\nViitorul retalului este pus sub semnul \u00eentreb\u0103rii dup\u0103 o perioad\u0103 de mai bine de un an \u00een care comer\u0163ul online a dominat vie\u0163ile oamenilor, \u00eens\u0103 gigantul de lux LVMH, proprietarul Louis Vuitton, nu are niciun dubiu cu privire la rolul crucial pe care \u00eel vor juca magazinele fizice \u00een continuare, potrivit CNBC.<\/p>\n
\n\u201eVedem viitorul ca fiind reprezentat de dou\u0103 lucruri: \u00een primul r\u00e2nd loca\u0163ii fizice, pentru c\u0103 experien\u0163a clientului din magazin nu poate fi repliat\u0103 \u00een online. P\u00e2n\u0103 acum nimeni nu a g\u0103sit formula miraculoas\u0103 care s\u0103 le permit\u0103 clien\u0163ilor s\u0103 se simt\u0103 la fel de bine \u00een mediul online. (\u2026) Al doilea element va fi reprezentat de con\u0163inutul online care trebuie s\u0103 \u00eembog\u0103\u0163easc\u0103 acest\u0103 experien\u0163\u0103\u201d, a declarat Jean Jacques Guiony, director financiar al LVMH.<\/p>\n
\nRestric\u0163iile aferente pandemiei i-au trimis pe cump\u0103r\u0103tori \u00een mediul online \u015fi a for\u0163at mul\u0163i retaileri tradi\u0163ionali s\u0103 \u00ee\u015fi dezvolte platforme online. Cu toate acestea, LVMH consider\u0103 c\u0103 oferta online este doar \u201ecomplementar\u0103 experien\u0163ei fizice\u201d.<\/p>\n
\nGuiony a subliniat c\u0103 mul\u0163i clien\u0163i care ajung \u00een magazin s-au uitat \u015fi pe platforma online anterior \u015fi ar fi putut cump\u0103ra direct de acolo produsele dorite.<\/p>\n
\n\u201ePrimesc multe informa\u0163ii, dar ajung \u00een magazin pentru c\u0103 experien\u0163a din magazin nu poate fi repliat\u0103 pe internet\u201d, a explicat el.<\/p>\n
\nGigantul LVMH a \u00eenregistrat o sc\u0103dere cu 17% a veniturilor \u00een 2020 fa\u0163\u0103 de 2019. Businessul a fost afectat at\u00e2t de m\u0103surile de lockdown, c\u00e2t \u015fi de interdic\u0163iile de c\u0103l\u0103torie. Printre brandurile grupului se num\u0103r\u0103 Moet & Chandon, Marc Jacobs, Christian Dior \u015fi Bvlgari.<\/p>\n
\nGrupul a \u00eencheiat anul trecut achizi\u0163ia brandului de bijuterii Tiffany\u0103s, \u00eentr-o tranzac\u0163ie de 15,8 miliarde de dolari.<\/p>\n","protected":false},"excerpt":{"rendered":"
Viitorul retalului este pus sub semnul \u00eentreb\u0103rii dup\u0103 o perioad\u0103 de mai bine de un an \u00een care comer\u0163ul online a dominat vie\u0163ile oamenilor, \u00eens\u0103 gigantul de lux LVMH, proprietarul Louis Vuitton, nu are niciun dubiu cu privire la rolul crucial pe care \u00eel vor juca magazinele fizice \u00een continuare, potrivit CNBC. \u201eVedem viitorul ca […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510],"tags":[240,30016,7975,4127,387,539,464],"class_list":["post-195124","post","type-post","status-publish","format-standard","hentry","category-actualitate","tag-comert","tag-gigant","tag-louis-vuitton","tag-lux","tag-magazine","tag-online","tag-viitor"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/195124","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=195124"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/195124\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=195124"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=195124"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=195124"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}