{"id":196209,"date":"2021-08-05T12:49:00","date_gmt":"2021-08-05T12:49:00","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=196209"},"modified":"2021-08-05T12:49:00","modified_gmt":"2021-08-05T12:49:00","slug":"cum-a-reusit-un-antreprenor-sa-transforme-o-afacere-in-pragul-falimentului-intr-unul-dintre-cele-mai-iubite-branduri-de-incaltaminte-din-lume-milioane-de-oameni-poarta-astazi-pantofii-sai","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=196209","title":{"rendered":"Cum a reu\u015fit un antreprenor s\u0103 transforme o afacere \u00een pragul falimentului \u00eentr-unul dintre cele mai iubite branduri de \u00eenc\u0103l\u0163\u0103minte din lume. Milioane de oameni poart\u0103 ast\u0103zi pantofii s\u0103i"},"content":{"rendered":"

\nDe dou\u0103 ori \u00een pragul falimentului, antreprenorul Paul Van Doren, fondatorul Vans, a crezut \u00een continuare \u00een businessul s\u0103u, iar c\u00e2nd i s-a spus s\u0103 \u00eenchid\u0103 afacerea, el a hot\u0103r\u00e2t s\u0103 o extind\u0103. A reu\u015fit astfel s\u0103 salveze compania, aflat\u0103 ast\u0103zi \u00een portofoliul VF, al\u0103turi de alte branduri de renume.<\/strong><\/p>\n

\nPaul Van Doren s-a n\u0103scut pe 12 iunie 1930 \u00een Boston, Massachusetts, \u00een familia inventatorului Johnson Van Doren \u015fi a so\u0163iei acestuia, Rena, care era croitoreas\u0103. La v\u00e2rsta de 14 ani el a abandonat \u015fcoala. La v\u00e2rsta de 14 ani el a abandonat \u015fcoala, iar la insisten\u0163ele mamei lui \u015fi-a g\u0103sit un loc de munc\u0103. \u00cen cele din urm\u0103, mama sa a insistat s\u0103 \u00ee\u015fi g\u0103seasc\u0103 un loc de munc\u0103 \u00eentr-o fabric\u0103 de \u00eenc\u0103l\u0163\u0103minte, Randy\u2019s, loc \u00een care viitorul antreprenor avea s\u0103 \u00eenve\u0163e bazele acestei industrii.<\/p>\n

\nPe 16 martie 1966, Paul Van Doren a pus bazele companiei Vans, al\u0103turi de fratele s\u0103u, James, \u015fi de al\u0163i doi parteneri de business, Gordon Lee \u015fi Serge D\u2019Elia, odat\u0103 cu deschiderea primului magazin. Ini\u0163ial, portofoliul businessului consta doar \u00een trei tipuri de \u00eenc\u0103l\u0163\u0103minte, cu pre\u0163uri cuprinse \u00eentre 2,49 \u015fi 4,49 de dolari, iar fra\u0163ii Van Dorens mergeau uneori la t\u00e2rgurile locale pentru a-\u015fi vinde produsele. La un an distan\u0163\u0103, ei au deschis \u015fi o fabric\u0103, pe 704 East Broadway, \u00een Anaheim.<\/p>\n

\n\"\"C\u00e2nd jum\u0103tate dintre cele zece magazine ale companiei nu au avut niciun profit, contabilul i-a sf\u0103tuit s\u0103 \u00eenchid\u0103 afacerea. Paul Van Doren a refuzat s\u0103 \u00eei asculte sfatul, f\u0103c\u00e2nd exact opusul, prin deschiderea c\u00e2torva unit\u0103\u0163i noi. P\u00e2n\u0103 la sf\u00e2r\u015fitul anului 1970 compania ajunsese deja la un portofoliu de 70 de magazine \u00een California.<\/p>\n

\nAntreprenorul a condus afacerea \u00eenc\u0103 \u015fase ani, pentru ca \u00een 1976 s\u0103 \u00eei cedeze fr\u00e2iele businessului fratelui s\u0103u. A revenit \u00eens\u0103 ca pre\u015fedinte \u00een 1984, c\u00e2nd compania a trecut printr-o nou\u0103 perioad\u0103 de declin, fiind nevoit\u0103 s\u0103 cear\u0103 protec\u0163ie \u00eempotriva falimentului. La patru ani distan\u0163\u0103, a decis s\u0103 v\u00e2nd\u0103 businessul c\u0103tre McCown De Leeuw & Co, \u00eentr-o tranzac\u0163ie de 75 de milioane de dolari. \u00cen 1991, an \u00een care Vans s-a listat la Burs\u0103, antreprenorul s-a retras definitiv din companie.<\/p>\n

\nPaul Van Doren a avut cinci copii, al\u0103turi de so\u0163ia sa, Char: Paul Jr., Steve, Cheryl, Taffy \u015fi Janie. Doi dintre ei s-au al\u0103turat companiei, Steve ca vicepre\u015fedinte al diviziei de evenimente, iar Cheryl ca vicepre\u015fedinte al departamentului de resurse umane.<\/p>\n

\nFondatorul a murit pe 6 mai 2021, \u00een Fullerton, California, la v\u00e2rsta de
\n90 de ani. Cu doar nou\u0103 zile \u00eenainte, au fost publicate memoriile sale, sub titlul \u201eAuthentic\u201d.<\/p>\n

\n\u00cen 1998 compania a deschis propriul skate park \u00een Orange, California, pe o suprafa\u0163\u0103 de circa 1.900 de metri p\u0103tra\u0163i, urmat, la 12 ani distan\u0163\u0103, de un al doilea, inaugurat \u00een Huntington Beach, California. \u00cen Londra exist\u0103, de asemenea, un skate park numit House of Vans.<\/p>\n

\n\u00cen prezent, Vans face parte, al\u0103turi de nume ca Supreme, The North Face \u015fi Timberland, din portofoliul VF, care a cump\u0103rat-o \u00een 2004 pentru suma de aproximativ 400 de milioane de dolari. Brandul este v\u00e2ndut \u00een 97 de \u0163\u0103ri, \u00eenregistr\u00e2nd venituri anuale de circa
\n4 miliarde de dolari, potrivit unor surse din companie citate de The New York Times. VF a avut, \u00een 2019, o cifr\u0103 de afaceri de 13,8 miliarde de dolari.<\/p>\n","protected":false},"excerpt":{"rendered":"

De dou\u0103 ori \u00een pragul falimentului, antreprenorul Paul Van Doren, fondatorul Vans, a crezut \u00een continuare \u00een businessul s\u0103u, iar c\u00e2nd i s-a spus s\u0103 \u00eenchid\u0103 afacerea, el a hot\u0103r\u00e2t s\u0103 o extind\u0103. A reu\u015fit astfel s\u0103 salveze compania, aflat\u0103 ast\u0103zi \u00een portofoliul VF, al\u0103turi de alte branduri de renume. Paul Van Doren s-a n\u0103scut […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7211,512],"tags":[255,31819,49419],"class_list":["post-196209","post","type-post","status-publish","format-standard","hentry","category-comert","category-revista-bm","tag-antreprenori","tag-capitalistul-saptamanii","tag-paul-van-doren"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/196209","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=196209"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/196209\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=196209"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=196209"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=196209"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}