{"id":194949,"date":"2021-06-16T10:35:17","date_gmt":"2021-06-16T10:35:17","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=194949"},"modified":"2021-06-16T10:35:17","modified_gmt":"2021-06-16T10:35:17","slug":"ramona-jurubita-pandemia-mi-a-confirmat-ca-mediul-de-afaceri-este-unul-evolutionist-trebuie-sa-te-adaptezi-pentru-a-putea-sa-supravietuiesti-si-sa-te-dezvolti","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=194949","title":{"rendered":"Ramona Jurubi\u0163\u0103: Pandemia mi-a confirmat c\u0103 mediul de afaceri este unul evolu\u0163ionist: trebuie s\u0103 te adaptezi pentru a putea s\u0103 supravie\u0163uie\u015fti \u015fi s\u0103 te dezvol\u0163i"},"content":{"rendered":"
\n

\nCountry Managing Partner \u2022 <\/strong><\/span><\/span><\/strong>KPMG Romania<\/strong><\/p>\n

\n<\/div>\n

\nCifr<\/strong>\u0103<\/strong> de afaceri (la 30 septembrie 2019): 43,6 mil. euro \u2022 <\/strong><\/span><\/span><\/strong><\/strong>Num<\/strong>\u0103<\/strong>r de angaja<\/strong>\u0163<\/strong>i: 900<\/strong><\/p>\n

\n

\n <\/p>\n

\n\u0097   Cea mai important<\/strong>\u0103<\/strong> lec<\/strong>\u0163<\/strong>ie <\/strong>\u00ee<\/strong>nv<\/strong>\u0103\u0163<\/strong>at<\/strong>\u0103<\/strong> \u00ee<\/strong>n pandemie:<\/strong><\/p>\n

\nPandemia mi-a confirmat c\u0103 mediul de afaceri este unul evolu\u0163ionist: trebuie s\u0103 te adaptezi pentru a putea s\u0103 supravie\u0163uie\u015fti \u015fi s\u0103 te dezvol\u0163i. Flexibilitatea este prioritar\u0103 ingeniozit\u0103\u0163ii. Afacerile sunt micro-organisme: odat\u0103 ce cresc \u015fi se maturizeaz\u0103, ele pot contribui la formarea unor comunit\u0103\u0163i prospere \u015fi competitive, care au capacitatea de a modela realitatea imediat\u0103. De pe margine, oamenii privesc la economie \u015fi la mediul de afaceri ca la suprastructuri ale unui stat, c\u00e2nd de fapt, aceasta este baza. Pandemia ne-a relevat, ca oameni, c\u0103 suntem vulnerabili, ca antreprenori, c\u0103 f\u0103r\u0103 adaptabilitate suntem pierdu\u0163i, ca lideri, c\u0103 nimeni nu e preg\u0103tit pentru o mentalitate rezilient\u0103, dar c\u0103 f\u0103r\u0103 aceasta, nimic nu poate continua \u00een termeni de eficien\u0163\u0103. <\/p>\n

\n\u0097   Cea mai important<\/strong>\u0103<\/strong> decizie pe care am luat-o <\/strong>\u00ee<\/strong>n ultimul an:<\/strong><\/p>\n

\nUn lider ia zilnic decizii \u2013 orice \u00ee\u0163i asumi \u015fi orice alegi \u00ee\u015fi manifest\u0103 adev\u0103ratele implica\u0163ii \u00een timp. Prin urmare, cea mai important\u0103 decizie e s\u0103 nu privilegiez nicio decizie, ci s\u0103 le tratez cu egal\u0103 responsabilitate, mai ales \u00een timpuri ca acestea, \u00een care se schimb\u0103 nu doar practicile de business, ci \u015fi mentalit\u0103\u0163ile cultivate \u00een leadership.<\/p>\n

\n\u0097   Cum mi-am men<\/strong>\u0163<\/strong>inut colegii motiva<\/strong>\u0163<\/strong>i <\/strong>\u00ee<\/strong>n aceast<\/strong>\u0103<\/strong> perioad<\/strong>\u0103<\/strong>:<\/p>\n

\nAm investit \u00een educa\u0163ia noastr\u0103 \u00eempreun\u0103 \u015fi am g\u0103sit noi forme de a interac\u0163iona \u00een vederea evalu\u0103rii insecurit\u0103\u0163ilor pe care fiecare le resimte, \u00een func\u0163ie de povestea sa de via\u0163\u0103, de pierderile personale ori de anxiet\u0103\u0163ile pandemice, \u00een mod diferit. <\/p>\n

\n\u0097   Work from home sau de la birou?  <\/strong><\/p>\n

\nAm avut infrastructura necesar\u0103 pentru a face fa\u0163\u0103 provoc\u0103rilor acestei pandemii: ne-am educat mai mult capacit\u0103\u0163ile de a lucra de la distan\u0163\u0103 \u015fi ne-am asistat clien\u0163ii \u00een transformarea care a presupus adaptarea progresiv\u0103 a serviciilor \u015fi opera\u0163iunilor \u00een mediul virtual. C\u00e2t\u0103 vreme e pandemie, work from home, pe c\u00e2t cu putin\u0163\u0103. Problema nu este de unde lucrezi \u015fi cum interac\u0163ionezi, suntem o societate global\u0103 \u015fi prin urmare, ar trebui s\u0103 \u00een\u0163elegem mobilitatea \u015fi flexibilitatea \u015fi din acest punct de vedere.<\/p>\n

\n\u0097   Locul din care \u00eemi iau energia necesar<\/strong>\u0103<\/strong> dep<\/strong>\u0103\u015f<\/strong>irii unei crize: <\/strong><\/p>\n

\nSeva mea de energie r\u0103m\u00e2ne familia. Aici am \u00eenv\u0103\u0163at c\u0103 cel ce d\u0103 via\u0163\u0103 e purt\u0103tor de via\u0163\u0103: dragostea e nelipsit\u0103 de o etic\u0103 a grijii, iar asta m-a ajutat s\u0103 aleg ce e mai bine \u015fi pentru a doua mea familie, familia KPMG. \u00cemi v\u0103d copiii cresc\u00e2nd \u015fi \u00een\u0163eleg c\u0103 via\u0163a mea personal\u0103 \u015fi cea profesional\u0103 nu sunt dou\u0103 c\u00e2mpuri de b\u0103t\u0103lie diferite. C\u00e2nd muncesc, o fac pentru a crea, \u00een felul meu, un viitor mai bun pentru ei. C\u00e2nd am \u00eenchis ziua de lucru, \u00eemi iau de la cap\u0103t lec\u0163iile pe care le primesc de la ei: lumea se \u00eenduplec\u0103 de la un z\u00e2mbet sincer \u015fi niciodat\u0103 nu e prea t\u00e2rziu s\u0103 glume\u015fti serios despre via\u0163\u0103. <\/p>\n

\n\u0097   Persoana care m-a inspirat cel mai mult \u00een aceast<\/strong>\u0103<\/strong> perioad<\/strong>\u0103<\/strong>:<\/strong><\/p>\n

\nLiderii care au ales ce e mai bine pentru comunitatea lor \u00een aceast\u0103 pandemie r\u0103m\u00e2n o surs\u0103 de inspira\u0163ie pentru alegerile mele de fiecare zi. Oameni-lider, care nu cred \u00een supraoameni, ci \u00een supraputerea pruden\u0163ei \u015fi a empatiei. C\u00e2nd Jacina Ardern a declarat \u00een iunie Noua Zeeland\u0103 prima \u0163ar\u0103 liber\u0103 de COVID, am sim\u0163it un anumit tip de entuziasm \u015fi, \u00een acela\u015fi timp, un sentiment de recuno\u015ftin\u0163\u0103 pentru felul \u00een care un lider ca ea reu\u015feste s\u0103 capaciteze \u00eencrederea publicului \u00eentr-un tip de guvernare inspirat de etica grijii. A aplicat o politic\u0103 s\u0103n\u0103toas\u0103 pentru o societate s\u0103n\u0103toas\u0103, la propriu \u015fi la figurat. O v\u0103d o surs\u0103 de inspira\u0163ie bun\u0103 pentru o astfel de perioad\u0103. <\/p>\n

\n\u0097   Putere vs. feminitate: <\/strong><\/p>\n

\nNu exist\u0103 construc\u0163ii de gen pentru putere. Puterea este un dat natural: puterea ne umanizeaz\u0103, \u00een sensul \u00een care ne responsabilizeaz\u0103 \u00eenaintea vie\u0163ii celuilalt, dar excesul de putere are marea capacitate de a ne dezumaniza. Puterea a fost \u00eendelung supus\u0103 polariz\u0103rii de gen. Remarc\u0103m \u00een ocuparea for\u0163elor de munc\u0103 polariz\u0103ri de gen care afecteaz\u0103 recrutarea talentelor autentice. Pentru a fi clar \u00een\u0163ele\u015fi: nu lucr\u0103m cu cifre \u015fi nu facem performan\u0163\u0103 plec\u00e2nd de la cifre. O companie cu 50% b\u0103rba\u0163i \u015fi 50% femei nu \u00eenseamn\u0103 o re\u0163et\u0103 pentru succes. Dar o companie cu femei \u015fi b\u0103rba\u0163i care au \u015fanse egale la promovare, la dezvoltarea natural\u0103 a carierei lor \u00een func\u0163ie de competen\u0163e \u015fi de educa\u0163ie este, f\u0103r\u0103 \u00eendoial\u0103, o companie \u00een drumul ei spre succes. A\u0163i atins \u00eens\u0103 o coard\u0103 sensibil\u0103: disjunc\u0163ia putere vs. feminitate, c\u00e2nd ast\u0103zi majoritatea dezbaterilor publice duce aceast\u0103 tensiune spre construc\u0163ii ideologice: putere vs. feminism. Feminitatea e o stare de gra\u0163ie, de elegan\u0163\u0103. Puterea e un factor catalizator al feminit\u0103\u0163ii: scoate la iveal\u0103 atitudinile pruden\u0163iale specifice nativ femeilor, grija \u015fi deschiderea c\u0103tre cooperare \u015fi empatie. La r\u00e2ndul ei, feminitatea e un ingredient pentru carisma puterii. Feminitatea \u015fi puterea nu se exclud reciproc, se construiesc reciproc.<\/p>\n

\n <\/p>\n

\n
\n <\/p>\n","protected":false},"excerpt":{"rendered":"

Country Managing Partner \u2022 KPMG Romania Cifr\u0103 de afaceri (la 30 septembrie 2019): 43,6 mil. euro \u2022 Num\u0103r de angaja\u0163i: 900   \u0097   Cea mai important\u0103 lec\u0163ie \u00eenv\u0103\u0163at\u0103 \u00een pandemie: Pandemia mi-a confirmat c\u0103 mediul de afaceri este unul evolu\u0163ionist: trebuie s\u0103 te adaptezi pentru a putea s\u0103 supravie\u0163uie\u015fti \u015fi s\u0103 te dezvol\u0163i. Flexibilitatea este […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[511,3850],"tags":[27301,14375,36347],"class_list":["post-194949","post","type-post","status-publish","format-standard","hentry","category-afaceri","category-lideri","tag-100-cele-mai-puternice-femei-din-business","tag-kpmg-romania","tag-ramona-jurubita"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/194949","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=194949"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/194949\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=194949"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=194949"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=194949"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}