\nNemul\u0163umit de oferta de smartphone-uri existente pe pia\u0163\u0103, antreprenorul Carl Pei a mers pe principiul \u201emai bine \u00ee\u0163i faci singur\u201d \u015fi \u015fi-a lansat propriul brand, OnePlus. De\u015fi a pornit businessul ca un experiment, av\u00e2nd obiective modeste, el a reu\u015fit s\u0103 \u00eel transforme \u00eentr-un juc\u0103tor global, cu milioane de utilizatori \u00een toat\u0103 lumea.<\/p>\n
\nCarl Pei (Pei Yu) s-a n\u0103scut pe 11 septembrie 1989 \u00een Beijing, China. Dup\u0103 na\u015fterea sa, familia a emigrat \u00een SUA, iar mai apoi \u00een Suedia. El a studiat la Stockholm School of Economics, dar a decis s\u0103 renun\u0163e la cursuri \u00eenainte de absolvire, pentru a putea lucra full time \u00een industria smartphone-urilor. \u00cen 2010 s-a angajat la Nokia, unde a r\u0103mas \u00eens\u0103 numai trei luni. S-a al\u0103turat apoi echipei de marketing a companiei de electronice Meizu, dup\u0103 ce a atras aten\u0163ia reprezentan\u0163ilor acesteia prin crearea unui fan page. \u00cen noiembrie 2011 a plecat la Oppo, unde a lucrat al\u0103turi de viitorul s\u0103u partener de business, Pete Lau.<\/p>\n
\nAl\u0103turi de acesta, pe 16 decembrie 2013, antreprenorul a pus bazele OnePlus. \u00cen numai un an, primul device lansat \u2013 One Plus One \u2013 s-a v\u00e2ndut \u00een circa 1 milion de exemplare, \u00een ciuda estim\u0103rilor ini\u0163iale mult mai moderate, de 50.000 de unit\u0103\u0163i. De asemenea, tot \u00een primele 12 luni de activitate, compania a raportat venituri de 300 de milioane de dolari. \u00cen martie 2014 OnePlus \u015fi-a extins opera\u0163iunile \u015fi \u00een Uniunea European\u0103. La un an distan\u0163\u0103, Pei a lansat un nou model, despre care se spune c\u0103 este primul produs lansat cu ajutorul realit\u0103\u0163ii virtuale.<\/p>\n
\nEl a declarat, \u00een timpul unui interviu din 2015 acordat publica\u0163iei The Wall Street Journal, c\u0103 a decis s\u0103 lanseze OnePlus dup\u0103 ce \u201eam analizat toate telefoanele Android de pe pia\u0163\u0103 \u015fi nu am g\u0103sit niciun telefon \u00eendeajuns de bun pentru nevoile noastre\u201d. Ulterior, a declarat pentru The New York Times \u015fi Forbes c\u0103 \u201eOnePlus nu a fost menit\u0103 s\u0103 devin\u0103 o companie global\u0103 la \u00eenceput. (…) A fost un fel de experiment.\u201d \u00cen toamna anului trecut antreprenorul a p\u0103r\u0103sit OnePlus pentru a porni un nou business, iar la \u00eenceputul acestui an a anun\u0163at lansarea unui nou start-up \u2013 Nothing \u2013 pentru care a reu\u015fit s\u0103 str\u00e2ng\u0103 o finan\u0163are de 7 milioane de euro, potrivit techcrunch.com. \u00cen prezent, OnePlus face parte, al\u0103turi de brandurile Oppo, Vivo Realme \u015fi Iqoo, printre altele, din portofoliul gigantului BBK Electronics Corporation.<\/p>\n
\nCompania OnePlus, condus\u0103 de Pete Lau, are 3 milioane de utilizatori \u00een Europa \u015fi 10 milioane la nivel global. \u00cen primul trimestru al acestui an, businessul a raportat, la nivel european, o cre\u015ftere de 388% a v\u00e2nz\u0103rilor \u015fi de 286% a veniturilor fa\u0163\u0103 de perioada similar\u0103 a anului trecut. <\/p>\n","protected":false},"excerpt":{"rendered":"
Nemul\u0163umit de oferta de smartphone-uri existente pe pia\u0163\u0103, antreprenorul Carl Pei a mers pe principiul \u201emai bine \u00ee\u0163i faci singur\u201d \u015fi \u015fi-a lansat propriul brand, OnePlus. De\u015fi a pornit businessul ca un experiment, av\u00e2nd obiective modeste, el a reu\u015fit s\u0103 \u00eel transforme \u00eentr-un juc\u0103tor global, cu milioane de utilizatori \u00een toat\u0103 lumea. Carl Pei (Pei […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510,512,7329],"tags":[255,31819,48764,48765,289],"class_list":["post-194060","post","type-post","status-publish","format-standard","hentry","category-actualitate","category-revista-bm","category-telecom","tag-antreprenori","tag-capitalistul-saptamanii","tag-carl-pei","tag-oneplus","tag-smartphone"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/194060","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=194060"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/194060\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=194060"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=194060"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=194060"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}