\nPlatforma de chat dedicat\u0103 gamerilor, Discord, dore\u015fte s\u0103-\u015fi m\u0103reasc\u0103 publicul, obiectiv care ar putea aduce marilor aplica\u0163ii social media un nou rival, scrie FT.<\/p>\n
\n\u00cen ultimele luni, Jason Citron, director executiv \u015fi fondator al platformei de chat axat\u0103 pe jocuri, Discord, a respins o serie de poten\u0163iali pretenden\u0163i, inclusiv o ofert\u0103 de 12 miliarde de dolari de la Microsoft, raport\u00e2nd interesul companiilor precum Twitter, Amazon \u015fi Epic Games.<\/p>\n
\n\u201eDe c\u00e2nd era clar c\u0103 \u00eencepem s\u0103 avem succes, oamenii au \u00eenceput s\u0103 se apropie de noi\u201d, a declarat inginerul de software \u00een v\u00e2rst\u0103 de 36 de ani \u00eentr-un interviu acordat Financial Times.<\/p>\n
\nDar Citron are \u00een vedere un alt obiectiv: dezvoltarea Discord dintr-o aplica\u0163ie de ni\u015f\u0103, cu 150 de milioane de abona\u0163i care folosesc platforma pentru a discuta \u00eentre ei \u00een timpul jocurilor, \u00eentr-o aplica\u0163ie dedicat\u0103 unui public de mas\u0103.<\/p>\n
\n\u201eExist\u0103 aceast\u0103 mare tendin\u0163\u0103 a oamenilor care trec de la servicii de comunicare social media larg deschise la locuri mai mici \u015fi mai intime\u201d, a spus el. \u201eSuntem o parte semnificativ\u0103 a modului \u00een care evolueaz\u0103 acest lucru pe internet\u201d.<\/p>\n
\nFondat\u0103 \u00een 2015 de c\u0103tre Citron, el \u00eensu\u015fi dezvoltator de jocuri video, ast\u0103zi platforma este \u00eemp\u0103r\u0163it\u0103 \u00een a\u015fa-numitele \u201eservere\u201d, sau grupuri de interese dedicate invita\u0163iilor care au propriile reguli interne. \u00cen cadrul unui server individual, pot exista mai multe \u201ecanale\u201d \u2013 spa\u0163ii vocale, video sau text cu mai multe persoane \u2013 unde utilizatorii pot comunica.<\/p>\n
\nFormatul este ezoteric, dar reflect\u0103 elemente ale platformei Facebook, precum \u015fi cele ale rivalilor mai mici, precum Telegram, Cubhouse, Reddit \u015fi Slack.<\/p>\n
\nNum\u0103rul de utilizatori s-a dublat \u00een 2020, a spus Citron, pe m\u0103sur\u0103 ce juc\u0103torii au \u201eadus la bord\u201d prieteni care nu au leg\u0103tur\u0103 cu gamingul. Acest lucru a luat na\u015ftere datorit\u0103 izol\u0103rii, fapt care a sporit nevoia socializ\u0103rii \u00een mediul online, mai ales \u00een r\u00e2ndul tinerilor \u00eentre 13 \u015fi 24 de ani.<\/p>\n
\nCitron are acum sarcina de a stabili un echilibru delicat \u00eentre a p\u0103stra comunitatea sa de jocuri de lung\u0103 durat\u0103 \u015fi a atrage noi utilizatori mai pu\u0163in pricepu\u0163i \u00een tehnologie. Compania a lansat recent prima sa campanie de marc\u0103 \u2013 numit\u0103 \u201eImagine a Place\u201d \u2013 luna trecut\u0103, cu un scurtmetraj cu Danny DeVito \u00een rol principal.<\/p>\n
\nVeniturile s-au triplat la 130 de milioane de dolari \u00een 2020, a spus Citron, confirm\u00e2nd un raport anterior al Wall Street Journal. \u00cen prezent, utilizatorii pot cheltui 9,99 dolari pe lun\u0103 sau 99,99 dolari pe an pentru un abonamentul premium, Nitro, care adaug\u0103 emoji exclusiv, avatare animate \u015fi rezolu\u0163ie video mai mare.<\/p>\n
\n <\/p>\n
\n <\/p>\n","protected":false},"excerpt":{"rendered":"
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