{"id":197286,"date":"2021-09-15T15:11:36","date_gmt":"2021-09-15T15:11:36","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=197286"},"modified":"2021-09-15T15:11:36","modified_gmt":"2021-09-15T15:11:36","slug":"top-3-greseli-ale-agentilor-imobiliari","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=197286","title":{"rendered":"Top 3 gre\u015feli ale agen\u0163ilor imobiliari"},"content":{"rendered":"

\nUn business \u00een imobiliare se num\u0103r\u0103 printre cele care se realizeaz\u0103 cel mai u\u015for \u00een prezent \u00een Rom\u00e2nia \u2013 cu doar 200 de lei, po\u0163i s\u0103 \u00ee\u0163i \u00eenfiin\u0163ezi o firm\u0103 –  iar loc de noi agen\u0163ii exist\u0103 \u00een continuare pe pia\u0163\u0103. Totu\u015fi, ca s\u0103 ai \u015fi succes \u00een domeniu, sunt c\u00e2teva gre\u015feli de evitat, mai ales pentru cei afla\u0163i la \u00eenceput de drum. <\/p>\n

\n\u201eToat\u0103 lumea are loc sub acest cer imobiliar, este nevoie \u015fi de branduri personale, precum \u015fi de branduri organiza\u0163ionale, ideal este s\u0103 existe un brand personal \u00eentr-un brand de companie. Av\u00e2nd \u00een vedere c\u0103 este at\u00e2t de simplu s\u0103 intri \u00een aceast\u0103 breasl\u0103 a imobiliarelor \u015fi po\u0163i s\u0103 practici aceast\u0103 profesie cu u\u015furin\u0163\u0103, exist\u0103 \u015fi riscul ca simplitatea s\u0103 dea un impact negativ al serviciului prestat\u201d, a spus C\u0103t\u0103lin Priscorni\u0163\u0103, CEO \u015fi fondator al agen\u0163iei imobiliare Blitz, \u00een cel mai recent webinar Real Estate. Real Talk realizat de Storia.ro, \u00een parteneriat cu Business Magazin.<\/p>\n

\nEl spune c\u0103 \u00ee\u015fi dore\u015fte s\u0103 existe aceea\u015fi etic\u0103 profesional\u0103 \u00een companii indiferent de dimensiunea afacerilor din domeniu, iar \u00een acest sens, men\u0163ioneaz\u0103 c\u00e2teva dintre gre\u015felile pe care agen\u0163ii imobiliari ar trebui s\u0103 le evite. <\/p>\n

\n1.     Nu se pun \u201e\u00een papucii clientului\u201d, nu intr\u0103 \u00een rolul lor, nu simt cu adev\u0103rat ce nevoi are clientul \u015fi sunt prea concentra\u0163i pe ei. Sunt prea concentra\u0163i s\u0103 vorbeasc\u0103 deseori \u015fi prea pu\u0163in s\u0103 asculte: \u201eOricine \u015ftie s\u0103 calce accelera\u0163ia, dar nu oricine fr\u00e2na\u201d. Observ\u0103 c\u0103, de multe ori, agen\u0163ii imobiliari complic\u0103 tranzac\u0163iile din cauza faptului c\u0103 nu sunt dispu\u015fi s\u0103 asculte nevoile reale ale clien\u0163ilor. \u201eOmul nu cump\u0103r\u0103 pere\u0163i, ci cump\u0103r\u0103 via\u0163a care ar putea s\u0103 se \u00eent\u00e2mple \u00eentre pere\u0163i, prezent\u0103 \u015fi viitoare. Dac\u0103 \u00een\u0163elegem nevoile reale, sociale, dac\u0103 te conectezi cu nevoia clientului \u00een etapa de previzionare, cre\u015fte foarte mult probabilitatea s\u0103 \u00eei oferi clientului ce are el nevoie.\u201d<\/p>\n

\n2.     Alt\u0103 gre\u015feal\u0103 pe care o vede frecvent este c\u0103 unii dintre agen\u0163i renun\u0163\u0103 la clien\u0163i u\u015for: \u201eFiindc\u0103 are balta pe\u015fte, fiindc\u0103 leadurile vin, lu\u0103m m\u00e2na foarte repede de pe clien\u0163i. Dac\u0103 un client a v\u0103zut un imobil \u015fi spune nu, el spune nu fiindc\u0103 nu este preg\u0103tit s\u0103 ia o decizie, nu este un nu definitiv\u201d. El crede \u00eens\u0103 c\u0103 clientul are nevoie s\u0103 fie educat mai mult, s\u0103 se maturizeze din punct de vedere imobiliar: \u201e<<Nu-ul>> este un <<poate>> de m\u00e2ine \u015fi un <<da>> de poim\u00e2ine. E totu\u015fi, achizi\u0163ia vie\u0163ii, prin acel nu, clientul spune c\u0103 vrea s\u0103 fie educat mai mult, p\u00e2n\u0103 s\u0103 fie maturizat din punct de vedere imobiliar. \u00cen\u0163elege clientul, fii profesionist, stai l\u00e2ng\u0103 el \u015fi ajut\u0103-l s\u0103 ia decizii asumat. Zona asta de follow-up lipse\u015fte \u00een totalitate \u00een imobiliare\u201d. <\/p>\n

\n3.     Gre\u015feala a treia, care este de departe cea mai grea din punctul de vedere al lui C\u0103t\u0103lin Priscorni\u0163\u0103, este aceea c\u0103 agentul nu se identific\u0103 cu rolul s\u0103u:  \u201eDac\u0103 \u00eentrebi, de exemplu, un agent imobiliar, cine este el, 9 din 10 vor r\u0103spunde c\u0103 lucreaz\u0103 \u00een imobiliare. Nu spun c\u0103 sunt agen\u0163i imobiliari, ci c\u0103 lucreaz\u0103 \u00een imobiliare, nu se identific\u0103 pe rol\u201d. Men\u0163ioneaz\u0103 c\u0103 este ideal ca agentul s\u0103 se identifice c\u00e2t mai bine cu meseria asta: \u201eC\u00e2nd spui <<Sunt agent imobiliar specializat de trei ani pe v\u00e2nzarea de case \u015fi am un palmares de 3.000 de case v\u00e2ndute>>, este cu totul altceva. Trebuie s\u0103 nu uit\u0103m cine suntem, \u00een esen\u0163\u0103, suntem schimb\u0103tori de destine, nu suntem simpli v\u00e2nz\u0103tori\u201d. <\/p>\n

\nCiti\u0163i mai multe despre evolu\u0163ia pie\u0163ei imobiliare \u00een Rom\u00e2nia, precum \u015fi a profesiei de broker \u00een acest domeniu, \u00een urm\u0103toarele articole rezultate \u00een urma webinarului Real Estate. Real Talk by Storia.ro, care l-a avut ca invitat pe C\u0103t\u0103lin Priscorni\u0163\u0103, CEO al Blitz. <\/strong><\/p>\n

\n

\nC\u0103t\u0103lin Priscorni\u0163\u0103, CEO \u015fi fondator Blitz: \u201ePentru dezvoltarea pie\u0163ei, este nevoie de o lege a agentului imobiliar\u201d<\/a><\/p>\n

\nCum ajungi la succes \u00een real estate? Studiu de caz: C\u0103t\u0103lin Priscorni\u0163\u0103, fondatorul agen\u0163iei Blitz<\/a><\/p>\n

\n <\/p>\n<\/div>\n

\n– C\u0103t\u0103lin Priscorni\u0163\u0103 este fondatorul \u015fi CEO-ul agen\u0163iei imobiliare Blitz. Businessul s\u0103u este format \u00een prezent din 17 birouri, proprii sau deschise \u00een regim de franciz\u0103 \u2013 r\u0103sp\u00e2ndite \u00een 12 ora\u015fe \u015fi care se dezvolt\u0103 \u00een continuare la nivel na\u0163ional.<\/p>\n

\n– Storia.ro e platforma de imobiliare<\/a> cu cele mai multe anun\u0163uri din pia\u0163\u0103 \u2013 peste 200.000. Lansat\u0103 de OLX, aceasta prime\u015fte peste 5 milioane de vizite lunar, put\u00e2nd fi accesat\u0103 at\u00e2t de pe desktop, c\u00e2t \u015fi prin aplica\u0163iile de iOS<\/a>, Android<\/a> \u015fi HUAWEI<\/a>. Prin ad\u0103ugarea KIWI Finance \u00een portofoliul OLX Group, utilizatorii Storia.ro pot beneficia gratuit de serviciile profesioni\u015ftilor pentru a identifica cea mai bun\u0103 solu\u0163ie de creditare<\/a>.  <\/p>\n

\n <\/p>\n

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\n <\/p>\n","protected":false},"excerpt":{"rendered":"

Un business \u00een imobiliare se num\u0103r\u0103 printre cele care se realizeaz\u0103 cel mai u\u015for \u00een prezent \u00een Rom\u00e2nia \u2013 cu doar 200 de lei, po\u0163i s\u0103 \u00ee\u0163i \u00eenfiin\u0163ezi o firm\u0103 –  iar loc de noi agen\u0163ii exist\u0103 \u00een continuare pe pia\u0163\u0103. Totu\u015fi, ca s\u0103 ai \u015fi succes \u00een domeniu, sunt c\u00e2teva gre\u015feli de evitat, mai ales […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[46693],"tags":[9646,32866,255,235,30159,125,9597,272,182,7442,20197,30,474,14847,60,5591,80,7853,10210,19707,231],"class_list":["post-197286","post","type-post","status-publish","format-standard","hentry","category-real-estate-real-talk","tag-agentie","tag-amintire","tag-antreprenori","tag-business","tag-caz","tag-ceo","tag-cluj-napoca","tag-companie","tag-criza","tag-dezvoltare","tag-fondator","tag-imobiliare","tag-industrie","tag-pandemie","tag-piata","tag-real","tag-refuz","tag-studiu","tag-succes","tag-timp","tag-viata"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/197286","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=197286"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/197286\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=197286"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=197286"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=197286"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}