{"id":195483,"date":"2021-07-06T15:15:00","date_gmt":"2021-07-06T15:15:00","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=195483"},"modified":"2021-07-06T15:15:00","modified_gmt":"2021-07-06T15:15:00","slug":"un-nou-brand-romanesc-este-readus-la-viata-cum-arata-frigiderele-fram-si-cine-este-antreprenorul-surpriza-din-spatele-relansarii-acestora","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=195483","title":{"rendered":"Un nou brand rom\u00e2nesc este readus la via\u0163\u0103. Cum arat\u0103 frigiderele FRAM \u015fi cine este antreprenorul-surpriz\u0103 din spatele relans\u0103rii acestora"},"content":{"rendered":"<p>\nPrimul frigider rom\u00e2nesc, FRAM, revine pe piat\u0103. Acesta va fi relansat de compania Network One Distribution (NOD) \u015fi este elementul \u00een jurul c\u0103ruia se construie\u015fte o nou\u0103 linie de produse electrocasnice, potrivit unui comunicat de pres\u0103 trimis de reprezentan\u0163ii companiei. Planurile pe termen mediu pentru noul FRAM includ ob\u0163inerea unei cote de pia\u0163\u0103 de 10%.<\/p>\n<p>\nPotrivit comunicatului de pres\u0103, sub umbrela FRAM vor fi lansate anul acesta peste 30 de produse, electrocasnice mari (frigidere, ma\u015fini de sp\u0103lat rufe, ma\u015fini de sp\u0103lat vase, hote, aragazuri) \u015fi mici (espressoare, cafetiere, friteuze, fierb\u0103toare, pr\u0103jitoare de p\u00e2ine, toc\u0103toare), integrate \u00een 4 game diferite \u015fi declin\u0103rile lor (retro, clasic, color si modern) sub sloganul \u201cDin trecut, \u00een prezent\u201d.&nbsp;<\/p>\n<p>\n<img decoding=\"async\" alt=\"\" src=\"http:\/\/storage0.dms.mpinteractiv.ro\/media\/401\/341\/5531\/20175320\/3\/frigider-fram.jpg?height=620&#038;width=620\" style=\"width: 620px; height: 620px;\" \/><\/p>\n<p>\nNoua linie se adreseaz\u0103 deopotriv\u0103 genera\u0163iilor nostalgice, millenialilor deschi\u015fi s\u0103 redescopere simbolurile vremurilor de atunci, c\u00e2t \u015fi genera\u0163iei Z, dornic\u0103 s\u0103 se raporteze deopotriv\u0103 la r\u0103d\u0103cini \u015fi la aspira\u0163ii contemporane.<\/p>\n<p>\nNetwork One Distribution este o companie cu ac\u0163ionariat 100% rom\u00e2nesc \u015fi afaceri de peste 360 milioane euro \u00een 2020,&nbsp;&nbsp;este cel mai mare distribuitor de tehnologie din Rom\u00e2nia, cu o experien\u0163\u0103 de 19 ani pe pia\u0163a de distribu\u0163ie, o echip\u0103 format\u0103 din peste 450 de angaja\u0163i, o re\u0163ea na\u0163ional\u0103 de parteneri specializa\u0163i \u015fi peste 130 de branduri \u00een portofoliu. Compania este controlat\u0103 de antreprenorul rom\u00e2n Iulian Stanciu.&nbsp;<\/p>\n<p>\n<img decoding=\"async\" alt=\"\" src=\"http:\/\/storage0.dms.mpinteractiv.ro\/media\/401\/341\/5531\/20175320\/4\/fc-vrr340bdf-8.jpg?height=620&#038;width=620\" style=\"width: 620px; height: 620px;\" \/><\/p>\n<p>\nNOD contribuie la revitalizarea brandurilor rom\u00e2ne\u015fti consacrate, complet\u00e2nd portofoliul cu noua linie de electrocasnice FRAM, pe l\u00e2ng\u0103 Diamant \u015fi Pegas, \u015fi pariaz\u0103 \u015fi pe crearea \u015fi dezvoltarea de noi branduri rom\u00e2ne\u015fti, av\u00e2nd \u00een portofoliul s\u0103u branduri proprii \u2013 Heinner \u2013 linii de electrocasnice, g\u0103tire, servire, confortul casei \u015fi gr\u0103din\u0103 care acoper\u0103 nevoile ce \u0163in de universul casei; Horizon \u2013 LCD TV &#038; sisteme de home entertainment; Serioux \u2013 periferice pentru o experient\u0103 simpl\u0103 \u015fi interesant\u0103 \u00een lumea digital\u0103; U-Grow \u2013 gam\u0103 de produse pentru universul bebelu\u015fului.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Primul frigider rom\u00e2nesc, FRAM, revine pe piat\u0103. Acesta va fi relansat de compania Network One Distribution (NOD) \u015fi este elementul \u00een jurul c\u0103ruia se construie\u015fte o nou\u0103 linie de produse electrocasnice, potrivit unui comunicat de pres\u0103 trimis de reprezentan\u0163ii companiei. Planurile pe termen mediu pentru noul FRAM includ ob\u0163inerea unei cote de pia\u0163\u0103 de 10%. [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510],"tags":[255,7179,7386,10405,6299,231],"class_list":["post-195483","post","type-post","status-publish","format-standard","hentry","category-actualitate","tag-antreprenori","tag-brand","tag-branduri","tag-relansare","tag-surpriza","tag-viata"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/195483","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=195483"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/195483\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=195483"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=195483"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=195483"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}