\nLan\u0163ul de magazine Profi, controlat de fondul de investi\u0163ii Mid Europa Parteners, a adunat 90 de produc\u0103tori locali de fructe \u015fi legume \u00een programul \u201eProaspete de la noi\u201d \u015fi vrea s\u0103 ajung\u0103 la 200 \u00een urm\u0103torii ani. Programul a fost g\u00e2ndit ca s\u0103 faciliteze accesul fermierilor \u00een magazinele retailerului, pe de o parte, dar \u015fi ca s\u0103 atrag\u0103 consumatori dornici s\u0103 cumpere produse rom\u00e2ne\u015fti s\u0103n\u0103toase, care au fost supuse unor analize.<\/p>\n
\n\u201eSunt mai bine de doi ani de c\u00e2nd am demarat acest proiect, iar rezultatele testelor de p\u00e2n\u0103 acum sunt \u00eembucur\u0103toare, astfel c\u0103 a sosit momentul s\u0103 inaugur\u0103m brandul propriu, pe care inten\u0163ion\u0103m s\u0103 \u00eel extindem c\u0103tre un num\u0103r c\u00e2t mai mare de fermieri. (…) \u00cen prezent, avem 90 de produc\u0103tori \u00een program \u015fi 38 de produse, dar \u00een urm\u0103torii ani vom dep\u0103\u015fi 200 de produc\u0103tori\u201d, a spus C\u0103lin Costina\u015f, director general adjunct al Profi \u015fi ini\u0163iatorul programului.<\/p>\n
\nProduc\u0103torii sunt preponderent din partea de vest a \u0163\u0103rii \u015fi din partea de sud-est a \u0163\u0103rii, dar reprezentantul Profi spune c\u0103 vor s\u0103 aduc\u0103 pe platform\u0103 to\u0163i produc\u0103torii rom\u00e2ni \u00een c\u00e2\u0163iva ani. Produc\u0103torii din acest moment sunt at\u00e2t individuali, c\u00e2t \u015fi cooperative agricole sau grupuri de produc\u0103tori \u015fi ei produc 50% din necesarul de fructe \u015fi legume al Profi \u00een plin sezon. Cealalt\u0103 cot\u0103 de 50% este cump\u0103rat\u0103 tot de la produc\u0103tori rom\u00e2ni \u00een sezon, \u00eens\u0103 ace\u015ftia nu sunt controla\u0163i, iar produsele lor nu sunt supuse unor analize, au explicat oficialii Profi.<\/p>\n","protected":false},"excerpt":{"rendered":"
Lan\u0163ul de magazine Profi, controlat de fondul de investi\u0163ii Mid Europa Parteners, a adunat 90 de produc\u0103tori locali de fructe \u015fi legume \u00een programul \u201eProaspete de la noi\u201d \u015fi vrea s\u0103 ajung\u0103 la 200 \u00een urm\u0103torii ani. Programul a fost g\u00e2ndit ca s\u0103 faciliteze accesul fermierilor \u00een magazinele retailerului, pe de o parte, dar \u015fi […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510],"tags":[470,16431,16994,297,8320,94],"class_list":["post-195712","post","type-post","status-publish","format-standard","hentry","category-actualitate","tag-cumparare","tag-fructe","tag-legume","tag-producator","tag-profi","tag-program"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/195712","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=195712"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/195712\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=195712"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=195712"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=195712"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}