{"id":194581,"date":"2021-06-02T15:50:49","date_gmt":"2021-06-02T15:50:49","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=194581"},"modified":"2021-06-02T15:50:49","modified_gmt":"2021-06-02T15:50:49","slug":"schimbare-uriasa-facuta-de-lidl-in-romania-de-peste-10-ani-nimeni-nu-a-mai-reusit-sa-faca-asa-ceva-in-tara-noastra","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=194581","title":{"rendered":"Schimbare uria\u015f\u0103 f\u0103cut\u0103 de Lidl \u00een Rom\u00e2nia. De peste 10 ani nimeni nu a mai reu\u015fit s\u0103 fac\u0103 a\u015fa ceva \u00een \u0163ara noastr\u0103"},"content":{"rendered":"<p>\nDiscounterul german Lidl a devenit liderul comer\u0163ului alimentar din Rom\u00e2nia la zece ani de la intrarea oficial\u0103 pe pia\u0163\u0103 prin preluarea Plus Discount. Nem\u0163ii au terminat anul trecut cu afaceri de 12,86 mld. lei, dup\u0103 o cre\u015ftere de 32% \u00een 2020, anul pandemiei.<\/p>\n<p>\nAstfel, compania a devenit num\u0103rul unu \u00een pia\u0163a de profil dep\u0103\u015find Kaufland, companie-sor\u0103, parte a aceluia\u015fi grup Schwartz. Kaufland a \u00eencheiat anul trecut cu afaceri de 12,83 mld. lei, plus 7,4%.<\/p>\n<p>\nAstfel, pe pia\u0163a de comer\u0163 alimentar are loc o schimbare de lider dup\u0103 un deceniu, un alt retailer german devenind num\u0103rul unu. De altfel, \u015fi \u00eenainte de Kaufland, lider a fost grupul Metro Cash&#038;Carry din aceea\u015fi \u0163ar\u0103.<\/p>\n<p>\nLidl a venit \u00een Rom\u00e2nia \u00een 2011 oficial prelu\u00e2nd 107 de magazine Plus Discount, pentru ca apoi s\u0103 se extind\u0103 de la zero p\u00e2n\u0103 la circa 300 de unit\u0103\u0163i \u00een prezent. Planurile companiei nu se opresc aici.<\/p>\n<p>\nLidl a ob\u0163inut anul trecut un profit net de 750 mil. lei, plus 52%.<\/p>\n<p>\n&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Discounterul german Lidl a devenit liderul comer\u0163ului alimentar din Rom\u00e2nia la zece ani de la intrarea oficial\u0103 pe pia\u0163\u0103 prin preluarea Plus Discount. Nem\u0163ii au terminat anul trecut cu afaceri de 12,86 mld. lei, dup\u0103 o cre\u015ftere de 32% \u00een 2020, anul pandemiei. Astfel, compania a devenit num\u0103rul unu \u00een pia\u0163a de profil dep\u0103\u015find Kaufland, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510,511],"tags":[201,15334,416,516,415,391],"class_list":["post-194581","post","type-post","status-publish","format-standard","hentry","category-actualitate","category-afaceri","tag-companii","tag-despartire","tag-kaufland","tag-lider","tag-lidl","tag-schimbare"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/194581","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=194581"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/194581\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=194581"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=194581"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=194581"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}