\nChipita Rom\u00e2nia, principalul juc\u0103tor de pe pia\u0163a croissantelor din Rom\u00e2nia, a raportat pentru 2020 o cifr\u0103 de afaceri de peste 500,6 mil. lei (103,9 mil. euro), aproape de nivelul atins \u00een 2019, c\u00e2nd compania a realizat afaceri totale de peste 500,9 mil. lei (105,7 mil. euro), conform datelor de la Ministerul de Finan\u0163e.<\/p>\n
\nCompania a avut anul trecut un pofit net de peste 46,5 mil. lei (9,7 mil. euro), \u00een sc\u0103dere cu 6% fa\u0163\u0103 de anul anterior, c\u00e2nd Chipita Rom\u00e2nia a realizat un c\u00e2\u015ftig net de peste 49,5 mil. lei (10,5 mil. euro), potrivit datelor publice. Compania a ajuns anul trecut la un num\u0103r mediu de 1.028 de angaja\u0163i, cu 62 de oameni mai mul\u0163i dec\u00e2t \u00een anul precedent.<\/p>\n
\nPortofoliul Chipita Rom\u00e2nia include at\u00e2t crois\u00adsante, c\u00e2t \u015fi alte produse, precum bis\u00adcui\u0163i, rondele de p\u00e2ine pr\u0103jit\u0103 sau coapt\u0103 (Bake Rolls \u015fi Pizzeti), dar \u015fi brandul Fineti. Grupul grec Chipita a intrat pe pia\u00ad\u0163a local\u0103 \u00een 1998 \u015fi produce \u00een prezent crois\u00adsante, minipr\u0103jituri, bake rolls \u015fi creme de cacao cu alune \u00een fabrica din Clinceni, potrivit informa\u00ad\u0163iilor ap\u0103rute anterior pe site-ul companiei. <\/p>\n
\nProdusele sunt distribuite at\u00e2t la nivel na\u0163ional, c\u00e2t \u015fi la export \u00een 56 de \u0163\u0103ri, precum Marea Britanie, Fran\u0163a, Portugalia, Grecia, Polonia, Bulgaria, Ungaria, Germania, Canada sau Spania, conform ultimelor date. Compania este una dintre cele mai mari 20 de firme pro\u00addu\u00adc\u0103\u00adtoare din sectorul alimentar, o pia\u0163\u0103 de 10 mi\u00adliarde de euro. Principalii competitori ai Chipita pe pia\u0163a dulciurilor din Rom\u00e2nia sunt multi\u00adna\u0163ionalele Mondelez, compania care produce Milka \u015fi Poiana, elve\u0163ienii de la Nestl\u00e9 \u015fi Ferrero cu brandul Nu\u00adtella, dar \u015fi grupul Alka. Prezen\u0163a gru\u00adpului grec \u00een Rom\u00e2nia a fost mar\u00adca\u00adt\u0103 \u015fi de o tranzac\u0163ie, Chipita Rom\u00e2nia \u015fi Cream Line (Fineti) fuzion\u00e2nd \u00een 2012 prin absorb\u0163ia celei din urm\u0103. Gru\u00adpul de\u0163ine \u00een total opt unit\u0103\u0163i pro\u00adprii de produc\u0163ie, \u00een Grecia (2), Bulga\u00adria, Polonia, Rom\u00e2nia, Rusia, Turcia \u015fi Slovacia, dar \u015fi alte \u015fase fabrici \u00een joint venture.<\/p>\n
\nlauren\u0163iu.cotu@zf.ro<\/p>\n
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Chipita Rom\u00e2nia, principalul juc\u0103tor de pe pia\u0163a croissantelor din Rom\u00e2nia, a raportat pentru 2020 o cifr\u0103 de afaceri de peste 500,6 mil. lei (103,9 mil. euro), aproape de nivelul atins \u00een 2019, c\u00e2nd compania a realizat afaceri totale de peste 500,9 mil. lei (105,7 mil. euro), conform datelor de la Ministerul de Finan\u0163e. <\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510],"tags":[49128,388,18201,297,8327],"class_list":["post-195261","post","type-post","status-publish","format-standard","hentry","category-actualitate","tag-chipita-romania","tag-cifra-de-afaceri","tag-mentinere","tag-producator","tag-scadere"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/195261","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=195261"}],"version-history":[{"count":1,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/195261\/revisions"}],"predecessor-version":[{"id":195278,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/195261\/revisions\/195278"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=195261"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=195261"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=195261"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}