\nHeineken Rom\u00e2nia, unul dintre cei mai mari produc\u0103tori de pe pia\u0163a na\u0163ional\u0103 a berii, a \u00eencheiat anul 2020 cu o cifr\u0103 de afaceri de 1,26 mld. lei, similar\u0103 cu cea din 2019, c\u00e2nd a avut 1,23 mld. lei, \u00een contextul \u00een care v\u00e2nz\u0103rile de bere din HoReCa au sc\u0103zut anul trecut \u015fi pia\u0163a berii a stagnat.<\/p>\n
\nCompania Heineken, condus\u0103 pe plan local de Dan Robinson din 2018, a avut anul trecut \u015fi un profit net \u00een cre\u015ftere cu 17% fa\u0163\u0103 de anul precedent, ajung\u00e2nd la 137,5 milioane de lei, conform datelor furnizate de reprezentan\u0163ii businessului. Ei au r\u0103spuns la \u00eentreb\u0103rile ZF, trimise cu ocazia realiz\u0103rii unei noi edi\u0163ii a anuarului de business \u201eCei mai mari juc\u0103tori din economie\u201d. Spre compara\u0163ie, de\u015fi profitul a fost \u00een cre\u015ftere, cel mai profitabil an pentru companie a fost anul 2012, atunci c\u00e2nd a avut un profit net de 185,5 milioane de lei, arat\u0103 datele publice.<\/p>\n
\nGrupul olandez Heineken are patru fabrici \u00een Rom\u00e2nia, la Miercurea-Ciuc, Craiova, Constan\u0163a \u015fi T\u00e2rgu-Mure\u015f \u015fi anul trecut a avut un num\u0103r de 1.106 angaja\u0163i, mai pu\u0163in cu 66 dec\u00e2t \u00een anul 2019. De altfel, \u00een 2020, la nivel global, Heineken a anun\u0163at c\u0103 va elimina 8.000 de pozi\u0163ii \u015fi c\u0103 urm\u0103re\u015fte reduceri de costuri de 2 mld. euro pe doi ani \u00een condi\u0163iile \u00een care pandemia a dat industriei b\u0103uturilor cea mai grea lovitur\u0103 din ultimele decenii.<\/p>\n
\nCompania are \u00een portofoliu m\u0103rci de bere precum Heineken, Silva, Ciuc Premium, Golden Brau \u015fi Neumarkt \u015fi m\u0103rci de cidru precum Strongbow sau Cidru M\u00e2ndru.<\/p>\n
\nUrsus Breweries este lider pe pia\u0163a berii \u015fi unul dintre concuren\u0163ii Heineken, al\u0103turi de Bergenbier \u015fi URBB.<\/p>\n
\nPia\u0163a berii a \u00eenregistrat o evolu\u0163ie stabil\u0103 \u00een 2020, de 0,5% \u00een volum, p\u00e2n\u0103 la 16,75 milioane hectolitri. \u00cen acela\u015fi timp, ponderea sectorului HoReCa \u00een v\u00e2nz\u0103rile de bere a sc\u0103zut la 8%, de la 15% \u00een anul anterior, \u00een contextul restric\u0163iilor impuse din cauza situa\u0163iei generate de coronavirus, care au afectat puternic sectorul ospitalit\u0103\u0163ii, arat\u0103 datele Asocia\u0163iei Berarii Rom\u00e2niei.<\/p>\n","protected":false},"excerpt":{"rendered":"
Heineken Rom\u00e2nia, unul dintre cei mai mari produc\u0103tori de pe pia\u0163a na\u0163ional\u0103 a berii, a \u00eencheiat anul 2020 cu o cifr\u0103 de afaceri de 1,26 mld. lei, similar\u0103 cu cea din 2019, c\u00e2nd a avut 1,23 mld. lei, \u00een contextul \u00een care v\u00e2nz\u0103rile de bere din HoReCa au sc\u0103zut anul trecut \u015fi pia\u0163a berii a stagnat.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510],"tags":[7213,9817,8168],"class_list":["post-194588","post","type-post","status-publish","format-standard","hentry","category-actualitate","tag-bere","tag-consum","tag-heineken"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/194588","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=194588"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/194588\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=194588"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=194588"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=194588"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}