{"id":195885,"date":"2021-07-22T14:38:06","date_gmt":"2021-07-22T14:38:06","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=195885"},"modified":"2021-07-22T14:38:06","modified_gmt":"2021-07-22T14:38:06","slug":"daca-tech-si-global-sunt-viitorul-de-ce-foarte-putini-antreprenori-romani-reusesc-sa-faca-dintr-o-idee-buna-un-business-de-succes-dincolo-de-granitele-tarii","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=195885","title":{"rendered":"Dac\u0103 tech \u015fi global sunt viitorul, de ce foarte pu\u0163ini antreprenori rom\u00e2ni reu\u015fesc s\u0103 fac\u0103 dintr-o idee bun\u0103 un business de succes, dincolo de grani\u0163ele \u0163\u0103rii?"},"content":{"rendered":"

\nFoarte pu\u0163ine companii din Rom\u00e2nia au reu\u015fit de-a lungul timpului s\u0103 treac\u0103 ba\u00adriera geografic\u0103 \u015fi s\u0103 ias\u0103 pe pie\u0163ele str\u0103\u00adine \u2013 sau cel pu\u0163in s\u0103 faca pasul de la o idee bun\u0103 la un \u201ccompany\u201d solid, structurat, de succes pe pia\u0163a local\u0103. Sunt at\u00e2t de pu\u0163ine, \u00eenc\u00e2t pe cele de notorietate le \u015ftim cu to\u0163ii, pentru c\u0103 sunt subiect de \u015ftire de fiecare dat\u0103 c\u00e2nd anun\u0163\u0103 c\u00e2te o extindere, achizi\u0163ie sau, mai nou, listare la burs\u0103.<\/strong><\/p>\n

\nCa avoca\u0163i, suntem \u00eentreba\u0163i de cele mai multe ori de antreprenori \u015fi manageri ce documente sau ce entit\u0103\u0163i juridice trebuie \u00eenfiin\u0163ate \u00eentr-o \u0163ar\u0103 str\u0103in\u0103, pentru ca afacerea acestora s\u0103 se extind\u0103 \u00een destina\u0163ia respectiv\u0103 – ca \u015fi cum aceasta ar fi singura barier\u0103 \u00een calea extinderii unei companii pe alte pie\u0163e.<\/p>\n

\nLe r\u0103spundem \u015fi eu \u015fi colegii mei de la ONV LAW de fiecare dat\u0103:  \u00eenfiin\u0163area de entit\u0103\u0163i comerciale \u015fi spe\u0163a juridic\u0103 \u00een general este cea mai mic\u0103 dintre problemele voastre.<\/strong> Atunci c\u00e2nd discuta\u0163i cu un partener extern – un poten\u0163ial investitor \u00een business-ul vostru sau un poten\u0163ial mare client interna\u0163ional, care are birourile de sticl\u0103 pe str\u0103zile cu nume de lorzi din Londra sau \u00een exoticele orase tech din America, crede\u0163i c\u0103 \u00eel intereseaz\u0103 \u00een primul r\u00e2nd dac\u0103 ave\u0163i o societate \u00eenregistrat\u0103 \u00een ora\u015ful lui?<\/p>\n

\n\u00cen economii avansate, acelea cu mult capital \u015fi pie\u0163e largi de desfacere, \u00eenfiin\u0163area de conturi bancare sau societ\u0103\u0163i este o normalitate \u015fi se \u00eent\u00e2mpl\u0103 aproape \u00een intregime digitalizat. \u00cen ziua de azi putem s\u0103 \u00eenfiin\u0163\u0103m societ\u0103\u0163i, s\u0103 \u00eenregistr\u0103m sedii sociale (cu grade diferite de dificultate \u00een func\u0163ie de jurisdic\u0163ie) sau s\u0103 deschidem conturi de capital aproape de oriunde din lume.<\/p>\n

\nSunteti preg\u0103ti\u0163i s\u0103 treceti la \u201cstructur\u0103\u201d?<\/strong><\/p>\n

\nSunte\u0163i preg\u0103ti\u0163i s\u0103 preda\u0163i \u015ftafeta unui manager cu experien\u0163\u0103? S\u0103 l\u0103sa\u0163i ideea voastr\u0103 bun\u0103 care nu v-a<\/p>\n

\ndat pace multe nop\u0163i la r\u00e2nd \u015fi spritul de familie din birourile voastre pe mainile unui Chief Executive Officer<\/p>\n

\ncare s\u0103 creeze o cultur\u0103 organiza\u0163ional\u0103 solid\u0103, politici de HR sau de marketing, dar care va \u015fi tran\u015fa pragmatic business-ul din perspectiva performan\u0163ei?<\/p>\n

\n\u015eti\u0163i s\u0103 formula\u0163i un plan de business solid, v\u00e2nz\u00e2nd nu doar ideea bun\u0103 sau produsul vostru ci \u015fi contextul de pia\u0163\u0103 \u015fi poten\u0163ialul \u00een timp? \u015etiti s\u0103 transmite\u0163i credibilitate \u00een ochii oamenilor de business experimenta\u0163i, cu multe r\u00e2nduri de m\u0103nu\u015fi albe? \u015ei mai ales, \u015fti\u0163i cum s\u0103 cere\u0163i astfel \u00eenc\u00e2t s\u0103 nu cere\u0163i \u00een pierdere?<\/p>\n

\nO intrebare care multora li s-ar p\u0103rea banal\u0103: \u015ftiti s\u0103 vorbi\u0163i limba englez\u0103? Engleza aceea de business a fondurilor de investi\u0163ii, care a\u015ftept\u0103 r\u0103spunsuri solide la \u00eentreb\u0103ri despre ROI sau \u201cwhat`s in it for me\u201d..<\/p>\n

\nIar dac\u0103 nu, sunte\u0163i preg\u0103ti\u0163i s\u0103 \u00eenv\u0103\u0163ati toate cele de mai sus \u015fi multe altele \u00een plus?<\/p>\n

\nSunteti preg\u0103ti\u0163i s\u0103 v\u0103 uita\u0163i (mai) serios la bani, procese, oameni, opera\u0163iuni?<\/strong><\/p>\n

\nDiscutam zilele trecute cu Marius Istrate – unul dintre cei mai respecta\u0163i oameni de tehnologie din pia\u0163\u0103, cunoscut pentru contribu\u0163ia sa la succesul primului decacorn rom\u00e2nesc, recent listat la Bursa din New York (*Marius este \u00een prezent Venture Partner la fondul de investi\u0163ii 3VC, Growth Adviser \u00een mai multe companii \u015fi investitor \u00een platforme de inova\u0163ie), iar din experien\u0163a sa cu business-urile rom\u00e2ne\u015fti concluzia este una singur\u0103: trebuie s\u0103 vrei \u00een primul r\u00e2nd s\u0103 \u00eenve\u0163i \u015fi s\u0103 ai \u00eencredere \u00een profesioni\u015fti, \u00een oameni specializa\u0163i \u00een \u201ccre\u015fterea\u201d de companii, pentru c\u0103 drumul de la idee p\u00e2n\u0103 la scalare trece prin \u201cproces\u201d<\/strong> \u2013 un proces riguros, pe care cei care l-au parcurs de multe ori \u00eel cunosc foarte bine.<\/p>\n

\nAvoca\u0163ii sunt o parte dintre cei care pot contribui din punct de vedere al structurii entit\u0103\u0163ilor juridice la credibilizarea \u015fi vandabilitatea ideii \u015fi afacerii voastre <\/strong>– dar c\u00e2nd vorbim despre scalarea (international\u0103) a unui business sunt mult mai multe ingrediente care contribuie la succes (sau e\u015fec) \u015fi pe care trebuie s\u0103 le l\u0103sa\u0163i \u00een seama profesioni\u015ftilor, a celor care \u015ftiu bine cum s\u0103 creasc\u0103 businessuri.<\/p>\n

\nUnii dintre antreprenori lucreaz\u0103 cu un business \u201ccoach\u201d \u015fi foarte bine fac, pentru c\u0103 lucrul cu propriul mental este uneori cheia. Destul de mul\u0163i \u2013 dar dac\u0103 ne raport\u0103m la toate companiile rom\u00e2ne\u015fti, per total foarte pu\u0163ini au \u00een\u0163eles \u015fi aloc\u0103 suficient\u0103 aten\u0163ie unor componente precum structura financiar\u0103, opera\u0163iuni, procese organiza\u0163ionale, marketing \u015fi business development, oameni \u015fi dezvoltare organiza\u0163ional\u0103.<\/strong><\/p>\n

\nToate cele de mai sus \u00eenseamna \u201cschimbare\u201d – de paradigm\u0103 de g\u00e2ndire \u00een primul rand. De trecere dincolo de contextul nostru, de \u0163ar\u0103 mic\u0103 din Europa de Est c\u0103tre un context mai larg \u015fi de la o perspectiv\u0103 emo\u0163ional\u0103 (specific local\u0103) asupra businessului la una pragmatic\u0103, aplicat\u0103, aproape lipsit\u0103 de emo\u0163ie.  <\/p>\n

\nPentru to\u0163i cei care vre\u0163i s\u0103 cre\u015fte\u0163i, \u00eentreba\u0163i-v\u0103 \u00een primul r\u00e2nd: sunte\u0163i preg\u0103ti\u0163i de schimbare?<\/strong><\/p>\n

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\n <\/p>\n","protected":false},"excerpt":{"rendered":"

Foarte pu\u0163ine companii din Rom\u00e2nia au reu\u015fit de-a lungul timpului s\u0103 treac\u0103 ba\u00adriera geografic\u0103 \u015fi s\u0103 ias\u0103 pe pie\u0163ele str\u0103\u00adine \u2013 sau cel pu\u0163in s\u0103 faca pasul de la o idee bun\u0103 la un \u201ccompany\u201d solid, structurat, de succes pe pia\u0163a local\u0103. Sunt at\u00e2t de pu\u0163ine, \u00eenc\u00e2t pe cele de notorietate le \u015ftim cu to\u0163ii, […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510],"tags":[255,235,60,173,10210,464],"class_list":["post-195885","post","type-post","status-publish","format-standard","hentry","category-actualitate","tag-antreprenori","tag-business","tag-piata","tag-romani","tag-succes","tag-viitor"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/195885","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=195885"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/195885\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=195885"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=195885"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=195885"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}