{"id":195864,"date":"2021-07-22T09:36:44","date_gmt":"2021-07-22T09:36:44","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=195864"},"modified":"2021-07-22T09:36:44","modified_gmt":"2021-07-22T09:36:44","slug":"megatrendul-muncii-hibrid-este-aici-sa-ramana","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=195864","title":{"rendered":"Megatrendul muncii hibrid este aici s\u0103 r\u0103m\u00e2n\u0103"},"content":{"rendered":"

\nCombinarea muncii online cu cea de la birou, a oamenilor \u015fi ma\u015finilor, a devenit, cel pu\u0163in de la \u00eenceputul pandemiei, o parte integrant\u0103 a modului de lucru \u00een \u00eentreaga lume \u015fi va avea un impact profund asupra felului \u00een care ne vom desf\u0103\u015fura activitatea \u00een viitor. Jochen Borenich, COO al Kapsch BusinessCom – lider austriac \u00een furnizarea de solu\u0163ii digitale, \u00eempreun\u0103 cu Barbara St\u00f6ttinger – decanul WU Executive Academy, care ofer\u0103 programul WU Executive MBA Bucharest, au analizat noul megatrend de pe pia\u0163a muncii \u015fi efectele acestuia asupra organiza\u0163iilor, \u00een special asupra managerilor \u015fi echipelor.<\/p>\n

\n <\/p>\n

\n1. Munca hibrid\u0103 va fi noua normalitate <\/strong><\/p>\n

\nUn sondaj efectuat \u00een vara anului 2020 a relevat c\u0103 \u00eentre 40-60% dintre angajatorii din Austria inten\u0163ioneaz\u0103 s\u0103 p\u0103streze regimul de munc\u0103 de la distan\u0163\u0103 dup\u0103 perioada pandemic\u0103. \u00cenainte de pandemie, acest procent era sub 20%. Ceea ce trebuie s\u0103 fac\u0103 companiile \u00een continuare este s\u0103 se preg\u0103teasc\u0103 pentru noul mod de lucru hibrid: \u201eMunca hibrid\u0103 va deveni noul standard: companiile care nu vor reu\u015fi s\u0103 ofere echipamente IT de \u00eenalt\u0103 calitate \u015fi o cultur\u0103 a muncii orientat\u0103 \u00een aceast\u0103 direc\u0163ie vor fi mai pu\u0163in atractive pentru poten\u0163iali angaja\u0163i \u015fi astfel vor avea un dezavantaj competitiv pe pia\u0163\u0103\u201d, avertizeaz\u0103 Jochen Borenich.<\/p>\n

\n <\/p>\n

\n2. Leadershipul va presupune noi abilit\u0103\u0163i <\/strong><\/p>\n

\n\u201eSimpla \u00eencredere \u00een angaja\u0163ii care lucreaz\u0103 remote \u015fi a\u015fteptarea ca ace\u015ftia s\u0103 se descurce pe cont propriu nu sunt realiste\u201d, sus\u0163ine Borenich. Acesta indic\u0103 o nou\u0103 abilitate pe care managerii ar fi bine s\u0103 o dob\u00e2ndeasc\u0103 rapid: leadershipul la distan\u0163\u0103. Barbara St\u00f6ttinger, de asemenea, identific\u0103 un nou rol al leadershipului \u00een lumea digital\u0103 a afacerilor: \u201eLucratul la distan\u0163\u0103 implic\u0103 mai mult, nu mai pu\u0163in management\u201d. Iar managementul de la distan\u0163\u0103 este construit pe \u00eencredere, precum \u015fi pe o comunicare deschis\u0103, f\u0103r\u0103 ambiguitate. Acesta ofer\u0103 angaja\u0163ilor structur\u0103 \u015fi, nu \u00een ultimul r\u00e2nd, siguran\u0163\u0103. Totu\u015fi, nu trebuie confundat cu micromanagementul \u015fi cu e-mailurile sau chiar apelurile care au ca scop controlul angaja\u0163ilor, adaug\u0103 Jochen Borenich: \u201eEste crucial s\u0103 evalua\u0163i starea de spirit a echipei \u2013 mai mult\u0103 comunicare este mai bun\u0103 dec\u00e2t prea pu\u0163in\u0103: la urma urmei, riscul de a suferi un burnout a crescut semnificativ de c\u00e2nd oamenii lucreaz\u0103 de acas\u0103, dup\u0103 cum arat\u0103 ultimele studii.\u201d<\/p>\n

\n <\/p>\n

\n3. Birourile se vor transforma \u00een spa\u0163ii creative \u015fi de \u00eent\u00e2lniri<\/strong><\/p>\n

\n\u201eSondajele au ar\u0103tat c\u0103 \u00eentreprinderile inten\u0163ioneaz\u0103 s\u0103 \u00ee\u015fi reduc\u0103 spa\u0163iul de birouri cu 20-30%\u201c, spune Jochen Borenich. Exist\u0103 o tendin\u0163\u0103 evident\u0103 c\u0103tre \u00eenfiin\u0163area de spa\u0163ii inteligente: \u201eAcest lucru \u00eenseamn\u0103 \u00eenlocuirea birourilor open space cu unit\u0103\u0163i mai mici care s\u0103 permit\u0103 mai mult\u0103 concentrare, \u00een combina\u0163ie cu spa\u0163ii deschise pentru \u00eent\u00e2lniri \u015fi crea\u0163ie, care favorizeaz\u0103 inova\u0163ia \u015fi colaborarea digital\u0103\u201d, explic\u0103 Borenich. Barbara St\u00f6ttinger vede, de asemenea, un mare poten\u0163ial pe care companiile ar trebui s\u0103 \u00eel exploateze: \u201eCooperarea creativ\u0103 este baza inova\u0163iei. Managerii trebuie s\u0103 creeze spa\u0163iul necesar \u00een acest scop – \u00een mintea oamenilor, \u00een agend\u0103 \u015fi la locurile de munc\u0103\u201d, spune ea.<\/p>\n

\n <\/p>\n

\n4. Noi rela\u0163ii: om-ma\u015fin\u0103 \u015fi ma\u015fin\u0103-ma\u015fin\u0103 <\/strong><\/p>\n

\nNu numai oamenii comunic\u0103 din ce \u00een ce mai mult prin canale virtuale. \u00cen ultima perioad\u0103, at\u00e2t interac\u0163iunile dintre oameni \u015fi ma\u015fini, precum \u015fi cele \u00eentre ma\u015fini au \u00eenceput s\u0103 fie ceva firesc. Jochen Borenich men\u0163ioneaz\u0103 c\u0103, pe segmentul B2C, cump\u0103r\u0103turile online au devenit o practic\u0103 uzual\u0103. \u201eDe asemenea, pe segmentul B2B, 80% dintre interac\u0163iuni se desf\u0103\u015foar\u0103 \u00een prezent f\u0103r\u0103 contact uman. Cu c\u00e2t clien\u0163ii sunt mai tineri, cu at\u00e2t sunt mai pu\u0163in interesa\u0163i s\u0103 interac\u0163ioneze cu un agent de v\u00e2nz\u0103ri real. Ace\u015ftia prefer\u0103 s\u0103 \u00ee\u015fi formeze propriile opinii, f\u0103c\u00e2nd research \u015fi consult\u00e2nd platforme de rating\u201d, explic\u0103 Borenich. P\u00e2n\u0103 \u00een 2024, circa patru miliarde de dispozitive vor fi conectate la o re\u0163ea digital\u0103, iar \u00een fabricile viitorului, ma\u015finile vor comunica f\u0103r\u0103 nevoia interven\u0163iei umane. \u201e\u00cen plus, ma\u015finile se vor optimiza singure, mult mai bine. Exper\u0163ii doar le vor oferi datele necesare.\u201d Instrumentele digitale, cum ar fi ochelarii inteligen\u0163i, vor transfera date lucr\u0103torilor \u00eentr-un cadru de realitate augmentat\u0103, \u00een timp real. \u201eCa urmare, companiile industriale se vor transforma treptat \u00een \u00eentreprinderi de date\u201d, sus\u0163ine Borenich.<\/p>\n

\n <\/p>\n

\n5. Securitate \u015fi eficien\u0163\u0103 \u00een IT<\/strong><\/p>\n

\nCompanii din toate sectoarele de activitate depind \u00een prezent de solu\u0163iile IT. \u201e\u00cen noul sistem de munc\u0103 hibrid, companiile au nevoie de o infrastructur\u0103 IT solid\u0103 pentru a sus\u0163ine colaborarea digital\u0103.\u201d Mai mult, \u00een contextul pandemiei, atacurile cibernetice au crescut considerabil: \u201eCentrul de ap\u0103rare cibernetic\u0103 al Kapsch a \u00eenregistrat de dou\u0103 ori mai multe atacuri de la \u00eenceputul anului comparativ cu aceea\u015fi perioad\u0103 a anului anterior pandemiei\u201d, afirm\u0103 Borenich. De asemenea, num\u0103rul companiilor care contacteaz\u0103 Kapsch BusinessCom pentru asisten\u0163\u0103 dup\u0103 ce au fost hackuite a crescut de patru ori. Sfatul lui Borenich este ca instrumentele digitale utilizate \u00een cadrul companiilor s\u0103 fie optim integrate \u015fi s\u0103 se evite proliferarea necontrolat\u0103 a acestora.<\/p>\n

\n\"\"<\/p>\n

\n

\nJochen Borenich, COO al Kapsch BusinessCom<\/span><\/strong><\/p>\n<\/div>\n

\n\u201eSondajele au ar\u0103tat c\u0103 \u00eentreprinderile inten\u0163ioneaz\u0103 s\u0103 \u00ee\u015fi reduc\u0103 spa\u0163iul de birouri cu 20-30%\u201c, spune Jochen Borenich. Exist\u0103 o tendin\u0163\u0103 evident\u0103 c\u0103tre \u00eenfiin\u0163area de spa\u0163ii inteligente: \u201eAcest lucru \u00eenseamn\u0103 \u00eenlocuirea birourilor open-space cu unit\u0103\u0163i mai mici care s\u0103 permit\u0103 mai mult\u0103 concentrare, \u00een combina\u0163ie cu spa\u0163ii deschise pentru \u00eent\u00e2lniri \u015fi crea\u0163ie, care favorizeaz\u0103 inova\u0163ia \u015fi colaborarea digital\u0103.\u201d<\/span><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

Combinarea muncii online cu cea de la birou, a oamenilor \u015fi ma\u015finilor, a devenit, cel pu\u0163in de la \u00eenceputul pandemiei, o parte integrant\u0103 a modului de lucru \u00een \u00eentreaga lume \u015fi va avea un impact profund asupra felului \u00een care ne vom desf\u0103\u015fura activitatea \u00een viitor. Jochen Borenich, COO al Kapsch BusinessCom – lider austriac […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[529,512],"tags":[192,7260,201,10779,7217,5823,7606,14847,7615,9476],"class_list":["post-195864","post","type-post","status-publish","format-standard","hentry","category-opinii","category-revista-bm","tag-angajati","tag-birouri","tag-companii","tag-hibrid","tag-management","tag-manageri","tag-munca","tag-pandemie","tag-spatii","tag-wu-executive-academy"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/195864","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=195864"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/195864\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=195864"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=195864"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=195864"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}