\nConform Ziarului Financiar, acordul cu autoritatea de concuren\u0163\u0103 din Fran\u0163a ar putea reprezenta un prim pas c\u0103tre reechilibrarea balan\u0163ei advertisingului \u00een favoarea publisherilor \u2013 a\u015fa cum func\u0163iona pia\u0163a \u00een era pre-internet, \u00eenainte ca Google \u015fi Facebook s\u0103 acapareze lumea.<\/p>\n
\nPractic, acordul anun\u0163at luni reprezint\u0103 primul moment \u00een care un gigant american a fost de acord s\u0103 fac\u0103 modific\u0103ri la nivelul businessului de advertising. Totodat\u0103, compania Google a fost amendat\u0103 cu 220 de milioane de euro.<\/p>\n
\n\u201eDecizia de a sanc\u0163iona Google este cu at\u00e2t mai important\u0103 cu c\u00e2t este prima decizie din lume care se concentreaz\u0103 pe procesele algoritmice complexe pe care se bazeaz\u0103 businessul de advertising online\u201d, a declarat Isabelle de Silva, \u015fefa autorit\u0103\u0163ii de concuren\u0163\u0103 din Fran\u0163a.<\/p>\n
\nSupraveghetorul a descoperit c\u0103 platforma de management a reclamelor pentru publisherii mari \u2013 Google Ad Manager \u2013 favorizeaz\u0103 marketplace-ul de reclame al companiei \u2013 Google AdX \u2013 unde publisherii v\u00e2nd spa\u0163iu c\u0103tre advertiseri \u00een timp real.<\/p>\n
\nConform acordului, Google s-a angajat s\u0103 \u00eembun\u0103t\u0103\u0163easc\u0103 modul \u00een care serviciile Ad Manager lucreaz\u0103 cu alte platforme. Primele modific\u0103ri vor fi implemnetate \u00een primul trimestru din 2022, iar Google nu va face apel pe aceast\u0103 decizie.<\/p>\n","protected":false},"excerpt":{"rendered":"
Gigantul american Google a ajuns la un acord istoric cu autorit\u0103\u0163ile franceze de concuren\u0163\u0103, \u00een cadrul c\u0103ruia \u00ee\u015fi ia angajamentul c\u0103 va face modific\u0103ri \u00een businessul de advertising la nivel global pentru a se asigura c\u0103 nu va face abuz de pozi\u0163ie dominant\u0103, potrivit Reuters.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510],"tags":[7463,7909,5431],"class_list":["post-194735","post","type-post","status-publish","format-standard","hentry","category-actualitate","tag-advertising","tag-franta","tag-google"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/194735","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=194735"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/194735\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=194735"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=194735"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=194735"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}