u0103 de bonul mediu de anul trecut, care se plasa la aproximativ 180 de lei. Oamenii sunt dispu\u015fi s\u0103 cheltuie, dar comportamentul s-a schimbat \u015fi se g\u00e2ndesc de dou\u0103 ori \u00eenainte s\u0103 fac\u0103 o achizi\u0163ie de genul acesta, sumele fiind foarte mari. De aceea oferim \u015fi posibilitatea pl\u0103\u0163ii \u00een rate\u201d.<\/p>\n<p>\nSmart GSM a dezvoltat \u015fi un brand propriu, sub care au lansat \u00een 2020 circa 130 de produse &#8211; accesorii, cabluri, acumulatori, baterii pentru telefoane, displayuri, etc.<\/p>\n<p>\nCe urmeaz\u0103?<\/p>\n<p>\n\u201eNe-am propus s\u0103 deschidem mai multe magazine \u00een \u0163ar\u0103, s\u0103 fim fizic prezen\u0163i al\u0103turi de clien\u0163ii no\u015ftri. \u00cen a doua parte a lunii vom inaugura un magazin \u00een Mega Mall \u015fi vom cre\u015fte totodat\u0103 \u015fi num\u0103rul produselor listate online\u201d, descrie Maria Bucurenciu planurile companiei pentru perioada urm\u0103toare. Investi\u0163ia \u00een primul magazin din Bucure\u015fti va ajunge la circa 50.000 de euro.<\/p>\n<p>\nEa precizeaz\u0103 c\u0103 \u00een urm\u0103torii doi ani \u015fi-au propus s\u0103 deschid\u0103 c\u00e2te un magazin \u00een fiecare sector al Capitalei \u015fi \u00een cele mai mari ora\u015fe ale \u0163\u0103rii. \u201eAsta nu \u00eenseamn\u0103 c\u0103 nu lucr\u0103m \u015fi la cre\u015fterea \u00een online, dar vrem s\u0103 ne extindem pe plan fizic, de aceea toate resursele noastre merg pe partea de offline \u00een momentul acesta.\u201d Un alt pilon de dezvoltare pe termen lung va fi expansiunea prin intermediul francizelor.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Dup\u0103 10 ani de la inaugurarea unui prim magazin \u00een Sibiu, fondatorii Smart GSM \u0163intesc expansiunea \u00een Capital\u0103. Investi\u0163ia de 50.000 de euro \u00een centrul comercial Mega Mall reprezint\u0103 doar \u00eenceputul planului lor de a fi prezen\u0163i \u00een fiecare sector al Bucure\u015ftiului. Noi vrem s\u0103 fim c\u00e2t mai aproape de clien\u0163i, am v\u0103zut la Sibiu [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[511,571,512],"tags":[6081,8966,7281,7666,387,49766,49765,10015,46919],"class_list":["post-197559","post","type-post","status-publish","format-standard","hentry","category-afaceri","category-business-hi-tech","category-revista-bm","tag-accesorii","tag-centru-comercial","tag-extindere","tag-gadget","tag-magazine","tag-maria-bucurenciu","tag-smart-gsm","tag-telefoane","tag-zf-ecosistemul-marketplace"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/197559","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=197559"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/197559\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=197559"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=197559"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=197559"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}