{"id":195798,"date":"2021-07-19T18:37:51","date_gmt":"2021-07-19T18:37:51","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=195798"},"modified":"2021-07-19T18:37:51","modified_gmt":"2021-07-19T18:37:51","slug":"povestea-tanarului-din-romania-care-si-a-deschis-prima-afacere-cautand-o-pe-google-acum-face-milioane-de-euro-cu-aceasta-si-are-un-nou-pariu-2","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=195798","title":{"rendered":"Povestea t\u00e2n\u0103rului din Rom\u00e2nia care \u015fi-a deschis prima afacere c\u0103ut\u00e2nd-o pe Google. Acum face milioane de euro cu aceasta \u015fi are un nou pariu"},"content":{"rendered":"<p>\n<strong>Numele lui Paul Nicolau este asociat, \u00een industria HoReCa local\u0103, cu cel al omului care a adus racii \u00een restaurantele locale \u015fi pe mesele rom\u00e2nilor. La 7 ani distan\u0163\u0103, \u00een plin\u0103 pandemie, a f\u0103cut un nou pariu: online-ul. Ce rezultate i-a adus noua sa afacere \u015fi ce ambi\u0163ii are pe viitor?<\/strong><\/p>\n<p>\nAm \u00eenceput afacerea cu raci acum 8 ani dup\u0103 un search pe Google: idei de afaceri. A fost extraordinar de greu deoarece totul a \u00eenceput f\u0103r\u0103 bani, iar c\u00e2nd faci afaceri f\u0103r\u0103 bani, faci slalom \u00een a g\u0103si solu\u0163ii. La \u00eenceput aveam un singur angajat \u015fi anume eu.<\/p>\n<p>\nEu pescuiam racii pe care mai apoi \u00eei vindeam \u00een Pia\u0163a Obor. La 8 ani distan\u0163\u0103 am \u00een medie 50 de angaja\u0163i, investi\u0163ii de peste 2 milioane de euro \u00een infrastructur\u0103, o cifr\u0103 de afaceri medie anual\u0103 medie de 1,5 \u2013 2 milioane de euro, v\u00e2nd anual peste 150.000 de por\u0163ii de m\u00e2ncare la restaurant \u015fi \u00een online, prin platforma Fish To Door, \u015fi am \u00eencheiat anul cu 22.000 de colete trimise c\u0103tre clien\u0163i\u201d, descrie Paul Nicolau, succinct, evolu\u0163ia sa ca antreprenor.<\/p>\n<p>\nAcum, c\u00e2nd se uit\u0103 \u00een urm\u0103, spune c\u0103 \u201eeste chiar foarte interesant s\u0103 realizez c\u0103 nu ai neap\u0103rat nevoie de bani pentru a reu\u015fi, ci de un crez, dorin\u0163\u0103 \u015fi munc\u0103, enorm de mult\u0103 munc\u0103\u201d. Platforma Fish to Door a fost lansat\u0103 anul trecut, \u00een luna mai, c\u00e2nd industria HoReCa primise deja o lovitur\u0103 puternic\u0103 prin prisma blocajului provocat de pandemie.<\/p>\n<p>\n\u00cen ciuda contextului \u00eens\u0103, Paul Nicolau spune c\u0103 \u201epentru mine, anul pandemic a fost cel mai bun an. Online-ul a explodat \u00een comenzi \u015fi v\u00e2nz\u0103ri, iar restauranul, av\u00e2nd o teras\u0103 mare, a avut \u00eencas\u0103ri foarte bune\u201d. Ideea i-a venit deoarece, fiind direct importator de pe\u015fte \u015fi fructe de mare \u015fi av\u00e2nd acces la pre\u0163uri competitive \u00een pia\u0163a de distribuitori din Rom\u00e2nia, dar nu \u015fi un fan al v\u00e2nz\u0103rii en gross, pe care o consider\u0103 \u201elipsit\u0103 de emo\u0163ie\u201d, a c\u0103utat solu\u0163ii \u015fi a realizat c\u0103 doar online poate accesa c\u00e2t mai mul\u0163i clien\u0163i.<\/p>\n<p>\n\u201eAm g\u0103sit aceast\u0103 solu\u0163ie inovatoare \u015fi c\u00e2\u015ftig\u0103toare totodat\u0103, de a \u00eempacheta produsele congelate \u00een cutii de polistiren, care le men\u0163in \u00een cond\u0163ii optime. Am lansat un magazin online cu toate produsele mele, \u00een care clientul intr\u0103 \u015fi comand\u0103 \u015fi noi trimitem, a doua zi, comanda c\u0103tre client oriunde \u00een Rom\u00e2nia. Antreprenorul de\u0163inea deja un depozit frigorific \u00een Giurgiu, a\u015fa c\u0103 investi\u0163ia ini\u0163ial\u0103, care s-a ridicat la 80.000 de euro, a fost direc\u0163ionat\u0103 c\u0103tre lansarea platformei online, marketing, achizi\u0163ia cutiilor de polistiren, precum \u015fi c\u0103tre achizi\u0163ia de produse \u015fi laptopuri. \u201eTotul este foarte bine optimizat \u015fi, cu doar patru angaja\u0163i, reu\u015fim s\u0103 \u00eempachet\u0103m p\u00e2n\u0103 la 300 de comenzi \u00eentr-o zi.\u201d Pe platform\u0103, compania are listate \u00een jur de 100 de produse, cele mai c\u0103utate fiind creve\u0163ii \u015fi pe\u015ftele din Marea Neagr\u0103.<\/p>\n<p>\n<a href=\"https:\/\/www.businessmagazin.ro\/analize\/comert\/povestea-tanarului-din-romania-care-si-a-deschis-prima-afacere-20132405\" style=\"font-size: 12px;\"><span style=\"font-size:18px;\"><strong>CITITI AICI MATERIALUL INTEGRAL<\/strong><\/span><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Numele lui Paul Nicolau este asociat, \u00een industria HoReCa local\u0103, cu cel al omului care a adus racii \u00een restaurantele locale \u015fi pe mesele rom\u00e2nilor. La 7 ani distan\u0163\u0103, \u00een plin\u0103 pandemie, a f\u0103cut un nou pariu: online-ul. Ce rezultate i-a adus noua sa afacere \u015fi ce ambi\u0163ii are pe viitor? Am \u00eenceput afacerea cu [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[511,7211,512],"tags":[255,49050,8385,27211,49047,49048,7436,49049],"class_list":["post-195798","post","type-post","status-publish","format-standard","hentry","category-afaceri","category-comert","category-revista-bm","tag-antreprenori","tag-fish-to-door","tag-horeca","tag-idei-de-afaceri","tag-paul-nicolau","tag-raci","tag-restaurante","tag-taverna-racilor"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/195798","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=195798"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/195798\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=195798"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=195798"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=195798"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}