{"id":194866,"date":"2021-06-13T10:48:21","date_gmt":"2021-06-13T10:48:21","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=194866"},"modified":"2021-06-13T10:48:21","modified_gmt":"2021-06-13T10:48:21","slug":"de-ce-castiga-teren-platformele-independente-de-social-media-dupa-ani-intregi-de-dominatie-exercitata-de-facebook","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=194866","title":{"rendered":"De ce c\u00e2\u015ftig\u0103 teren platformele independente de social media, dup\u0103 ani \u00eentregi de domina\u0163ie exercitat\u0103 de Facebook"},"content":{"rendered":"

\nExist\u0103 dou\u0103 teorii \u00een ceea ce prive\u015fte competi\u0163ia din r\u00e2ndul platformelor de social media. Una dintre ele spune c\u0103 re\u0163elele de socializare r\u0103m\u00e2n la mod\u0103 pentru o perioad\u0103 scurt\u0103 de timp: Copiii nu vor s\u0103 utilizeze acelea\u015fi platforme pe care le folosesc p\u0103rin\u0163ii lor \u015fi, inevitabil, vor ap\u0103rea op\u0163iuni mai cool ce vor lua locul predecesorilor, scrie Quartz.<\/p>\n

\nCealalt\u0103 teorie sus\u0163ine c\u0103 re\u0163elele sociale sunt \u00een mod natural adezive: Oamenii vor s\u0103 foloseasc\u0103 platformele \u00een care sunt prezen\u0163i prietenii \u015fi influencerii lor favori\u0163i, ceea ce \u00eenseamn\u0103 c\u0103 re\u0163elele consacrate vor avea \u00eentotdeauna un avantaj \u00een fa\u0163a rivalilor afla\u0163i la \u00eenceput de drum.<\/p>\n

\nA doua ipotez\u0103 a stat \u00een picioare timp de ani buni: Facebook \u015fi filialele sale au dominat sectorul \u015fi au dat de \u00een\u0163eles c\u0103 sunt preg\u0103ti\u0163i s\u0103 cumpere sau c\u0103 copieze orice produs care le st\u0103 \u00een cale.<\/p>\n

\n\u00cens\u0103 dup\u0103 o lung\u0103 perioad\u0103 de domina\u0163ie exercitat\u0103 de Facebook, platformele independente de social media \u00eencep s\u0103 c\u00e2\u015ftige teren.<\/p>\n

\nCare sunt motivele din spatele fenomenului?<\/strong><\/p>\n

    \n
  1. \n\u00cen Statele Unite, autorit\u0103\u0163ile au luat \u00een vizor Facebook \u00een condi\u0163iile \u00een care au accelerat procedurile antitrust. Con\u015ftient\u0103 de aten\u0163ia negativ\u0103 pe care o atrag procesele, compania a redus ritmul de cump\u0103rare a competi\u0163iei, oferind timp de dezvoltare startup-urilor.<\/li>\n
  2. \nUtilizatorii au \u00eembr\u0103\u0163i\u015fat noi modele de con\u0163inut \u015fi nicio platform\u0103 nu poate s\u0103 fac\u0103 totul bine. \u00cen acest sens, TikTok \u015fi Clubhouse au abordat sectoare pe care marile platforme nu au reu\u015fit s\u0103 le exploateze \u00een mod eficient.<\/li>\n
  3. \nMarile re\u0163ele sociale continu\u0103 s\u0103 piard\u0103 \u00eencrederea utilizatorilor. Din 2016 p\u00e2n\u0103 \u00een prezent, Facebook \u015fi Twitter au fost subiectul unor evenimente marcate de dezinformare, procesarea excesiv\u0103 a datelor utilizatorilor \u015fi aplicarea unor standarde inconsistente de moderare, fapt ce i-a determinat pe unii utilizatori s\u0103 caute noi op\u0163iuni.<\/li>\n
  4. \nDe asemenea, pandemia i-a l\u0103sat pe oameni singuri, plictisi\u0163i \u015fi dornici s\u0103 g\u0103seasc\u0103 noi modalit\u0103\u0163i prin intermediul c\u0103rora s\u0103 se poat\u0103 conecta la social media.<\/li>\n<\/ol>\n

    \nTotu\u015fi, indiferent de motiv, viitorul va spune precis care dintre teorii va r\u0103m\u00e2ne \u00een picioare. Pretenden\u0163ii ar putea s\u0103 \u00ee\u015fi continue cre\u015fterile, cre\u00e2nd noi ni\u015fe ce ar putea fura din cota de pia\u0163\u0103 de\u0163inut\u0103 de Facebook. \u00cen caz contrar, gigan\u0163ii \u00ee\u015fi vor reconsolida dominan\u0163a.<\/p>\n

    \n <\/p>\n","protected":false},"excerpt":{"rendered":"

    Exist\u0103 dou\u0103 teorii \u00een ceea ce prive\u015fte competi\u0163ia din r\u00e2ndul platformelor de social media. Una dintre ele spune c\u0103 re\u0163elele de socializare r\u0103m\u00e2n la mod\u0103 pentru o perioad\u0103 scurt\u0103 de timp: Copiii nu vor s\u0103 utilizeze acelea\u015fi platforme pe care le folosesc p\u0103rin\u0163ii lor \u015fi, inevitabil, vor ap\u0103rea op\u0163iuni mai cool ce vor lua locul […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510],"tags":[301,7320,262,264],"class_list":["post-194866","post","type-post","status-publish","format-standard","hentry","category-actualitate","tag-competitie","tag-facebook","tag-retele-sociale","tag-utilizatori"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/194866","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=194866"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/194866\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=194866"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=194866"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=194866"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}