{"id":194243,"date":"2021-05-22T15:40:59","date_gmt":"2021-05-22T15:40:59","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=194243"},"modified":"2021-05-22T15:40:59","modified_gmt":"2021-05-22T15:40:59","slug":"pandemia-a-adus-prima-scadere-de-business-pentru-sud-coreenii-de-la-samsung-in-romania-cifra-de-afaceri-a-grupului-pe-piata-locala-a-fost-de-49-miliarde-lei-in-2020-minus-4","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=194243","title":{"rendered":"Pandemia a adus prima sc\u0103dere de business pentru sud-coreenii de la Samsung \u00een Rom\u00e2nia. Cifra de afaceri a grupului pe pia\u0163a local\u0103 a fost de 4,9 miliarde lei \u00een 2020, minus 4%"},"content":{"rendered":"

\nGigantul sud-coreean Samsung a ob\u0163inut anul trecut afa\u00adceri de circa 4,9 mld. lei (1 mld. euro) pe pia\u0163a din Ro\u00adm\u00e2nia, dup\u0103 o sc\u0103dere de aproximativ 4% comparativ cu 2019. Pandemia a \u00eentrerupt astfel trendul ascendent al bu\u00adsinessului, trend ce data \u00eenc\u0103 de la intrarea oficial\u0103 pe pia\u0163\u0103.<\/p>\n

\n

\nDeclinul a survenit, \u00een mod surprinz\u0103tor, \u00eentr-o perioad\u0103 de cre\u015ftere pentru pia\u0163a de bunuri de folosin\u0163\u0103 \u00eendelungat\u0103. Rom\u00e2nii au cheltuit anul trecut 3,9 mld. euro pe frigidere, televizoare, produse IT, echipamente de birou sau aspiratoare, pia\u0163a continu\u00e2nd s\u0103 creasc\u0103 sus\u0163inut \u00een pandemie pe fondul faptului c\u0103 oamenii au stat mai mult acas\u0103 \u015fi au investit \u00een propria locuin\u0163\u0103. Banii care \u00een mod normal mergeau c\u0103tre c\u0103l\u0103torii, ie\u015firi \u00een ora\u015f sau mod\u0103 au fost redirec\u0163iona\u0163i \u2013 cel pu\u0163in par\u0163ial \u2013 c\u0103tre cas\u0103.<\/p>\n

\nPia\u0163a de bunuri de folosin\u0163\u0103 \u00eendelungat\u0103 a crescut cu 12,5% \u00een pandemie fa\u0163\u0103 de anul 2019, conform studiului GfK Pulse Rom\u00e2nia. Categorii precum tablete sau laptopuri au crescut chiar mai rapid.<\/p>\n

\nSamsung este activ pe mai multe segmente ale pie\u0163ei electro-IT, \u00een frunte cu cel al telefoanelor mobile, av\u00e2nd \u00een por\u00adtofoliu \u015fi tablete \u015fi laptopuri, dar \u015fi televizoare \u015fi electrocasnice.<\/p>\n

\nDe\u015fi gigantul acoper\u0103 cele mai multe segmente ale pie\u0163ei de electro-IT, segmentul de telefoane mobile este principalul business. Samsung Electronics Rom\u00e2nia, subsidiara local\u0103 a gigantul sud-coreean Samsung, a distribuit pe pia\u0163a local\u0103 aproximativ 2 milioane de telefoane mobile pe parcursul anului 2020, an atipic din perspectiva pandemiei \u015fi a crizei medicale, reu\u015find astfel s\u0103-\u015fi p\u0103streze cota de pia\u0163\u0103 la 50%.<\/p>\n

\nSud-coreenii au local o echip\u0103 de 124 de persoane, cu 15 oameni mai pu\u0163in ca \u00een 2019. \u00cen ceea ce prive\u015fte profitul net, acesta a urmat acela\u015fi trend descendent ca \u015fi ceilal\u0163i indicatori, cobor\u00e2nd sub pragul de 100 mil. lei (20 mil. euro), cu peste 20% mai mic dec\u00e2t \u00een anul de dinaintea pandemiei.<\/p>\n

\n\"\"<\/p>\n<\/div>\n

\n <\/p>\n","protected":false},"excerpt":{"rendered":"

Gigantul sud-coreean Samsung a ob\u0163inut anul trecut afa\u00adceri de circa 4,9 mld. lei (1 mld. euro) pe pia\u0163a din Ro\u00adm\u00e2nia, dup\u0103 o sc\u0103dere de aproximativ 4% comparativ cu 2019. Pandemia a \u00eentrerupt astfel trendul ascendent al bu\u00adsinessului, trend ce data \u00eenc\u0103 de la intrarea oficial\u0103 pe pia\u0163\u0103.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510],"tags":[18017,14847,60,294],"class_list":["post-194243","post","type-post","status-publish","format-standard","hentry","category-actualitate","tag-coreea","tag-pandemie","tag-piata","tag-samsung"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/194243","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=194243"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/194243\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=194243"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=194243"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=194243"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}