\nCompania rom\u00e2neasc\u0103 Retargeting Biz, specializat\u0103 \u00een furnizarea de solu\u0163ii de automatizare a proceselor de marketing digital pentru magazinele online, anun\u0163\u0103 c\u0103 a lansat oficial noua platform\u0103 de marketing automatizat all-in-one, dedicat\u0103 magazinelor online locale \u015fi interna\u0163ionale \u015fi clien\u0163ilor acestora, \u00een urma unei investi\u0163ii de peste 3 milioane de euro.<\/p>\n
\n\u201eFiind o platform\u0103 foarte complex\u0103, procesul a durat doi ani \u015fi jum\u0103tate, iar la realizarea ei au lucrat mai multe echipe, at\u00e2t interne, c\u00e2t \u015fi externalizate. A fost creat\u0103 \u00een totalitate cu echipe din Rom\u00e2nia, \u00eens\u0103 am avut \u015fi aportul colegilor din celelalte \u0163\u0103ri, fiecare venind cu feedback \u015fi ajut\u00e2nd \u00een procesul de testare a platformei. Ca \u015fi cifre, \u00een medie 15 de ingineri software au lucrat \u00een acela\u015fi timp la platform\u0103, asta pe l\u00e2ng\u0103 resursele de business intelligence, testing, design, UX\/UI, project management \u015fi content\u201d, spune Rare\u015f B\u0103nescu, CEO \u015fi fondator Retargeting Biz.<\/p>\n
\nReprezentan\u0163ii businessului spun c\u0103 noul produs este deja activ \u015fi c\u0103 o parte dintre clien\u0163ii existen\u0163i deja au fost muta\u0163i pe noua tehnologie, feedback-ul fiind unul pozitiv. Alina Mitric\u0103, CCO Retargeting Biz, descrie platforma drept u\u015for de folosit, bazat\u0103 pe AI \u015fi automatizarea proceselor, cu resurse bogate de design grafic \u015fi con\u0163inut auto-generat \u015fi dou\u0103 noi canale de marketing de ultim\u0103 genera\u0163ie.
\n\u201eAduce at\u00e2t \u00eembun\u0103t\u0103\u0163iri la nivelul serviciilor deja existente, c\u00e2t \u015fi dou\u0103 noi servicii, recomand\u0103ri personalizate \u015fi newsletter dinamic de o complexitate foarte mare \u015fi cu eficien\u0163\u0103 ridicat\u0103 \u00een cre\u015fterea ratei de conversie \u015fi a valorii co\u015fului de cump\u0103r\u0103turi, precum \u015fi \u00een \u00eembun\u0103t\u0103\u0163irea experien\u0163ei vizitatorilor magazinelor online\u201d, spune Alina Mitric\u0103.<\/p>\n
\nMagazinele online au la dispozi\u0163ie noua platform\u0103 indiferent de m\u0103rimea sau domeniul lor de activitate, aceasta reunind toate canalele de marketing relevante pentru un magazin online, de la reclame automatizate \u00een Google, Facebook, Instagram, la push notifications, pop-ups, SMS, recomand\u0103ri dinamice \u015fi newsletter dinamic, cu con\u0163inut personalizat. Platforma poate fi accesat\u0103 \u015fi din aplica\u0163ia mobil\u0103 Retargeting Biz, disponibil\u0103 pe iOS \u015fi Android.<\/p>\n
\n\u201eReclamele sunt 100% automatizate, rata de conversie devine cu p\u00e2n\u0103 la 15% mai bun\u0103, valoarea medie a comenzii \u015fi timpul petrecut pe site cresc cu p\u00e2n\u0103 la 20%, iar v\u00e2nz\u0103rile magazinelor online cresc cu p\u00e2n\u0103 la 100%\u201d, descriu reprezentan\u0163ii companiei avantajele serviciului.<\/p>\n
\n\u00cen prezent, echipa Retargeting Biz este format\u0103 din peste 50 de persoane, dintre care 35 \u00een Rom\u00e2nia \u015fi peste 15 \u00een pie\u0163ele externe \u00een care compania activeaz\u0103 – Ungaria, Grecia \u015fi Bulgaria. \u00cen 2020, compania a \u00eenregistrat o cifr\u0103 de afaceri de aproape 10 milioane de lei \u00een 2020, cu 58% mai mare decat \u00een 2019. \u201eCre\u015fterea a venit pe fondul dezvolt\u0103rii pie\u0163ei de e-commerce la nivel global, dar \u015fi pe cre\u015fterea notoriet\u0103\u0163ii brandului Retargeting Biz \u015fi a rezultatelor bune raportate de clien\u0163i\u201d, adaug\u0103 reprezentan\u0163ii afacerii.<\/p>\n
\nObiectivele din acest an vizeaz\u0103 cre\u015fterea num\u0103rului de magazine online locale \u015fi interna\u0163ionale care implementeaz\u0103 noua platform\u0103 Retargeting Biz, consolidarea pozi\u0163iei pe pie\u0163ele din Rom\u00e2nia, Ungaria, Grecia \u015fi Bulgaria, dar \u015fi extinderea pe noi pie\u0163e europene.<\/p>\n","protected":false},"excerpt":{"rendered":"
Compania rom\u00e2neasc\u0103 Retargeting Biz, specializat\u0103 \u00een furnizarea de solu\u0163ii de automatizare a proceselor de marketing digital pentru magazinele online, anun\u0163\u0103 c\u0103 a lansat oficial noua platform\u0103 de marketing automatizat all-in-one, dedicat\u0103 magazinelor online locale \u015fi interna\u0163ionale \u015fi clien\u0163ilor acestora, \u00een urma unei investi\u0163ii de peste 3 milioane de euro. \u201eFiind o platform\u0103 foarte complex\u0103, procesul […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510],"tags":[272,5616,450],"class_list":["post-197284","post","type-post","status-publish","format-standard","hentry","category-actualitate","tag-companie","tag-investitie","tag-platforma"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/197284","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=197284"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/197284\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=197284"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=197284"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=197284"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}