{"id":195180,"date":"2021-06-24T14:52:30","date_gmt":"2021-06-24T14:52:30","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=195180"},"modified":"2021-06-24T14:52:30","modified_gmt":"2021-06-24T14:52:30","slug":"noua-solutie-a-furnizorilor-de-echipament-sportiv-dupa-ce-pandemia-de-covid-19-a-creat-foarte-multe-probleme-acestui-segment","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=195180","title":{"rendered":"Noua solu\u0163ie a furnizorilor de echipament sportiv, dup\u0103 ce pandemia de COVID-19 a creat foarte multe probleme acestui segment"},"content":{"rendered":"<p>\n<strong>Cu o istorie de zece ani, Wellness Solutions, singura companie de distribu\u0163ie de echipamente de fitness din Rom\u00e2nia, care ofer\u0103 un serviciu integrat de service \u015fi consultan\u0163\u0103 after-sales, se a\u015fteapt\u0103 la cre\u015fteri de 20% \u00een al doilea an al pandemiei \u015fi \u00ee\u015fi propune s\u0103 acopere toat\u0103 \u0163ara prin re\u0163eaua sa de distribuitori.<\/strong><\/p>\n<p>\nPrimul job al Taniei Papagiannopoulou, CEO al distribuitorului de echipamente de fitness pentru acas\u0103 Wellness Studios, a fost la Jocurile Olimpice de la Atena ca manager al Satului Olimpic, unitatea de cazare construit\u0103 de organizatori pentru concuren\u0163i, unde a de\u0163inut func\u0163ia \u00eentre 2002 \u015fi 2004.<\/p>\n<p>\nDoi ani mai t\u00e2rziu s-a mutat \u00een Rom\u00e2nia \u015fi, fiind pasionat\u0103 de fitness \u015fi sport \u00eenc\u0103 din \u015fcoal\u0103, s-a al\u0103turat echipei Elmec, un importator \u015fi distribuitor de echipamente sportive, \u00eembr\u0103c\u0103minte \u015fi \u00eenc\u0103l\u0163\u0103minte, de\u0163in\u00e2nd pozi\u0163ia de business development manager. Odat\u0103 ajuns\u0103 aici, a \u00eencercat s\u0103 g\u0103seasc\u0103 aparate de fitness pentru acas\u0103 sau s\u0103li cu echipamente profesionale, identific\u00e2nd \u00een scurt timp oportunitatea de business pe care i-a \u00eenm\u00e2nat-o pia\u0163a.<\/p>\n<p>\n\u201e\u00cen ultimii 10 ani, compania a fost distribuitorul exclusiv al m\u0103rcilor de fitness Kettler, SKLZ \u015fi Bodytone \u00een Rom\u00e2nia \u015fi am deschis primul showroom Kettler din Europa, \u00een Bucure\u015fti. De atunci, portofoliul nostru este \u00een permanen\u0163\u0103 actualizat \u015fi \u00eembog\u0103\u0163it cu branduri noi de renume mondial, precum Schwinn, Bowflex, Toorx, Everfit, BH Fitness \u015fi multe altele.De asemenea, \u00eempreun\u0103 cu echipa noastr\u0103 de agen\u0163i de v\u00e2nz\u0103ri, am identificat noi nevoi pe pia\u0163\u0103 \u015fi am creat propriul nostru brand de fitness TECHFIT, distribuit \u00een toat\u0103 Europa\u201d, spune Tania Papagiannopoulou.<\/p>\n<p>\n<img decoding=\"async\" alt=\"\" src=\"http:\/\/storage0.dms.mpinteractiv.ro\/media\/401\/341\/5853\/20145392\/4\/tania-papagiannopoulou-01.jpg?height=930&#038;width=620\" style=\"width: 620px; height: 930px; margin-top: 10px; margin-bottom: 10px;\" \/><\/p>\n<p>\nDeloc surprinz\u0103tor, Wellness Solutions a reu\u015fit s\u0103 \u00eenregistreze o cre\u015ftere semnificativ\u0103 a cifrei de afaceri, plus 30% p\u00e2n\u0103 la 5 milioane de euro \u00een 2020. Acum, lu\u00e2nd \u00een calcul cre\u015fterea cererii de echipamente de fitness pentru uz caznic \u015fi redeschiderea s\u0103lilor de sport, firma estimeaz\u0103 c\u0103 v\u00e2nz\u0103rile vor cre\u015fte anul acesta cu 20%, concentr\u00e2ndu-\u015fi \u00een egal\u0103 m\u0103sur\u0103 aten\u0163ia pe solu\u0163ii pentru antrenamente de acas\u0103 \u015fi pentru segmentul corporativ.<\/p>\n<p>\nDe asemenea, 2021 va continua dezvoltarea brandului TECHFIT \u015fi a portofoliului de produse pentru care compania are acoperire european\u0103. \u00centre timp, Wellness inten\u0163ioneaz\u0103 s\u0103 \u00ee\u015fi extind\u0103 gama de servicii \u015fi s\u0103 ofere solu\u0163ii pentru spa\u0163ii de agrement \u015fi activit\u0103\u0163i \u00een aer liber, portofoliul urm\u00e2nd s\u0103 includ\u0103 echipamente de camping, trotinete, mese de tenis \u015f.a.m.d.<\/p>\n<p>\n\u201eDe-a lungul timpului, provocarea constant\u0103 a fost cre\u015fterea echipei cu oameni cu experien\u0163\u0103 \u00een industrie. Punem un mare accent pe serviciul integrat de service \u015fi consultan\u0163\u0103 after-sales pentru clien\u0163i \u015fi de aceea am investit constant \u00een preg\u0103tirea \u015fi cre\u015fterea echipei. De asemenea, o alt\u0103 provocare a fost s\u0103 acoperim toat\u0103 \u0163ara prin re\u0163eaua noastr\u0103 de distribu\u0163ie \u015fi cu sprijinul colaboratorilor\u201d, sus\u0163ine Tania Papagiannopoulou.<\/p>\n<p>\nPerioadele de lockdown au crescut considerabil interesul oamenilor \u00een ceea ce prive\u015fte practicarea sportului de acas\u0103, tot mai mul\u0163i dintre ei devenind con\u015ftien\u0163i de importan\u0163a unui stil de via\u0163\u0103 s\u0103n\u0103tos. Odat\u0103 \u00eenchise s\u0103lile de fitness, oamenii au fost nevoi\u0163i s\u0103 \u00ee\u015fi schimbe comportamentul \u015fi s\u0103 ia \u00een considerare avantajele pe care le ofer\u0103 sportul practicat la domiciliu.<\/p>\n<p>\n<img decoding=\"async\" alt=\"\" src=\"http:\/\/storage0.dms.mpinteractiv.ro\/media\/401\/341\/5853\/20145392\/2\/copy-of-gettyimages-182248431-icadd-3.jpg?height=266&#038;width=620\" style=\"width: 620px; height: 266px;\" \/><\/p>\n<p>\nA\u015fadar, cererea de echipamente de fitness pentru acas\u0103, cum ar fi bicicletele, cross trainers \u015fi benzile de alergat, a fost de peste dou\u0103 ori mai mare prin compara\u0163ie cu 2019. Pe de alt\u0103 parte, spune CEO-ul Wellness Solutions, furnizarea de echipamente pentru uz comercial este \u00eenc\u0103 afectat\u0103 de pandemie, \u00eens\u0103 dorin\u0163a de socializare a \u00eenceput deja s\u0103 \u00ee\u015fi spun\u0103 cuv\u00e2ntul, oamenii \u00eentorc\u00e2ndu-se treptat la vechea rutin\u0103 din s\u0103lile de sport.<\/p>\n<p>\n\u201eM\u0103 a\u015ftept ca tot mai mul\u0163i oameni s\u0103 aleag\u0103 un model hibrid \u00eentre a merge la sal\u0103 \u015fi a lucra acas\u0103 cu propriile echipamente de fitness. De asemenea, cred c\u0103 oamenii \u00eencearc\u0103 s\u0103 evite s\u0103lile de fitness aglomerate, astfel \u00eenc\u00e2t vor ap\u0103rea tot mai multe s\u0103li de tip boutique, \u00een care avantajul este c\u0103 pot practica sport cu un instructor, pe aparate profesionale, variate. Cred c\u0103 mul\u0163i clien\u0163i care obi\u015fnuiau s\u0103 mearg\u0103 la s\u0103li mari se vor orienta c\u0103tre s\u0103li mai mici \u00een care vor merge de mai pu\u0163ine ori, dar vor beneficia de intimitate, siguran\u0163\u0103 \u015fi ghidajul unui specialist.\u201d<\/p>\n<p>\nCu o echip\u0103 compus\u0103 din doar 17 angaja\u0163i, Wellness Solutions a reu\u015fit s\u0103 abordeze cu succes \u015fi segmentul corporate, fiind de peste \u015fase ani distribuitorul oficial al brandului Bodytone, fapt ce a ajutat compania s\u0103 \u00ee\u015fi dezvolte o re\u0163ea puternic\u0103 de agen\u0163i care acoper\u0103 toat\u0103 \u0163ara, \u00eembog\u0103\u0163indu-\u015fi astfel experien\u0163a \u00een domeniu.<\/p>\n<p>\n\u00cen prezent, portofoliul societ\u0103\u0163ii include sute de clien\u0163i din domenii precum HoReCa, ambasade, s\u0103li de sport \u015fi alte companii \u00eentruc\u00e2t, dup\u0103 cum spune Tania Papagiannopoulou, segmentul coportativ reprezint\u0103 o oportunitate extraordinar\u0103 de business a c\u0103ror investi\u0163ii vor continua s\u0103 creasc\u0103. \u00cen acest sens, brandul nou creat, Techfit, acoper\u0103 o gam\u0103 larg\u0103 de produse: benzi de alergare, biciclete, aparate multifunc\u0163ionale, aparate pentru abdomene, v\u00e2slit \u015fi alte accesorii.<\/p>\n<p>\n\u201eDe-a lungul timpului am identificat ni\u015fa corect\u0103, am ascultat feedbackul clien\u0163ilor despre anumite echipamente \u015fi am \u00eencercat s\u0103 proiect\u0103m \u00eempreun\u0103 cu o echip\u0103 de speciali\u015fti aparatele cu cel mai optim raport calitate-pre\u0163. \u00cen plus, oferim un pachet complet de servicii de top: controlul calit\u0103\u0163ii \u015fi asisten\u0163\u0103 tehnic\u0103. Din linia de produc\u0163ie, mai multe echipe de service specializate lucreaz\u0103 zilnic pentru a livra produse de cea mai bun\u0103 calitate. Avem un departament dedicat de asisten\u0163\u0103 pentru clien\u0163i, \u00eempreun\u0103 cu o re\u0163ea complet\u0103 de agen\u0163i de service \u015fi curieri, al\u0103turi de care acoperim toat\u0103 \u0163ara, oferind solu\u0163ii de transport \u015fi asamblare\u201d, a declarat CEO-ul Wellness Solutions pentru BM.<\/p>\n<p>\n<img decoding=\"async\" alt=\"\" src=\"http:\/\/storage0.dms.mpinteractiv.ro\/media\/401\/341\/5853\/20145392\/3\/copy-of-t618-treadmill-3-4-back-alex-384.jpg?height=500&#038;width=620\" style=\"width: 620px; height: 500px;\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Cu o istorie de zece ani, Wellness Solutions, singura companie de distribu\u0163ie de echipamente de fitness din Rom\u00e2nia, care ofer\u0103 un serviciu integrat de service \u015fi consultan\u0163\u0103 after-sales, se a\u015fteapt\u0103 la cre\u015fteri de 20% \u00een al doilea an al pandemiei \u015fi \u00ee\u015fi propune s\u0103 acopere toat\u0103 \u0163ara prin re\u0163eaua sa de distribuitori. Primul job al [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510,7211,512],"tags":[49087,49088,49086],"class_list":["post-195180","post","type-post","status-publish","format-standard","hentry","category-actualitate","category-comert","category-revista-bm","tag-echipamente-de-fitness","tag-tania-papagiannopoulou","tag-wellness-solutions"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/195180","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=195180"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/195180\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=195180"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=195180"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=195180"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}