{"id":194504,"date":"2021-05-31T11:02:00","date_gmt":"2021-05-31T11:02:00","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=194504"},"modified":"2021-05-31T11:02:00","modified_gmt":"2021-05-31T11:02:00","slug":"cum-s-a-descurcat-in-pandemie-femeia-care-face-milioane-de-euro-din-explotarea-unei-resurse-pe-care-majoritatea-romanilor-o-ignora","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=194504","title":{"rendered":"Cum s-a descurcat \u00een pandemie femeia care face milioane de euro din explotarea unei resurse pe care majoritatea rom\u00e2nilor o ignor\u0103"},"content":{"rendered":"
\n

\nRucsandra Hurezeanu – CEO <\/strong>\u015f<\/strong>i Fondator \u2022 <\/strong><\/span><\/span><\/strong>Ivatherm<\/strong><\/p>\n

\n<\/div>\n

\nCifr<\/strong>\u0103<\/strong> de afaceri (2020): 4,3 mil. euro \u2022 <\/strong><\/span><\/span><\/strong><\/strong>Profit net (2020): 480.000 de euro \u2022 <\/strong><\/span><\/span><\/strong><\/strong>Num<\/strong>\u0103<\/strong>r de angaja<\/strong>\u0163<\/strong>i: 50<\/strong><\/p>\n

\n

\nCITITI SI MATERIALELE<\/span><\/strong><\/p>\n

\nPovestea rom\u00e2ncei care a devenit milionar\u0103 din apa de la Herculane: “Tot timpul trebuia s\u0103 aduc bani de acas\u0103”<\/strong><\/span><\/a><\/p>\n

\nAntreprenoarea care a devenit milionar\u0103 datorit\u0103 unei resurse pe care rom\u00e2nii au ignorat-o \u015fi-a crescut businessul cu aproape 50% chiar \u00een pandemie<\/strong><\/span><\/a><\/p>\n

\n

\n\u0097   Cea mai important<\/strong>\u0103<\/strong> lec<\/strong>\u0163<\/strong>ie pe care am <\/strong>\u00ee<\/strong>nv<\/strong>\u0103\u0163<\/strong>at-o <\/strong>\u00ee<\/strong>n pandemie: <\/strong><\/p>\n

\nAm sim\u0163it imediat c\u0103 trebuie s\u0103 r\u0103m\u00e2nem aproape de consumatorii no\u015ftri \u015fi am reu\u015fit s\u0103 o facem prin social media. Am oferit educa\u0163ie \u015fi informa\u0163ie despre \u00eengrijirea pielii \u015fi problemele ei. Am aflat c\u0103 ata\u015famentul consumatorilor fa\u0163\u0103 de brandul nostru este mare pentru c\u0103 v\u00e2nz\u0103rile noastre au crescut pe toate pie\u0163ele \u00een 2020. M-am bucurat s\u0103 v\u0103d o coeziune a echipei mele \u00een jurul viziunii noastre comune \u015fi cred c\u0103 atitudinea noastr\u0103 mereu pozitiv\u0103 ne-a ajutat s\u0103 trecem u\u015for peste pandemie.<\/p>\n

\n\u0097   Cea mai important<\/strong>\u0103<\/strong> decizie pe care am luat-o <\/strong>\u00ee<\/strong>n ultimul an: <\/strong><\/p>\n

\nAm fabricat \u00een starea urgen\u0163\u0103 \u00eenaintea tuturor solu\u0163ii dezinfectante pentru m\u00e2ini, creme hidratante \u015fi am accelerat digitalizarea brandului.<\/p>\n

\n\u0097   Cum mi-am men<\/strong>\u0163<\/strong>inut colegii motiva<\/strong>\u0163<\/strong>i <\/strong>\u00ee<\/strong>n ultimul an:<\/strong><\/p>\n

\nAu fost perioade complicate pentru toat\u0103 lumea, mass-media a reu\u015fit s\u0103 \u00eensp\u0103im\u00e2nte chiar \u015fi oamenii s\u0103n\u0103to\u015fi. Oamenii buni se automotiveaz\u0103, \u015ftiu care le este drumul, \u015ftiu unde vor s\u0103 ajung\u0103 \u015fi sunt mereu aten\u0163i \u015fi receptivi la ce se \u00eent\u00e2mpl\u0103 \u00een jurul lor. Am norocul s\u0103 lucrez cu oameni tineri, dinamici, care au rezisten\u0163\u0103 la schimb\u0103ri \u015fi la stres.<\/p>\n

\n\u0097   Work from home sau de la birou? <\/strong><\/p>\n

\nNoi lucr\u0103m bine \u00een echip\u0103, la birou. Cred \u00een for\u0163a \u015fi energia echipei. Mai bine to\u0163i \u00eempreun\u0103 dec\u00e2t singuri acas\u0103.<\/p>\n

\n\u0097   Locul din care \u00eemi iau energia necesar<\/strong>\u0103<\/strong> dep<\/strong>\u0103\u015f<\/strong>irii unei crize:<\/strong><\/p>\n

\nDepinde de situa\u0163ie, \u00eemi re\u00eencarc bateriile al\u0103turi de b\u0103ie\u0163ii mei, cu prietenii, \u00een plimb\u0103rile \u00een parc, citind o carte bun\u0103, la o or\u0103 de yoga sau de medita\u0163ie.<\/p>\n

\n\u0097   Persoana care m-a inspirat cel mai mult \u00een aceast<\/strong>\u0103<\/strong> perioad<\/strong>\u0103<\/strong>:<\/strong><\/p>\n

\nM\u0103 inspir\u0103 s\u0103 v\u0103d at\u00e2t de multe companii performante \u00een tehnologie software \u00een Rom\u00e2nia. Exist\u0103 aici companii care fac business interna\u0163ional \u015fi creeaz\u0103 produse inovatoare pentru pie\u0163e cum sunt Statele Unite sau Marea Britanie. M\u0103 simt mereu inspirat\u0103 s\u0103 aud pove\u015ftile lor. Ei reu\u015fesc s\u0103 fie competitivi pe cele mai mature \u015fi evoluate pie\u0163e, asta \u00eenseamn\u0103 reu\u015fita.<\/p>\n

\n\u0097   Putere vs. feminitate: <\/strong><\/p>\n

\nPuterea se poate exprima printr-o feminitate asumat\u0103, con\u015ftient\u0103. Leadeshipul feminin ast\u0103zi \u00eenseamn\u0103 s\u0103 ascul\u0163i mai mult dec\u00e2t s\u0103 vorbe\u015fti, s\u0103 fii empatic c\u00e2nd e nevoie \u015fi s\u0103 oferi puterea celorlal\u0163i. \u00cen felul acesta se multiplic\u0103 \u015fi puterea pe care tu o ai.<\/p>\n","protected":false},"excerpt":{"rendered":"

Rucsandra Hurezeanu – CEO \u015fi Fondator \u2022 Ivatherm Cifr\u0103 de afaceri (2020): 4,3 mil. euro \u2022 Profit net (2020): 480.000 de euro \u2022 Num\u0103r de angaja\u0163i: 50 CITITI SI MATERIALELE Povestea rom\u00e2ncei care a devenit milionar\u0103 din apa de la Herculane: “Tot timpul trebuia s\u0103 aduc bani de acas\u0103” Antreprenoarea care a devenit milionar\u0103 datorit\u0103 […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510,7211,3850],"tags":[27301,10069,27337],"class_list":["post-194504","post","type-post","status-publish","format-standard","hentry","category-actualitate","category-comert","category-lideri","tag-100-cele-mai-puternice-femei-din-business","tag-ivatherm","tag-rucsandra-hurezeanu"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/194504","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=194504"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/194504\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=194504"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=194504"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=194504"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}