\nReprezentan\u0163ii Coca-Cola HBC Rom\u00e2nia, liderul pie\u0163ei de b\u0103uturi non-alcoolice din Rom\u00e2nia, spun c\u0103 se concentreaz\u0103 pe cre\u015fterea capacit\u0103\u0163ii de produc\u0163ie, astfel \u00eenc\u00e2t s\u0103 devin\u0103 un hub de export pentru pie\u0163ele din Europa de Est \u015fi Central\u0103. <\/p>\n
\n\u201eAm investit \u00een linii noi de produc\u0163ie pentru PET, sticl\u0103 returnabil\u0103 \u015fi nereturnabil\u0103 \u015fi \u00eentr-o linie aseptica \u00een fabricile din Timi\u015foara \u015fi Ploie\u015fti. Prin aceste investi\u0163ii, am crescut semnificativ capacitatea de produc\u0163ie pentru PET, RGB, NRGB \u015fi FuzeTea, astfel \u00eenc\u00e2t s\u0103 asigur\u0103m diponibilitatea la raft a produselor noastre \u015fi s\u0103 devenim un hub de export pentru pie\u0163ele din Europa de Est \u015fi Central\u0103\u201d, au afirmat reprezentan\u0163ii Coca-Cola HBC Rom\u00e2nia.<\/p>\n
\nCoca\u2011Cola HBC de\u0163ine trei fabrici \u00een Rom\u00e2nia: la Ploie\u015fti, Timi\u015foara \u015fi Poiana Negrii (jud. Suceava). \u00cen fabrica de la Poiana Negrii sunt \u00een prezent trei linii de produc\u0163ie \u015fi sunt \u00eembuteliate brandurile Dorna \u2013 Izvorul Alb (ap\u0103 plat\u0103), Dorna (ap\u0103 carbogazoas\u0103) \u015fi Poiana Negri (ap\u0103 carbogazoas\u0103).<\/p>\n
\nCompania a \u00eencheiat anul 2020 cu o cifr\u0103 de afaceri de 2,4 miliarde de lei, \u00een sc\u0103dere cu 11% fa\u0163\u0103 de anul precedent. Ea are \u00een portofoliu m\u0103rcile de suc Coca-Cola, Fanta, Sprite, Schweppes, Cappy, de ceai Fuzetea, de ap\u0103 Smart Water \u015fi de ape minerale naturale Dorna \u015fi Poiana Negri, iar \u00een 2020, compania a dezvoltat \u015fi produse cu con\u0163inut sc\u0103zut sau f\u0103r\u0103 zah\u0103r.<\/p>\n
\nTot anul trecut, a adus pe pia\u0163a local\u0103 brandul Costa Coffee, \u015fi a \u00eenceput s\u0103 distribuie \u015fi b\u0103uturi alcoolice de la branduri de b\u0103uturi spirtoase premium, precum whiskey de la Macallan, Highland Park, Naked Grouse, The Famous Grouse \u015fi Wild Turkey, gin de la Bulldog \u015fi Bickens, dar \u015fi Skyy Vodka, Brugal Rum, Gin \u015fi Espolon Tequila.<\/p>\n
\n\u00cens\u0103, oficialii Coca-Cola HBC Rom\u00e2nia spun c\u0103 acum se confrunt\u0103 cu instabilitatea sectorului HoReCa, pentru c\u0103 \u201ezeci de mii de clien\u0163i sunt \u00eenc\u0103 puternic impacta\u0163i de restric\u0163iile impuse pentru siguran\u0163a tuturor\u201d.<\/p>\n","protected":false},"excerpt":{"rendered":"
Reprezentan\u0163ii Coca-Cola HBC Rom\u00e2nia, liderul pie\u0163ei de b\u0103uturi non-alcoolice din Rom\u00e2nia, spun c\u0103 se concentreaz\u0103 pe cre\u015fterea capacit\u0103\u0163ii de produc\u0163ie, astfel \u00eenc\u00e2t s\u0103 devin\u0103 un hub de export pentru pie\u0163ele din Europa de Est \u015fi Central\u0103. <\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510],"tags":[10754,10753,48968,246,259],"class_list":["post-194817","post","type-post","status-publish","format-standard","hentry","category-actualitate","tag-capacitate","tag-centrala","tag-coca-cola-hbc-romania","tag-crestere","tag-productie"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/194817","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=194817"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/194817\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=194817"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=194817"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=194817"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}