{"id":196859,"date":"2021-08-31T12:03:11","date_gmt":"2021-08-31T12:03:11","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=196859"},"modified":"2021-08-31T12:03:11","modified_gmt":"2021-08-31T12:03:11","slug":"stakeholders-pentru-responsabilitate","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=196859","title":{"rendered":"Stakeholders pentru responsabilitate"},"content":{"rendered":"<p>\n<strong>Drago\u015f Anastasiu &#8211; medic, pionier \u00een industria transportului \u015fi a turismului \u00een Rom\u00e2nia \u015fi, nu de mult timp, business angel &#8211; este de p\u0103rere c\u0103 responsabilitatea dintr-o companie trece \u00eencet-\u00eencet, de la conducerea acesteia, p\u00e2n\u0103 la fiecare membru al ecosistemului dezvoltat \u00een jurul businessului.<\/strong><\/p>\n<p>\nFie \u00een Rom\u00e2nia, fie \u00een alt\u0103 parte (pentru c\u0103 eu nu v\u0103d o diferen\u0163\u0103) a face business cu responsabilitate este legat \u00een mare m\u0103sur\u0103 de oameni \u015fi natur\u0103, iar totul se dezvolt\u0103 pe termen lung. Dincolo de ideea c\u0103 un business trebuie s\u0103 fac\u0103 bani pentru ac\u0163ionari, responsabilitatea trece de acest prag \u015fi se \u00eendreapt\u0103 spre to\u0163i stakeholderii, unde sunt inclu\u015fi \u015fi statul, \u015fi mediul \u00eenconjur\u0103tor\u201d, r\u0103spunde omul de afaceri Drago\u015f Anastasiu, \u00eentrebat \u00een leg\u0103tur\u0103 cu felul \u00een care vede modul de dezvoltare a unui business responsabil.<\/p>\n<p>\nLa origine medic, el este unul dintre cei mai cunoscu\u0163i antreprenori rom\u00e2ni. Printre reu\u015fitele sale se num\u0103r\u0103 tranzac\u0163ia prin care a v\u00e2ndut divizia de turism a grupului Eurolines c\u0103tre grupul german DerTour (Der Touristik), parte a gigantului REWE. Businessul din turism al lui Anastasiu ajunsese la o valoare cumulat\u0103 de circa 150 de milioane de euro, potrivit datelor ZF \u015fi v\u00e2nzarea pare s\u0103 fi fost poate una dintre cele mai bune decizii luate de antreprenor, \u00een contextul turbulen\u0163elor aduse de pandemie un an mai t\u00e2rziu finaliz\u0103rii tranzac\u0163iei. Acum, activit\u0103\u0163ile lui Drago\u015f Anastasiu se concentreaz\u0103 pe serviciile de ospitalitate (de\u0163ine din 2015 Green Village 4* Resort \u00een Delta Dun\u0103rii \u015fi are participa\u0163ii la Valea Verde Resort, din satul Cund, Transilvania), \u00eenchiriere de ma\u015fini (din 2014 de\u0163ine \u015fi franciza Enterprise Rent-A-Car) management hotelier \u015fi dezvolt\u0103ri IT. Cifra de afaceri bugetat\u0103 pentru 2021 la nivel de grup se plaseaz\u0103 la circa 35 de milioane de lei.<\/p>\n<p>\nDincolo de aceste reu\u015fite, Anastasiu se declar\u0103 un CEO preocupat de&nbsp; cre\u015fterea \u00eencrederii tuturor celor conecta\u0163i cu businessul pe care \u00eel conduce: \u201eCEO-ul are \u015fi va avea mereu un rol important din toate punctele de vedere. Cred, totu\u015fi, c\u0103 perioada \u00een care marea parte a responsabilit\u0103\u0163ii st\u0103 pe um\u0103rul unui singur om (fie el antreprenor sau CEO ) trece \u00eencet \u2013 \u00eencet, iar businessul responsabil \u015fi sustenabil va pleca de la asumarea fiec\u0103ruia \u015fi a \u00eentregii echipe\u201d.<\/p>\n<p>\n<a href=\"https:\/\/www.zf.ro\/business-sustenabil\"><img decoding=\"async\" alt=\"\" src=\"http:\/\/storage0.dms.mpinteractiv.ro\/media\/401\/341\/5852\/20246090\/2\/business-sustenabil.jpg?height=167&#038;width=620\" style=\"width: 620px; height: 167px;\" \/><\/a><\/p>\n<p>\nAdaug\u0103 c\u0103 pa\u015fii pe care compania pe care o reprezint\u0103 \u00eei face \u00een direc\u0163ia durabilit\u0103\u0163ii \u015fi capitalismului sustenabil pleac\u0103 de la ideea de responsabilitate individual\u0103 a tuturor celor care contribuie la business; \u00een acest sens \u015fi-au propus s\u0103 lucreze la mentalitatea fiec\u0103ruia, la modul \u00een care fiecare abordeaz\u0103 temele de pe ordinea zilei. \u201eNe preocup\u0103 dezvoltarea personal\u0103 a fiec\u0103ruia \u015fi cre\u015fterea asum\u0103rii, a ini\u0163iativei \u015fi a responsabilit\u0103\u0163ii fiec\u0103ruia, dar \u015fi a \u00eentregii echipe\u201d, precizeaz\u0103 Anastasiu.<\/p>\n<p>\nOmul de afaceri men\u0163ioneaz\u0103 astfel c\u0103 principalele investi\u0163ii legate de sustenabilitate sunt direc\u0163ionate \u00een dezvoltarea colaboratorilor \u015fi a mentalit\u0103\u0163ii acestora. \u201eApoi, \u00een func\u0163ie de linia de business, avem proiecte \u015fi investi\u0163ii importante \u00een digitalizare \u015fi energie verde\/ regenerabil\u0103 (\u00een special \u00een zona hotelier\u0103 la Green Village, \u00een Sf\u00e2ntu Gheorghe, Delta Dun\u0103rii \u015fi la Valea Verde \u00een Cund, Mure\u015f.)\u201d, adaug\u0103 el. Drago\u015f Anastasiu observ\u0103 c\u0103 problema economiei circulare este extrem de actual\u0103, \u00een mod deosebit \u00een industria ospitalit\u0103\u0163ii \u015fi a transporturilor, iar teme precum de\u015feurile \u015fi\/sau energia \u015fi solu\u0163ii sustenabile cu privire la acestea vor fi cruciale pentru succes \u00een viitor.<\/p>\n<p>\nPandemia a avut un rol \u00een dezvoltarea de strategii axate pe valoare pe termen lung \u015fi sustenabilitate \u00een cadrul companiei sale: \u201ePandemia ne-a \u00eendep\u0103rtat definitiv de planificarea pe termen scurt \u015fi de oportunistic\u0103. Ne-a pus pe g\u00e2nduri \u015fi am c\u0103utat \u015fi g\u0103sit solu\u0163ii at\u00e2t pentru colaboratorii interni, c\u00e2t \u015fi pentru cei externi, dar \u015fi pentru dezvoltarea businessului \u00een era digitalizarii \u015fi a economiei verzi\u201d.<\/p>\n<p>\nNu crede c\u0103 directorii generali trebuie s\u0103 conduc\u0103 neap\u0103rat schimb\u0103rile \u00een aceast\u0103 direc\u0163ie, ci c\u0103 aceasta este o responsabilitate care apar\u0163ine tuturor celor dintr-o organiza\u0163ie. \u201eNu mai cred \u00een ideea oamenilor providen\u0163iali care se pun \u00een fruntea mul\u0163imilor \u015fi le arat\u0103 drumul. Cred mai mult \u00een responsabilitatea \u015fi ini\u0163iativa individual\u0103 \u015fi \u00een modelele \u201ede jos \u00een sus. A\u015fa \u00eenc\u00e2t, da, cred c\u0103 directorii generali pot juca un rol important, la fel cum cred c\u0103 \u015fi to\u0163i antreprenorii mai mici \u015fi colaboratorii lor pot \u015fi trebuie s\u0103 joace un rol la fel de important \u00een a g\u0103si c\u0103i de rezolvare fa\u0163\u0103 de toate temele majore cu care ne confrunt\u0103m azi, dar cu siguran\u0163\u0103 \u015fi m\u00e2ine, \u015fi peste 100 de ani la nivel global\u201d. Iar \u00een leg\u0103tur\u0103 cu g\u0103sirea unei persoane care s\u0103 se ocupe exclusiv de acest rol, spune c\u0103 prefer\u0103 s\u0103 responsabilizeze fiecare colaborator \u00een parte, de\u015fi \u00een viitor nu exclude un rol bine determinat de CSO (Chief Sustainability Officer). \u201eAm f\u0103cut deja de ceva timp progrese \u00een ceea ce prive\u015fte inova\u0163ia \u015fi fericirea angaja\u0163ilor (avem prin urmare manageri \u00een aceste dou\u0103 domenii). \u00cenc\u0103 nu am luat \u00een calcul un CSO, tocmai pentru c\u0103 \u00eencerc\u0103m s\u0103 responsabiliz\u0103m fiecare colaborator \u00een parte. Dar nu excludem \u00een viitor \u015fi un rol bine determinat de CSO.\u201d<\/p>\n<p>\n<strong>PROIECT SUS\u0162INUT DE&nbsp; <img decoding=\"async\" alt=\"\" src=\"http:\/\/storage0.dms.mpinteractiv.ro\/media\/401\/341\/5852\/20246090\/3\/sigla-ey.jpg?height=70&#038;width=150\" style=\"width: 150px; height: 70px;\" \/><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Drago\u015f Anastasiu &#8211; medic, pionier \u00een industria transportului \u015fi a turismului \u00een Rom\u00e2nia \u015fi, nu de mult timp, business angel &#8211; este de p\u0103rere c\u0103 responsabilitatea dintr-o companie trece \u00eencet-\u00eencet, de la conducerea acesteia, p\u00e2n\u0103 la fiecare membru al ecosistemului dezvoltat \u00een jurul businessului. Fie \u00een Rom\u00e2nia, fie \u00een alt\u0103 parte (pentru c\u0103 eu nu [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[511,512,7987],"tags":[255,235,49195,272,30219,188,14847,20069,49562,244],"class_list":["post-196859","post","type-post","status-publish","format-standard","hentry","category-afaceri","category-revista-bm","category-turism","tag-antreprenori","tag-business","tag-business-sustenabil","tag-companie","tag-dragos-anastasiu","tag-economie","tag-pandemie","tag-responsabilitate","tag-stakeholders","tag-turism"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/196859","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=196859"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/196859\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=196859"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=196859"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=196859"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}