{"id":195783,"date":"2021-07-19T12:34:53","date_gmt":"2021-07-19T12:34:53","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=195783"},"modified":"2021-07-19T12:34:53","modified_gmt":"2021-07-19T12:34:53","slug":"lucia-costea-in-contexte-impredictibile-businessurile-care-reusesc-sunt-cele-adaptabile-nu-cele-mai-puternice","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=195783","title":{"rendered":"Lucia Costea: \u00cen contexte impredictibile, businessurile care reu\u015fesc sunt cele adaptabile, nu cele mai puternice"},"content":{"rendered":"<p>\n&nbsp;<\/p>\n<div>\n<p>\n<strong>Cofondator &#038; CEO <span style=\"color:#b22222;\"><span style=\"font-size:16px;\"><strong>\u2022 <\/strong><\/span><\/span><\/strong><strong>Secom<\/strong><\/p>\n<hr \/>\n<\/div>\n<p>\n<strong>Cifr<\/strong><strong>\u0103<\/strong><strong> de afaceri (2020) : 31,5 mil. euro <strong><span style=\"color:#b22222;\"><span style=\"font-size:16px;\"><strong>\u2022 <\/strong><\/span><\/span><\/strong>Num<\/strong><strong>\u0103<\/strong><strong>r de angaja<\/strong><strong>\u0163<\/strong><strong>i: 190<\/strong><\/p>\n<hr \/>\n<p>\n&nbsp;<\/p>\n<p>\n\u0097&nbsp;&nbsp; <strong>Cea mai important<\/strong><strong>\u0103<\/strong><strong> lec<\/strong><strong>\u0163<\/strong><strong>ie pe care am <\/strong><strong>\u00ee<\/strong><strong>nv<\/strong><strong>\u0103\u0163<\/strong><strong>at-o <\/strong><strong>\u00ee<\/strong><strong>n pandemie: <\/strong><\/p>\n<p>\n\u00cen contexte impredictibile, businessurile care reu\u015fesc sunt cele adaptabile, nu cele mai puternice. Din fericire, Secom a fost printre companiile care au reu\u015fit s\u0103 se adapteze contextului pandemic, iar at\u00faurile care ne-au ajutat au fost: digitalizarea, structura \u015fi procesele clare de lucru, comunicarea constant\u0103, transparen\u0163a \u015fi echipa noastr\u0103 de \u00eencredere. Acestea sunt resurse valorizate \u00een Secom \u00eenc\u0103 dinaintea crizei, \u00een care am investit constant de-a lungul anilor.&nbsp; Iar dac\u0103 vorbim de lec\u0163ii, am \u00eenv\u0103\u0163at c\u0103 procesul de \u00eenv\u0103\u0163are e unul continuu \u015fi pentru a evolua e important s\u0103 fii \u00een permanen\u0163\u0103 atent la context, la schimb\u0103rile industriei, ale nevoilor \u015fi comportamentelor consumatorilor, clien\u0163ilor, oamenilor din echip\u0103. \u015ei am mai \u00eenv\u0103\u0163at ceva, \u00eenv\u0103\u0163area nu este complet\u0103 p\u00e2n\u0103 nu ai puterea de a-\u0163i alege priorit\u0103\u0163ile \u015fi de a face ca lucrurile s\u0103 se \u00eent\u00e2mple. Capacitatea de a lua decizii \u015fi de a ac\u0163iona ne-au dat acea flexibilitate, adaptabilitate, dar \u015fi autenticitate \u00een rela\u0163ia cu clien\u0163ii, consumatorii, c\u00e2t \u015fi cu colegii care vrem s\u0103 r\u0103m\u00e2n\u0103 parte din ce este Secom.<\/p>\n<p>\n\u0097&nbsp;&nbsp; <strong>Cea mai important<\/strong><strong>\u0103<\/strong><strong> decizie pe care am luat-o <\/strong><strong>\u00ee<\/strong><strong>n ultimul an: <\/strong><\/p>\n<p>\nFaptul c\u0103 am continuat investi\u0163iile \u00een proiectele strategice planificate dinaintea pandemiei, \u00een ciuda contextului incert. \u00cen 2020 am investit peste 4,5 milioane de euro \u00een digitalizare, dezvoltarea de noi solu\u0163ii informatice, upgradarea tool-urilor de Business Intelligence, \u00een activit\u0103\u0163i de marketing \u015fi promovare a portofoliului existent, dar \u015fi \u00een lansarea brandului propriu de suplimente alimentare Good Routine.<\/p>\n<p>\n\u0097&nbsp;&nbsp; <strong>Work from home sau de la birou?<\/strong><\/p>\n<p>\n\u00cemi plac oamenii \u015fi cred c\u0103 interac\u0163iunea fizic\u0103 ne ajut\u0103 s\u0103 ne conect\u0103m mai bine, mai ales c\u00e2nd e nevoie s\u0103 lu\u0103m decizii importante de business, a\u015fa \u00eenc\u00e2t prefer s\u0103 lucrez la birou. Cred \u00eens\u0103 c\u0103 modelul de lucru hibrid \u2013 cu c\u00e2teva zile de remote working pe s\u0103pt\u0103m\u00e2n\u0103 ajut\u0103 la ob\u0163inerea unui echilibru mai bun \u00eentre via\u0163a profesional\u0103 \u015fi via\u0163a personal\u0103. \u00cen Secom, am lucrat remote din primele zile ale pandemiei, iar \u00een prezent oamenii din echip\u0103 au libertatea de a alege \u00eentre trei variante: remote work, hibrid sau s\u0103 lucreze la birou. De altfel modelul hibrid, cu 2 zile de remote work\/s\u0103pt\u0103m\u00e2n\u0103 va fi aplicabil \u015fi dup\u0103 pandemie \u2013 \u00eentruc\u00e2t credem mult \u00een conceptul de agile working \u015fi credem c\u0103 oamenii se pot concentra mai bine \u015fi sunt mai productivi atunci c\u00e2nd lucreaz\u0103 \u00een mediul preferat.<\/p>\n<p>\n\u0097&nbsp;&nbsp; <strong>Cum mi-am men<\/strong><strong>\u0163<\/strong><strong>inut colegii motiva<\/strong><strong>\u0163<\/strong><strong>i <\/strong><strong>\u00ee<\/strong><strong>n ultimul an:<\/strong><\/p>\n<p>\nComunicarea deschis\u0103 \u015fi constant\u0103 cu colegii a contribuit enorm la consolidarea echipei \u00een aceast\u0103 perioad\u0103, a adus claritate oamenilor \u015fi astfel am reu\u015fit s\u0103 le insufl\u0103m \u00eencrederea c\u0103 situa\u0163ia este bine gestionat\u0103. Un alt at\u00fa a fost cultura organiza\u0163ional\u0103 a companiei, construit\u0103 \u00eenc\u0103 de dinainte de criz\u0103 \u2013 bazat\u0103 pe agilitate, colaborare \u015fi adaptabilitate \u2013&nbsp; care ne-a asigurat confortul de a avea o echip\u0103 responsabil\u0103, dedicat\u0103 \u00een aceste vremuri dificile. Dincolo, \u00eens\u0103, de m\u0103surile luate pentru a oferi claritate \u015fi predictibilitate, un rol esen\u0163ial \u00een motivarea echipei cred c\u0103 l-a avut modul \u00een care compania s-a adaptat la nevoile colegilor, nu invers.<\/p>\n<p>\n\u0097&nbsp;&nbsp; <strong>Locul din care \u00eemi iau energia necesar<\/strong><strong>\u0103<\/strong><strong> dep<\/strong><strong>\u0103\u015f<\/strong><strong>irii unei crize: <\/strong><\/p>\n<p>\nAcas\u0103, al\u0103turi de familia mea, reu\u015fesc s\u0103 m\u0103 \u00eencarc cel mai bine \u015fi s\u0103 \u00eemi g\u0103sesc resursele necesare pentru a face fa\u0163\u0103 oric\u0103rei provoc\u0103ri. Pandemia mi-a oferit momente pre\u0163ioase de introspec\u0163ie, \u00een care am realizat \u015fi c\u00e2t\u0103 nevoie are familia de mine \u015fi c\u00e2t de absent\u0103 sunt uneori, fiind at\u00e2t de conectat\u0103 la business. O lec\u0163ie personal\u0103 \u00een 2020 a fost c\u0103 leadershipul trebuie manifestat \u015fi \u00een afara vie\u0163ii profesionale pentru a reu\u015fi s\u0103 te bucuri de micile \u015fi marile pl\u0103ceri ale acesteia \u015fi simt c\u0103 adesea uit\u0103m acest lucru.<\/p>\n<p>\n\u0097&nbsp;&nbsp; <strong>Persoana care m-a inspirat cel mai mult \u00een aceast<\/strong><strong>\u0103<\/strong><strong> perioad<\/strong><strong>\u0103<\/strong>:<\/p>\n<p>\n\u00cen perioada aceasta m-au inspirat acei oameni de business care au fost nevoi\u0163i \u015fi au reu\u015fit s\u0103 se reinventeze pentru a putea trece cu bine peste contextul dificil. S\u0103 g\u0103se\u015fti puterea de a reprofila o afacere sau s\u0103 g\u0103se\u015fti solu\u0163ii care s\u0103 salveze un business \u00eentr-o perioad\u0103 at\u00e2t de provocatoare este o dovad\u0103 de rezisten\u0163\u0103. Admir mult astfel de persoane determinate, ancorate bine \u00een realitate \u015fi sunt convins\u0103 c\u0103 o astfel de atitudine le va ajuta s\u0103 ias\u0103 din aceast\u0103 experien\u0163\u0103 mai puternice \u015fi mai preg\u0103tite pentru orice mediu de business.<\/p>\n<p>\n\u0097&nbsp;&nbsp; <strong>Putere vs. feminitate: <\/strong><\/p>\n<p>\nPuterea \u015fi feminitatea sunt concepte complementare.&nbsp; Cred cu t\u0103rie \u00een egalitatea de \u015fanse \u015fi de gen, \u00een acelea\u015fi oportunit\u0103\u0163i, drepturi \u015fi obliga\u0163ii sociale \u015fi economice at\u00e2t pentru femei, c\u00e2t \u015fi pentru b\u0103rba\u0163i. Din punctul meu de vedere,&nbsp; mul\u0163i dintre factorii care sus\u0163in succesul fiec\u0103ruia sunt \u00eenv\u0103\u0163a\u0163i \u015fi nu \u00eenn\u0103scu\u0163i. Cre\u015ftem \u00een fiecare zi ca oameni, accept\u00e2nd provoc\u0103rile mediului, \u00eenv\u0103\u0163\u00e2nd lucruri noi, experiment\u0103m adapt\u00e2nd practici pe care le observ\u0103m la cei din jurul nostru, fie c\u0103 vorbim de persoane de sex feminin sau masculin. Este o convingere pe care o promov\u0103m \u015fi o \u00eencuraj\u0103m \u015fi \u00een Secom.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; Cofondator &#038; CEO \u2022 Secom Cifr\u0103 de afaceri (2020) : 31,5 mil. euro \u2022 Num\u0103r de angaja\u0163i: 190 &nbsp; \u0097&nbsp;&nbsp; Cea mai important\u0103 lec\u0163ie pe care am \u00eenv\u0103\u0163at-o \u00een pandemie: \u00cen contexte impredictibile, businessurile care reu\u015fesc sunt cele adaptabile, nu cele mai puternice. Din fericire, Secom a fost printre companiile care au reu\u015fit s\u0103 [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510,7211,3850],"tags":[27301,47469,38665],"class_list":["post-195783","post","type-post","status-publish","format-standard","hentry","category-actualitate","category-comert","category-lideri","tag-100-cele-mai-puternice-femei-din-business","tag-lucia-costea","tag-secom"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/195783","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=195783"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/195783\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=195783"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=195783"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=195783"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}