{"id":19612,"date":"2010-04-25T00:01:00","date_gmt":"2010-04-25T00:01:00","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=19612"},"modified":"2026-04-02T16:28:10","modified_gmt":"2026-04-02T16:28:10","slug":"75-din-electrocasnicele-vandute-anul-trecut-au-fost-cumparate-prin-rate","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=19612","title":{"rendered":"75% din electrocasnicele vandute anul trecut au fost cumparate prin rate"},"content":{"rendered":"<p>Programul a fost extins pentru aproape toate categoriile de<br \/>\nproduse, iar in unele cazuri a depasit asteptarile producatorilor:<br \/>\ndupa prima jumatate a anului trecut, 40% din vanzarile Arctic pe<br \/>\npiata interna (cifrate in perioada respectiva la 80,3 milioane de<br \/>\neuro, cu 14% mai putin decat in aceeasi perioada a lui 2008) au<br \/>\nfost realizate prin programul de buy-back, fata de o estimare<br \/>\ninitiala de 25%. Dar nici campaniile, nici chiar evolutiile mai<br \/>\nbune in anumite nise, cum ar fi de pilda cea a aparatelor<br \/>\nincastrabile, nu au reusit sa salveze intregul sector de la o<br \/>\nscadere abrupta, constata GfK.<\/p>\n<p>Citeste mai multe in <a target=\"_blank\" href=\n\"http:\/\/www.businessmagazin.ro\/analize\/comert\/romanii-spun-nu-electrocasnicelor-noi-5914131\"><br \/>\n&#8220;Romanii spun &#8220;nu&#8221; electrocasnicelor noi&#8221;<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Atat in 2008, cat si in 2009, achizitiile de produse electrocasnice s-au facut in proportie de 70-75% in rate, iar restul de 25% cash. Producatorii s-au orientat spre solutia buy-back-ului, &#8220;programul Rabla&#8221; aplicat la electronice si electrocasnice: companiile plateau 150-250 de lei clientilor in schimbul predarii unui aparat vechi, suma pe care acestia o foloseau la achizitionarea unui produs nou.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7211],"tags":[240,7144],"class_list":["post-19612","post","type-post","status-publish","format-standard","hentry","category-comert","tag-comert","tag-electrocasnice"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/19612","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=19612"}],"version-history":[{"count":1,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/19612\/revisions"}],"predecessor-version":[{"id":39422,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/19612\/revisions\/39422"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=19612"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=19612"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=19612"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}