{"id":196258,"date":"2021-08-08T16:33:09","date_gmt":"2021-08-08T16:33:09","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=196258"},"modified":"2021-08-08T16:33:09","modified_gmt":"2021-08-08T16:33:09","slug":"toate-cele-mai-valoroase-20-de-branduri-din-lume-in-2020-sunt-prezente-in-romania","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=196258","title":{"rendered":"Toate cele mai valoroase 20 de branduri din lume \u00een 2020 sunt prezente \u00een Rom\u00e2nia"},"content":{"rendered":"<p>\n<strong>\u2666 Mai bine de jum\u0103tate dintre m\u0103rci provin din industria de tehnologie, iar patru sunt branduri auto.<\/strong><\/p>\n<p>\nCele mai bine cotate 20 de branduri din lume \u00een 2020 sunt evaluate \u00eempreun\u0103 la 1.575 de miliarde de dolari, valorile pornind de la 22 mld. dolari \u015fi urc\u00e2nd la peste 320 mld. dolari \u00een cazul liderului, conform unui clasament al companiei de consultan\u0163\u0103 Interbrand. Toate aceste m\u0103rci sunt prezente \u00eentr-o form\u0103 sau alta \u00een Rom\u00e2nia. Spre exemplu, liderul, Apple, este prezent local prin parteneri, produsele gigantului american, fie c\u0103 e vorba de telefoane mobile sau de laptopuri ori table, fiind disponibile la v\u00e2nzare \u00een magazine mono sau multibrand. Amazon, al doilea cel mai valoros brand din lume, este \u00een Rom\u00e2nia prin intermediul centrelor de servicii, nu cu opera\u0163iunile principale de comer\u0163 online. Podiumul este completat de o alt\u0103 companie tech \u2013 Microsoft.<\/p>\n<p>\nDe altfel, mai bine de jum\u0103tate dintre m\u0103rcile din clasament provin din industria de tehnologie \u2013 fie c\u0103 e vorba de produc\u0103tori, retaileri sau re\u0163ele sociale. Al doilea cel mai important domeniu dup\u0103 num\u0103rul de branduri din top este auto, cu patru nume \u2013 Toyota, Mercedes, BMW \u015fi Honda.<\/p>\n<p>\nEste interesant de observat c\u0103 \u00een rest, toate domeniile au dat un singur nume precum Coca-Cola (FMCG), McDonald\u2019s (restaurante), mod\u0103 (Nike), entertainment (Disney) sau lux (Louis Vuitton). Evolu\u0163ia valorii brandurilor \u00een 2020 este foarte diferit\u0103. \u00cen timp ce evaluarea Amazon, cel mai mare retailer online din lume, arat\u0103 c\u0103 brandul valoreaz\u0103 291 mld. dolari, plus 60%, toate m\u0103rcile din auto pierd din for\u0163\u0103. Explica\u0163ia e simpl\u0103 aici, comer\u0163ul online a crescut puternic \u00een ultimul an \u015fi jum\u0103tate, c\u00e2nd libertatea de mi\u015fcare a fost limitat\u0103, iar timpul petrecut \u00een cas\u0103 a crescut considerabil. Tocmai aceast\u0103 situa\u0163ie poate explica \u015fi evolu\u0163ia brandurilor din auto spre exemplu. Din 20 de branduri, doar \u015fase sunt pe plus, iar 14 pe minus. \u00cen 2021 \u00eens\u0103, situa\u0163ia ar putea ar\u0103ta diferit.&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Cele mai bine cotate 20 de branduri din lume \u00een 2020 sunt evaluate \u00eempreun\u0103 la 1.575 de miliarde de dolari, valorile pornind de la 22 mld. dolari \u015fi urc\u00e2nd la peste 320 mld. dolari \u00een cazul liderului, conform unui clasament al companiei de consultan\u0163\u0103 Interbrand. Toate aceste m\u0103rci sunt prezente \u00eentr-o form\u0103 sau alta \u00een Rom\u00e2nia. <\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510],"tags":[7386,37,245,98],"class_list":["post-196258","post","type-post","status-publish","format-standard","hentry","category-actualitate","tag-branduri","tag-clasament","tag-prezenta","tag-romania"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/196258","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=196258"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/196258\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=196258"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=196258"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=196258"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}