{"id":195652,"date":"2021-07-13T12:50:26","date_gmt":"2021-07-13T12:50:26","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=195652"},"modified":"2021-07-13T12:50:26","modified_gmt":"2021-07-13T12:50:26","slug":"monica-eftimie-cred-ca-cea-mai-importanta-lectie-invatata-in-decursul-ultimului-an-este-ca-trebuie-sa-ne-pregatim-dar-cel-mai-important-sa-reusim-sa-ne-adaptam-ca-oameni-ca-profesionisti-ca-brand","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=195652","title":{"rendered":"Monica Eftimie: Cred c\u0103 cea mai important\u0103 lec\u0163ie \u00eenv\u0103\u0163at\u0103 \u00een decursul ultimului an este c\u0103 trebuie s\u0103 ne preg\u0103tim, dar cel mai important, s\u0103 reu\u015fim s\u0103 ne adapt\u0103m ca oameni, ca profesioni\u015fti, ca branduri, organiza\u0163ii sau \u0163\u0103ri"},"content":{"rendered":"
\n

\nChief Marketing Officer \u2022 <\/strong><\/span><\/span><\/strong>Sphera Franchise Group<\/strong><\/p>\n

\n<\/div>\n

\nCifr<\/strong>\u0103<\/strong> de afaceri (2019, consolidat<\/strong>\u0103<\/strong>): 954 mil. lei \u2022<\/strong><\/span><\/span><\/strong><\/strong> Profit (2019, consolidat): 55 mil. lei \u2022 <\/strong><\/span><\/span><\/strong>Num<\/strong>\u0103<\/strong>r de angaja<\/strong>\u0163<\/strong>i (la 31 decembrie 2019): 5.355<\/strong><\/p>\n

\n

\n <\/p>\n

\n\u0097   Cea mai important<\/strong>\u0103<\/strong> lec<\/strong>\u0163<\/strong>ie pe care am <\/strong>\u00ee<\/strong>nv<\/strong>\u0103\u0163<\/strong>at-o <\/strong>\u00ee<\/strong>n pandemie:<\/strong><\/p>\n

\n\u201eSchimbarea este invitabil\u0103\u201d \u2013 cred c\u0103 ne putem pune cu to\u0163ii de acord asupra acestui fapt, mai ales \u00een lumina evenimentelor recente. A\u015f ad\u0103uga \u015fi rapiditatea incredibil\u0103 cu care se pot modifica lucrurile \u00een jurul nostru, f\u0103r\u0103 niciun fel de avertisment. (\u2026) Prin urmare, cred c\u0103 cea mai important\u0103 lec\u0163ie \u00eenv\u0103\u0163at\u0103 \u00een decursul ultimului an este c\u0103 trebuie s\u0103 ne preg\u0103tim, dar cel mai important, s\u0103 reu\u015fim s\u0103 ne adapt\u0103m ca oameni, ca profesioni\u015fti, ca branduri, organiza\u0163ii sau \u0163\u0103ri.<\/p>\n

\n\u0097   Cea mai important<\/strong>\u0103<\/strong> decizie pe care am luat-o <\/strong>\u00ee<\/strong>n ultimul an:<\/strong><\/p>\n

\nLa nivel profesional, vorbim despre schimbarea fundamental\u0103 a modurilor \u00een care interac\u0163ion\u0103m cu consumatorii \u015fi a pozi\u0163ion\u0103rii \u015fi promov\u0103rii ca branduri, pentru a adresa transform\u0103rile radicale care au ap\u0103rut \u00een vie\u0163ile noastre pe fondul pandemiei. Prin urmare, aproape toate deciziile devin importante \u015fi de impact.<\/p>\n

\n\u0097   Cum mi-am men<\/strong>\u0163<\/strong>inut colegii motiva<\/strong>\u0163<\/strong>i <\/strong>\u00ee<\/strong>n ultimul an: <\/strong><\/p>\n

\n\u00cen aceast\u0103 perioad\u0103, am comunicat mai mult, zilnic, pe teme c\u00e2t mai variate. Fiind lipsi\u0163i de avantajele care provin din discu\u0163iile ocazionale de la birou \u015fi din apropierea fizic\u0103, comunic constant \u015fi, uneori, recunosc, chiar excesiv cu colegii mei, at\u00e2t la nivel individual, c\u00e2t \u015fi \u00een cadrul echipelor. (\u2026) Iar aceast\u0103 comunicare a venit pe fondul provoc\u0103rilor care deriv\u0103 dintr-o situa\u0163ie general\u0103, cu un precedent inexistent.<\/p>\n

\n\u0097   Work from home sau de la birou?<\/strong><\/p>\n

\nPentru a continua s\u0103 progres\u0103m \u00een acela\u015fi mod, cu at\u00e2t mai mult \u00een contextul plin de provoc\u0103ri pe care \u00eel travers\u0103m, avem nevoie \u015fi de o inteligen\u0163\u0103 emo\u0163ional\u0103 ridicat\u0103, at\u00e2t ca indivizi, c\u00e2t \u015fi ca echipe. Iar o inteligen\u0163\u0103 emo\u0163ional\u0103 colectiv\u0103 poate atinge apogeul doar \u00een urma interac\u0163iunii directe. A\u015fadar, \u00een majoritatea timpului lucr\u0103m de acas\u0103, pentru a ne asigura c\u0103 toat\u0103 lumea este \u00een siguran\u0163\u0103, \u00eens\u0103 interac\u0163ion\u0103m \u015fi fizic, atunci c\u00e2nd avem ocazia, totul desf\u0103\u015fur\u00e2ndu-se \u00een cele mai sigure condi\u0163ii.<\/p>\n

\n\u0097   Locul din care \u00eemi iau energia necesar<\/strong>\u0103<\/strong> dep<\/strong>\u0103\u015f<\/strong>irii unei crize: <\/strong><\/p>\n

\nFamilia, f\u0103r\u0103 doar \u015fi poate!<\/p>\n

\n\u0097   Persoana care m-a inspirat cel mai mult \u00een aceast<\/strong>\u0103<\/strong> perioad<\/strong>\u0103<\/strong>:<\/p>\n

\nFostul pre\u015fedinte al SUA, Barack Obama. \u00cen 2008, a \u00abmo\u015ftenit\u00bb o lume marcat\u0103 de o criz\u0103 economic\u0103 ce a afectat profund vie\u0163ile a sute de milioane de oameni. Al\u0103turi de echipa sa, a reu\u015fit s\u0103 fac\u0103 din remedierea situa\u0163iei, implicit redresarea economic\u0103, un scop suprem. Raport\u00e2ndu-ne la o scar\u0103 mult mai mic\u0103, ne-am propus s\u0103 facem acela\u015fi lucru la \u00eenceputul pandemiei \u2013 a fost nevoie s\u0103 ne adapt\u0103m pe parcurs \u015fi s\u0103 compens\u0103m avariile economice ale companiei. Dincolo de realiz\u0103rile sale profesionale, empatia \u015fi capacitatea sa de a conduce cu inima reprezint\u0103 o real\u0103 inspira\u0163ie.<\/p>\n

\n\u0097   Putere vs. feminitate:<\/strong><\/p>\n

\nSmarts, heart and courage \u2013 aceasta este, \u00een opinia mea, combina\u0163ia de care ai nevoie pentru a conduce \u015fi a reu\u015fi, at\u00e2t la nivel individual, c\u00e2t \u015fi \u00een cadrul unei echipe.<\/p>\n","protected":false},"excerpt":{"rendered":"

Chief Marketing Officer \u2022 Sphera Franchise Group Cifr\u0103 de afaceri (2019, consolidat\u0103): 954 mil. lei \u2022 Profit (2019, consolidat): 55 mil. lei \u2022 Num\u0103r de angaja\u0163i (la 31 decembrie 2019): 5.355   \u0097   Cea mai important\u0103 lec\u0163ie pe care am \u00eenv\u0103\u0163at-o \u00een pandemie: \u201eSchimbarea este invitabil\u0103\u201d \u2013 cred c\u0103 ne putem pune cu to\u0163ii de […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510,7211,3850],"tags":[27301,49234,49235],"class_list":["post-195652","post","type-post","status-publish","format-standard","hentry","category-actualitate","category-comert","category-lideri","tag-100-cele-mai-puternice-femei-din-business","tag-monica-eftimie","tag-sphera-franchise-group"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/195652","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=195652"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/195652\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=195652"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=195652"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=195652"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}