\nInditex r\u0103spunde astfel trecerii de la magazinele fizice la v\u00e2nz\u0103rile online, f\u0103c\u00e2nd echip\u0103 cu Facebook \u015fi Instagram pentru a dezvolta \u201ePacific Game\u201d, menit s\u0103 atrag\u0103 cump\u0103r\u0103tori mai tineri c\u0103tre marca sa Pull & Bear.<\/p>\n
\nNu este vorba despre o v\u00e2nzare direct\u0103, ci despre construirea unei rela\u0163ii cu clien\u0163ii mai tineri. Comer\u0163ul electronic a adus o treime din veniturile Inditex anul trecut \u015fi o parte din cele 3 miliarde de dolari alocate pentru noi investi\u0163ii trebuie s\u0103 pastreze actualul boom digital.<\/p>\n
\nDee multe ori m\u0103rcile de \u00eembr\u0103c\u0103minte \u00ee\u015fi prezint\u0103 bunurile \u00een jocurile video. Acum \u00ee\u015fi duc implicarea cu un pas mai departe, cu jocuri proprii, pentru a aduce mai mult trafic pe site-urile web, pentru a spori desc\u0103rc\u0103rile de aplica\u0163ii mobile \u015fi pentru a oferi modalit\u0103\u0163i mai distractive de a distribui coduri de reducere.<\/p>\n
\nJocul \u00een stil retro al Pull & Bear urm\u0103re\u015fte un cump\u0103r\u0103tor care c\u0103l\u0103tore\u015fte din California la Tokyo, adun\u00e2nd haine \u015fi evit\u00e2nd obstacolele pe parcurs. Jocul este accesat de pe conturile Instagram \u015fi Facebook ale Pull & Bear.<\/p>\n
\nBrandul de lux Burberry Group Plc a lansat anul trecut un joc video ca parte a campaniei sale TB Summer Monogram, condus\u0103 de Kendall Jenner.<\/p>\n
\n\u201eEste vorba despre ad\u0103ugarea unui plus de magie unui brand, astfel \u00eenc\u00e2t s\u0103 r\u0103m\u00e2n\u0103 memorabil \u00een mintea publicului\u201d, a spus Tim Cooper, directorul produc\u0103torului de jocuri Peek & Poke, care a produs jocuri pentru JD Sports Fashion Plc \u015fi retailerul online de haine Boohoo Group Plc.<\/p>\n","protected":false},"excerpt":{"rendered":"
Dup\u0103 ce a construit cel mai mare imperiu vestimentar din lume, f\u0103r\u0103 a utiliza reclame TV \u015fi panouri publicitare, proprietarul m\u0103rcii de mod\u0103 Zara, compania Inditex, \u00eencearc\u0103 un alt mod de a-\u015fi comercializa rochiile, blugii \u015fi jachetele, jocurile video, scrie Bloomberg.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510],"tags":[460,9984],"class_list":["post-194045","post","type-post","status-publish","format-standard","hentry","category-actualitate","tag-joc","tag-zara"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/194045","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=194045"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/194045\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=194045"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=194045"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=194045"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}