{"id":196874,"date":"2021-09-01T00:00:00","date_gmt":"2021-09-01T00:00:00","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=196874"},"modified":"2021-09-01T00:00:00","modified_gmt":"2021-09-01T00:00:00","slug":"cum-ajungi-la-succes-in-real-estate-studiu-de-caz-catalin-priscornita-fondatorul-agentiei-blitz","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=196874","title":{"rendered":"Cum ajungi la succes \u00een real estate? Studiu de caz: C\u0103t\u0103lin Priscorni\u0163\u0103, fondatorul agen\u0163iei Blitz"},"content":{"rendered":"

\nC\u0103t\u0103lin Priscorni\u0163\u0103, fondatorul \u015fi CEO-ul agen\u0163iei imobiliare Blitz, lucreaz\u0103 \u00een real estate de suficient de mult timp \u00eenc\u00e2t s\u0103 treac\u0103 prin dou\u0103 crize. Dac\u0103 \u00een criza financiar\u0103 a fost martorul falimentului firmei pentru care lucra, noua criz\u0103, generat\u0103 de pandemie, l-a prins \u00een rolul de antreprenor cu vise mari. Iar lec\u0163iile \u00eenv\u0103\u0163ate \u00een trecut l-au ajutat s\u0103 foloseasc\u0103 scurtul moment de lini\u015fte din pia\u0163\u0103 pentru a ap\u0103sa accelera\u0163ia dezvolt\u0103rii na\u0163ionale. <\/strong><\/p>\n

\n\u201e\u00cen imobiliare \u00eemi place s\u0103 spun c\u0103 sunt un lider \u00eenn\u0103scut \u015fi un antreprenor \u00een devenire \u2013 \u00eencerc – fiindc\u0103 nu \u00eemi iese de fiecare dat\u0103 – s\u0103 m\u0103 autodep\u0103\u015fesc de la o lun\u0103 la alta \u015fi de la un an la altul \u015fi s\u0103 devin varianta mea cea mai bun\u0103 \u00een fiecare moment. Am devenit un antreprenor care se las\u0103 inspirat de al\u0163ii care au reu\u015fit \u00een via\u0163\u0103. \u00cemi doresc s\u0103 dep\u0103\u015fesc aceast\u0103 industrie imobiliar\u0103 \u015fi s\u0103 o duc acolo unde cred c\u0103 poate fi dus\u0103\u201d, a spus C\u0103t\u0103lin Priscorni\u0163\u0103, fondatorul \u015fi CEO-ul agen\u0163iei imobiliare Blitz, \u00een cea mai recent\u0103 edi\u0163ie a emisiunii Real Estate. Real Talk by Storia.ro, realizat\u0103 \u00een parteneriat cu Business MAGAZIN. <\/p>\n

\nBusinessul s\u0103u este format \u00een prezent din 17 birouri, proprii sau deschise \u00een regim de franciz\u0103 \u2013 r\u0103sp\u00e2ndite \u00een 12 ora\u015fe \u015fi care se dezvolt\u0103 \u00een continuare la nivel na\u0163ional. Drumul lui Priscorni\u0163\u0103 p\u00e2n\u0103 aici este \u00eens\u0103 lung \u015fi atipic. <\/p>\n

\nOriginar din Bistri\u0163a, a lucrat mai bine de 17 ani \u00een domeniul imobiliarelor \u00een Cluj-Napoca. Totu\u015fi, pornirile sale antreprenoriale sunt chiar mai vechi de at\u00e2t: au \u00eenceput \u00een copil\u0103rie, \u201edup\u0103 ureche \u015fi dup\u0103 stomac\u201d. \u00ce\u015fi aminte\u015fte de pild\u0103 c\u0103,  atunci c\u00e2nd avea 10-11 ani, mama sa aducea produse \u201ede la ru\u015fi\u201d, iar el devenise responsabil cu v\u00e2nzarea la pia\u0163\u0103 a acestora. <\/p>\n

\nNu e de mirare c\u0103 se autodescrie independent financiar de c\u00e2nd se \u015ftie, iar pe vremuri, pentru el \u201eindependen\u0163a era s\u0103 \u00eemi iau un suc la TEC, o \u00eenghe\u0163at\u0103 sau o gum\u0103 Turbo, din banii mei\u201d. <\/p>\n

\nLa maturitate, a lucrat apoi, cu sau f\u0103r\u0103 contract, vreo 10 ani, interval \u00een care \u00ee\u015fi aminte\u015fte c\u0103 a avut peste 15 joburi, \u00een domenii diverse. Singura punte comun\u0103 \u00eentre toate acestea a fost linia de v\u00e2nz\u0103ri. <\/p>\n

\nCariera sa \u201emai serioas\u0103\u201d a \u00eenceput \u00eentr-o agen\u0163ie imobiliar\u0103 mare \u00een 2006, \u00een Cluj-Napoca. Aceasta s-a \u00eenchis \u00eens\u0103 \u00een perioada crizei, din cauza managementului prost, dup\u0103 cum avea s\u0103 constate el \u201ecu ochii cei de pe urm\u0103\u201d: \u201eAm r\u0103mas doar eu cu fondatorul la criza din 2008-2009. El a \u00eenchis compania, iar eu a trebuit s\u0103 \u00eemi iau colacul de salvare \u015fi s\u0103 m\u0103 duc departe \u015fi repede, respectiv s\u0103 dezvolt compania Blitz\u201d.<\/p>\n

\nA urmat apoi o perioad\u0103 prolific\u0103 din punct de vedere financiar, \u00een care \u00ee\u015fi aminte\u015fte c\u0103 \u201ef\u0103ceam tranzac\u0163ii cu comisioane de zeci de mii de euro\u201d, bani care i-ar fi permis s\u0103 \u201ese pensioneze\u201d la 30 de ani, dac\u0103 \u015fi-ar fi dorit acest lucru. <\/p>\n

\nA mizat \u00eens\u0103 pe altceva: \u201eAm ales drumul antreprenoriatului \u015fi s\u0103 fac un business a\u015fa cum mi-ar pl\u0103cea mie s\u0103 fiu servit \u00een acest domeniu. Dac\u0103 m\u0103 \u00eentrebi unde a\u015f fi v\u0103zut Blitz acum 10-11 ani, a\u015f spune aici unde sunt acum – respectiv dezvolt\u00e2nd o companie care domin\u0103 pia\u0163a din Cluj de 8-9 ani\u201d. <\/p>\n

\nNici pandemia nu a \u00eencetinit planurile antreprenorului ardelean, care a decis ca \u00een 2020 s\u0103 apese accelera\u0163ia dezvolt\u0103rii na\u0163ionale. \u201e\u00cen lockdown am intrat \u00eentr-un plan de dezvoltare pentru intervalul 2020 \u2013 2023; am considerat c\u0103 momentul propice de \u00eencepere a expansiunii a fost 2020. Am accelerat puternic, am f\u0103cut branding ca la carte, am creat platforme de e-learning, am redesenat organigrama etc.\u201d, descrie C\u0103t\u0103lin Priscorni\u0163\u0103 c\u00e2teva dintre elementele expansiunii. <\/p>\n

\nAdaug\u0103 c\u0103 avea \u00een minte aceast\u0103 strategie cu mult timp \u00eenainte de pandemie, dar aceasta a adus momentul perfect, de lini\u015fte, \u00een care s\u0103 poat\u0103 s\u0103 \u00ee\u015fi pun\u0103 planurile \u00een aplicare. \u201eDomeniul acesta este conectat la o nevoie primar\u0103 \u2013 nevoia locativ\u0103 \u2013 am \u015ftiut c\u0103 ne confrunt\u0103m doar cu o perioad\u0103 de lini\u015fte \u00een care putem s\u0103 ne g\u00e2ndim la extindere, iar apoi pia\u0163a \u00ee\u015fi va reveni.\u201d<\/p>\n

\nPrin prisma experien\u0163ei sale \u00een domeniu, de \u201eveteran\u201d, dup\u0103 cum spune chiar el, C\u0103t\u0103lin Priscorni\u0163\u0103 observ\u0103 c\u0103 pia\u0163a a trecut prin numeroase schimb\u0103ri de-a lungul timpului, iar odat\u0103 cu aceasta, \u015fi colegii s\u0103i de breasl\u0103: \u201ePia\u0163a \u015fi brokerii imobiliari s-au schimbat semnificativ, iar ca \u00een orice industrie, schimbarea vine de la consumator. C\u00e2nd spun c\u0103 ne-am schimbat m\u0103 uit la zona de educa\u0163ie, simt c\u0103 sunt multe companii care pun accent pe educa\u0163ie, pe programe \u00een care vorbim despre faptul c\u0103 reprezent\u0103m un business cu oameni, despre oameni\u201d. <\/p>\n

\nTotu\u015fi, mai este cale lung\u0103 p\u00e2n\u0103 c\u00e2nd industria \u00ee\u015fi va atinge poten\u0163ialul. \u201eChiar dac\u0103 pia\u0163a a evoluat, exist\u0103 \u00een continuare multe ora\u015fe unde brokerul imobiliar este perceput mai degrab\u0103 ca un samsar, ca un om care lucreaz\u0103 ilegal. Dac\u0103 ne uit\u0103m la industriile de v\u00e2nz\u0103ri, sunt foarte pu\u0163ine care s\u0103 \u00eenv\u00e2rt\u0103 cifrele pe care noi le avem, iar un om cump\u0103r\u0103 o proprietate o dat\u0103 \u2013 de dou\u0103 ori \u00een via\u0163\u0103, prin urmare acestea sunt momente cruciale pentru el. Se \u015ftie c\u0103 decizia \u00een imobiliare este una emo\u0163ional\u0103, pe care o justific\u0103m ra\u0163ional, apoi \u2013 astfel, brokerul imobiliar trebuie s\u0103 fie un om educat, care s\u0103 \u00een\u0163eleag\u0103 toate aceste aspecte. Sunt, din p\u0103cate, foarte mul\u0163i agen\u0163i pentru care conteaz\u0103 foarte mult venitul imediat \u015fi nu via\u0163a omului; \u00een urm\u0103torii ani, \u00eemi doresc s\u0103 facem o \u0163ar\u0103 ca afar\u0103 \u00een industria imobiliar\u0103.\u201d<\/p>\n

\n\u00b7       Storia.ro e platforma de imobiliare<\/a> cu cele mai multe anun\u0163uri din pia\u0163\u0103 \u2013 peste 200.000. Lansat\u0103 de OLX, aceasta prime\u015fte peste 5 milioane de vizite lunar, put\u00e2nd fi accesat\u0103 at\u00e2t de pe desktop, c\u00e2t \u015fi prin aplica\u0163iile de iOS<\/a>, Android<\/a> \u015fi HUAWEI<\/a>. Prin ad\u0103ugarea KIWI Finance \u00een portofoliul OLX Group, utilizatorii Storia.ro pot beneficia gratuit de serviciile profesioni\u015ftilor pentru a identifica cea mai bun\u0103 solu\u0163ie de creditare<\/a>.  <\/p>\n

\n <\/p>\n

\n <\/p>\n","protected":false},"excerpt":{"rendered":"

C\u0103t\u0103lin Priscorni\u0163\u0103, fondatorul \u015fi CEO-ul agen\u0163iei imobiliare Blitz, lucreaz\u0103 \u00een real estate de suficient de mult timp \u00eenc\u00e2t s\u0103 treac\u0103 prin dou\u0103 crize. Dac\u0103 \u00een criza financiar\u0103 a fost martorul falimentului firmei pentru care lucra, noua criz\u0103, generat\u0103 de pandemie, l-a prins \u00een rolul de antreprenor cu vise mari. Iar lec\u0163iile \u00eenv\u0103\u0163ate \u00een trecut l-au […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[46693],"tags":[9646,32866,255,235,30159,125,9597,272,182,7442,20197,30,474,14847,60,5591,80,7853,10210,19707,231],"class_list":["post-196874","post","type-post","status-publish","format-standard","hentry","category-real-estate-real-talk","tag-agentie","tag-amintire","tag-antreprenori","tag-business","tag-caz","tag-ceo","tag-cluj-napoca","tag-companie","tag-criza","tag-dezvoltare","tag-fondator","tag-imobiliare","tag-industrie","tag-pandemie","tag-piata","tag-real","tag-refuz","tag-studiu","tag-succes","tag-timp","tag-viata"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/196874","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=196874"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/196874\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=196874"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=196874"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=196874"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}