{"id":19578,"date":"2010-04-23T10:00:00","date_gmt":"2010-04-23T10:00:00","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=19578"},"modified":"2026-04-02T16:27:10","modified_gmt":"2026-04-02T16:27:10","slug":"retailerii-scot-tiraje-mai-mari-decat-ziarele-10-mil-euro-in-pliante","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=19578","title":{"rendered":"Retailerii scot tiraje mai mari decat ziarele: 10 mil. euro in pliante"},"content":{"rendered":"<p>Hipermarketurile sunt cei mai agresivi retaileri in promovare,<br \/>\navand bugete anuale de peste un milion de euro pentru tiparirea si<br \/>\ndistributia revistelor cu produse. Cele mai mari cataloage ale<br \/>\nmagazinelor alimentare au 50 de pagini si promoveaza circa 500 din<br \/>\ncele 40.000-60.000 de articole listate intr-un hipermarket.<\/p>\n<p>Recordul de tiraj este detinut de reteaua Kaufland, care<br \/>\ndistribuie saptamanal 2,2 milioane de reviste promotionale in 50 de<br \/>\norase. Spre comparatie, cel mai vandut ziar din Romania are un<br \/>\ntiraj de peste 1,5 milioane de exemplare pe saptamana.<\/p>\n<p>Cititi mai mult pe <a target=\"_blank\" href=\n\"http:\/\/www.zf.ro\/companii\/in-goana-dupa-clienti-retailerii-scot-tiraje-mai-mari-decat-ziarele-hipermarketurile-lasa-peste-800-000-de-euro-la-usa-clientilor-in-fiecare-luna-6015672\/\"><br \/>\nwww.zf.ro<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Cutiile postale din blocuri au devenit in ultimii ani neincapatoare pentru cataloagele cu ofertele marilor lanturi de magazine. Lupta pentru clienti scoate anual peste 10 milioane de euro din buzunarele retailerilor alimentari pentru promovarea directa.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[573],"tags":[240,7283,420,17248,17249],"class_list":["post-19578","post","type-post","status-publish","format-standard","hentry","category-media-marketing","tag-comert","tag-costuri","tag-hipermarketuri","tag-pliante","tag-tiraj"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/19578","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=19578"}],"version-history":[{"count":1,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/19578\/revisions"}],"predecessor-version":[{"id":39391,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/19578\/revisions\/39391"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=19578"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=19578"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=19578"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}