{"id":195678,"date":"2021-07-14T11:08:41","date_gmt":"2021-07-14T11:08:41","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=195678"},"modified":"2021-07-14T11:08:41","modified_gmt":"2021-07-14T11:08:41","slug":"diana-baicu-oamenii-ne-spun-de-ce-au-nevoie-in-materie-de-infrumusetare-si-noi-facem-apoi-totul-pentru-a-le-oferi-ceea-ce-cauta","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=195678","title":{"rendered":"Diana Baicu: Oamenii ne spun de ce au nevoie \u00een materie de \u00eenfrumuse\u0163are \u015fi noi facem apoi totul pentru a le oferi ceea ce caut\u0103"},"content":{"rendered":"
\n

\nGeneral Manager<\/strong> \u2022<\/span><\/span> TOP LINE EUROPA<\/strong><\/p>\n

\n<\/div>\n

\nCifr<\/strong>\u0103<\/strong> de afaceri (2020): 14,6 mil. euro \u2022 <\/span><\/span><\/strong>EBITDA (2020): 1,2 mil. euro \u2022 <\/span><\/span><\/strong>Num<\/strong>\u0103<\/strong>r de angaja<\/strong>\u0163<\/strong>i: 195<\/strong><\/p>\n

\n

\n <\/p>\n

\n\u0097   Cea mai important<\/strong>\u0103<\/strong> lec<\/strong>\u0163<\/strong>ie pe care am <\/strong>\u00ee<\/strong>nv<\/strong>\u0103\u0163<\/strong>at-o <\/strong>\u00ee<\/strong>n pandemie: <\/strong><\/p>\n

\nAm \u00eenv\u0103\u0163at \u00een pandemie c\u0103 dac\u0103 e\u015fti bine tu cu tine po\u0163i face absolut orice pe plan personal \u015fi profesional \u015fi pentru comunitate. C\u0103 este mai important dec\u00e2t oric\u00e2nd s\u0103 investe\u015fti \u00een s\u0103n\u0103tate \u015fi s\u0103 \u00ee\u0163i plac\u0103 ceea ce vezi \u00een oglind\u0103. Businessurile trebuie s\u0103 se g\u00e2ndeasc\u0103 de acum \u00eenainte mai mult ca niciodat\u0103 la oameni \u015fi s\u0103 \u00eei pun\u0103 pe prim-plan.<\/p>\n

\n\u0097   Cea mai important<\/strong>\u0103<\/strong> decizie pe care am luat-o <\/strong>\u00ee<\/strong>n ultimul an: <\/strong><\/p>\n

\nCea mai important\u0103 decizie a fost de a accelera procesul de extindere a businessului \u015fi digitalizare a acestuia. Nu am \u00eenghe\u0163at investi\u0163iile \u00een perioada pandemiei, ci ne-am \u0163inut de planul de lans\u0103ri, am investit \u00een optimiz\u0103ri logistice \u015fi digitalizare \u015fi ne-am consolidat activitatea comercial\u0103. Am continuat s\u0103 ne extindem chiar dac\u0103 nu a fost deloc simplu \u00een special \u00een perioada de lockdown.<\/p>\n

\n\u0097   Cum mi-am men<\/strong>\u0163<\/strong>inut colegii motiva<\/strong>\u0163<\/strong>i <\/strong>\u00ee<\/strong>n ultimul an: <\/strong><\/p>\n

\nAm investit mai mult ca niciodat\u0103 \u00een educa\u0163ia echipei noastre. Am organizat o serie de seminarii cu teme foarte actuale care s-au desf\u0103\u015furat pe parcursul anului trecut \u015fi care continu\u0103 \u015fi \u00een acest an \u015fi care ne ajut\u0103 s\u0103 ne dezvolt\u0103m abilit\u0103\u0163ile \u015fi s\u0103 dob\u00e2ndim altele noi. Am men\u0163inut planul de lans\u0103ri ini\u0163ial chiar dac\u0103 ne-am mutat online, \u00een special \u00een perioada de lockdown, apoi am f\u0103cut un mix \u00eentre online \u015fi offline respect\u00e2nd cu stricte\u0163e m\u0103surile de siguran\u0163\u0103 \u015fi distan\u0163are. Am finalizat platforma proprie de e-learning \u015fi am ad\u0103ugat informa\u0163ii u\u015for de accesat \u015fi folosit. Am f\u0103cut tot posibilul ca transparen\u0163a, enlightmentul, distrac\u0163ia \u015fi spiritul de echip\u0103 s\u0103 r\u0103m\u00e2n\u0103 p\u0103r\u0163i importante din toate activit\u0103\u0163ile noastre.<\/p>\n

\n\u0097   Work from home sau de la birou?<\/strong><\/p>\n

\nDe la birou pentru c\u0103 m\u0103 simt mai aproape de oameni. Am la dispozi\u0163ie toate produsele \u015fi tehnologiile \u015fi pot interac\u0163iona cu consumatorii care ne viziteaz\u0103 magazinul sau showroomul \u015fi cu colegii mei care vin pe r\u00e2nd la birou.<\/p>\n

\n\u0097   Locul din care \u00eemi iau energia necesar<\/strong>\u0103<\/strong> dep<\/strong>\u0103\u015f<\/strong>irii unei crize: <\/strong><\/p>\n

\nSunt dou\u0103 locuri de fapt \u2012 Silhouette, clinic\u0103 de proaging \u015fi remodelare corporal\u0103, unde cu ajutorul tratamentelor care folosesc ultimele tehnologii m\u0103 men\u0163in \u00een form\u0103, precum \u015fi studioul de yoga care s-a mutat online \u00een ultimul an. Pentru mine este foarte important s\u0103 fiu \u00eentr-o form\u0103 fizic\u0103 bun\u0103 ca s\u0103 pot face fa\u0163\u0103 provoc\u0103rilor zilnice. Practic yoga zilnic \u015fi asta m\u0103 ajut\u0103 s\u0103 r\u0103m\u00e2n flexibil\u0103 din toate punctele de vedere \u015fi s\u0103 m\u0103 concentrez pe ceea ce consider c\u0103 este de extrem\u0103 importan\u0163\u0103 \u00een momentul de fa\u0163\u0103.<\/p>\n

\n\u0097   Persoana care m-a inspirat cel mai mult \u00een aceast<\/strong>\u0103<\/strong> perioad<\/strong>\u0103<\/strong>:<\/p>\n

\nNu este vorba despre o persoan\u0103, ci despre mai multe. Inspira\u0163ia \u015fi informa\u0163ia vin \u00eentotdeauna de la consumatorii de beauty. Observ ce caut\u0103, ce \u00ee\u015fi doresc, ce \u00eei face s\u0103 se simt\u0103 bine, cum folosesc \u015fi integreaz\u0103 produsele \u015fi tehnologiile de \u00eenfrumuse\u0163are \u00een via\u0163a lor zilnic\u0103. \u00cenv\u0103\u0163 \u015fi m\u0103 inspir a\u015fez\u00e2ndu-m\u0103 pe alte locuri, interac\u0163ion\u00e2nd cu oamenii din afara industriei ceea ce \u00eemi ofer\u0103 mereu o perspectiv\u0103 fresh \u015fi nou\u0103. Oamenii ne spun de ce au nevoie \u00een materie de \u00eenfrumuse\u0163are \u015fi noi facem apoi totul pentru a le oferi ceea ce caut\u0103.<\/p>\n

\n\u0097   Putere vs. feminitate: <\/strong><\/p>\n

\nNu cred c\u0103 se exclud, ci dimpotriv\u0103, \u00een special \u00een industria de beauty, \u00een care activ\u0103m noi, feminitatea \u015fi puterea se poten\u0163eaz\u0103 \u015fi armonizeaz\u0103. O femeie puternic\u0103 va \u015fti \u00eentotdeauna s\u0103 \u00ee\u015fi pun\u0103 \u00een valoare feminitatea.<\/p>\n","protected":false},"excerpt":{"rendered":"

General Manager \u2022 TOP LINE EUROPA Cifr\u0103 de afaceri (2020): 14,6 mil. euro \u2022 EBITDA (2020): 1,2 mil. euro \u2022 Num\u0103r de angaja\u0163i: 195   \u0097   Cea mai important\u0103 lec\u0163ie pe care am \u00eenv\u0103\u0163at-o \u00een pandemie: Am \u00eenv\u0103\u0163at \u00een pandemie c\u0103 dac\u0103 e\u015fti bine tu cu tine po\u0163i face absolut orice pe plan personal \u015fi […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510,7211,3850],"tags":[27301,48921,49243],"class_list":["post-195678","post","type-post","status-publish","format-standard","hentry","category-actualitate","category-comert","category-lideri","tag-100-cele-mai-puternice-femei-din-business","tag-diana-baicu","tag-top-line-europa"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/195678","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=195678"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/195678\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=195678"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=195678"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=195678"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}