{"id":194911,"date":"2021-06-14T18:56:04","date_gmt":"2021-06-14T18:56:04","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=194911"},"modified":"2021-06-14T18:56:04","modified_gmt":"2021-06-14T18:56:04","slug":"criza-a-fost-traita-diferit-pe-piata-bauturilor-racoritoare-coca-cola-si-pepsi-au-scazut-cu-peste-11-aqua-carpatica-are-un-avans-de-33-iar-producatorul-borsec-nu-scade","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=194911","title":{"rendered":"Criza a fost tr\u0103it\u0103 diferit pe pia\u0163a b\u0103uturilor r\u0103coritoare: Coca-Cola \u015fi Pepsi au sc\u0103zut cu peste 11%, Aqua Carpatica are un avans de 33%, iar produc\u0103torul Borsec nu scade"},"content":{"rendered":"<p>\n<strong>\u2666 Produc\u0103torii Coca-Cola \u015fi Pepsi sunt singurii juc\u0103tori din topul celor mai mari companii de pe pia\u0163a b\u0103uturilor r\u0103coritoare care au \u00eenregistrat \u00een 2020 sc\u0103deri de peste 10% ale cifrelor de afaceri.<\/strong><\/p>\n<p>\nCoca-Cola HBC Rom\u00e2nia, liderul pie\u0163ei de b\u0103uturi non-alcoolice din Rom\u00e2nia, \u015fi Qua\u00addrant-Amroq Be\u00advera\u00adges, produc\u0103torul m\u0103rcii de suc Pepsi, aflat pe a doua pozi\u0163ie \u00een topul celor mai mari pro\u00adduc\u0103tori de b\u0103uturi nonalco\u00adolice, au mers \u00een jos \u00een acela\u015fi ritm \u00een 2020, ambele \u00eenregistr\u00e2nd o sc\u0103dere a cifrei de afaceri de 11%.<\/p>\n<p>\nAstfel, Coca-Cola HBC Rom\u00e2nia, cu trei fabrici pe plan local, a avut venituri de 2,4 miliarde de lei \u00een 2020 \u015fi Quadrant-Amroq Beverages a avut venituri nete de 947 de milioane de lei, cobor\u00e2nd sub miliardul pe care tocmai \u00eel ob\u0163inuse \u00een 2019, potrivit datelor de la Ministerul de Finan\u0163e.<\/p>\n<p>\nOficialii Coca-Cola HBC Rom\u00e2nia spun c\u0103 instabilitatea sectorului HoReCa a fost una dintre cele mai mari provc\u0103ri cu care s-au confruntat anul trecut, pe care o simt \u015fi acum, pentru c\u0103 \u201ezeci de mii de clien\u0163i \u00eenc\u0103 sunt puternic afecta\u0163i de re\u00adstric\u00ad\u0163iile impuse pentru siguran\u0163a tuturor\u201c.&nbsp;<\/p>\n<p>\n\u201eProvocarea cea mai mare este s\u0103 r\u0103\u00adm\u00e2nem competitivi \u00eentr-o pia\u0163a aflat\u0103 \u00een con\u00adtinu\u0103 schimbare \u015fi s\u0103 r\u0103m\u00e2nem \u00een topul listei. Presiunea financiar\u0103 \u00ee\u015fi spune cu\u00adv\u00e2n\u00adtul, observ\u0103m modific\u0103ri \u00een compor\u00adta\u00admentul \u015fi alegerile pe care le fac cum\u00adp\u0103r\u0103\u00adto\u00adrii\u201c, au spus reprezentan\u0163ii companiei Coca-Cola HBC Rom\u00e2nia. Ei au r\u0103spuns la \u00een\u00adtreb\u0103rile ZF cu ocazia \u00eentocmirii unei noi edi\u0163ii a catalogului \u201eCei mai mari juc\u0103tori din economie\u201c.<\/p>\n<p>\n\u00cen ceea ce prive\u015fte profitul net al com\u00adpa\u00adniei Coca-Cola HBC Rom\u00e2nia, acesta a sc\u0103zut cu 14% fa\u0163\u0103 de anul anterior, p\u00e2n\u0103 la 335 mil. lei. Profitul net al Quadrant-Amroq Beverages s-a redus de peste 13 ori, p\u00e2n\u0103 la 5,4 mil. lei, \u00een 2020.<\/p>\n<p>\nDe altfel, Romaqua Group, cel mai mare juc\u0103tor de pe pia\u0163a rom\u00e2neasc\u0103 de ap\u0103 mi\u00adneral\u0103 \u015fi bere, a r\u0103mas la un nivel constant (843 mil. lei \u00een 2019 \u015fi 841 mil. lei \u00een 2020) \u00eentr-un context economic mai pu\u0163in favorabil, dat\u0103 fiind pandemia de COVID-19, care a venit la pachet cu restric\u0163iile de circula\u0163ie.<\/p>\n<p>\nTotodat\u0103, din top 10 cei mi mari juc\u0103\u00adtori de pe pia\u0163a de b\u0103uturi nonalcoolice au mai \u00eenregistrat sc\u0103deri companiile Euro\u00adpean Drinks (-2,3%), produc\u0103torul Izvorul Mi\u00adnunii, La F\u00e2nt\u00e2na (-7,8%) \u015fi Perla Harghitei (-7,1%).<\/p>\n<p>\n\u00cens\u0103, sunt \u015fi companii din top care au avut cre\u015fteri importante \u00een 2020, cea mai mare fiind a companiei Carpathian Springs, de\u0163inut\u0103 de antreprenorul Jean Valvis. Produc\u0103torul Aqua Carpatica a avut un avans de 33% fa\u0163\u0103 de anul anterior, ajung\u00e2nd la 379 de milioane de lei \u015fi, astfel, clas\u00e2ndu-se pe locul 5 \u00een top, dup\u0103 ce a urcat o pozi\u0163ie \u00een clasament.<\/p>\n<p>\nDe altfel, Maspex, care are \u00een portofoliu Tymbark \u015fi Tedi, a crescut cu 6,5% p\u00e2n\u0103 la 685 de milioane de lei \u015fi Alconor Company a crescut cu 16,8% p\u00e2n\u0103 la 139 de milioane de lei.<\/p>\n<p>\nCererea pe pia\u0163a b\u0103uturilor r\u0103coritoare a fluctuat \u00een 2020, deoarece consumul s-a mutat acas\u0103, dup\u0103 ce HoReCa s-a \u00eenchis, iar traficul din retail a sc\u0103zut \u00een urma restric\u0163iilor de circula\u0163ie impuse pentru limitarea r\u0103sp\u00e2ndirii coronavirusului.&nbsp;<\/p>\n<p>\n&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Coca-Cola HBC Rom\u00e2nia, liderul pie\u0163ei de b\u0103uturi non-alcoolice din Rom\u00e2nia, \u015fi Qua\u00addrant-Amroq Be\u00advera\u00adges, produc\u0103torul m\u0103rcii de suc Pepsi, aflat pe a doua pozi\u0163ie \u00een topul celor mai mari pro\u00adduc\u0103tori de b\u0103uturi nonalco\u00adolice, au mers \u00een jos \u00een acela\u015fi ritm \u00een 2020, ambele \u00eenregistr\u00e2nd o sc\u0103dere a cifrei de afaceri de 11%.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510],"tags":[8362,6517,4453,60,297],"class_list":["post-194911","post","type-post","status-publish","format-standard","hentry","category-actualitate","tag-bauturi","tag-coca-cola","tag-pepsi","tag-piata","tag-producator"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/194911","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=194911"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/194911\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=194911"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=194911"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=194911"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}