{"id":193975,"date":"2021-05-13T17:05:28","date_gmt":"2021-05-13T17:05:28","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=193975"},"modified":"2021-05-13T17:05:28","modified_gmt":"2021-05-13T17:05:28","slug":"ursus-liderul-pietei-berii-vrea-sa-vanda-in-romania-bautura-preferata-a-americanilor","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=193975","title":{"rendered":"Ursus, liderul pie\u0163ei berii, vrea s\u0103 v\u00e2nd\u0103 \u00een Rom\u00e2nia b\u0103utura preferat\u0103 a americanilor"},"content":{"rendered":"<p>\nUrsus Breweries,&nbsp;liderul din pia\u0163a local\u0103 a berii,&nbsp;cu afaceri de aproape 2 mld. lei (circa 420 mil. euro) \u00een 2019,&nbsp;lanseaz\u0103 pe pia\u0163a rom\u00e2neasc\u0103 o b\u0103utur\u0103 alcoolic\u0103 de tipul hard seltzer, b\u0103utura preferat\u0103 a americanilor, care a ap\u0103rut \u00een urm\u0103 cu c\u00e2\u0163iva ani \u015fi a dat startul unui nou trend \u00een categoria b\u0103uturilor alcoolice aromate.<\/p>\n<p>\n\u201eLansarea Viper Hard Seltzer este o inova\u0163ie pe pia\u0163a b\u0103uturilor alcoolice. Toate categoriile importante de b\u0103uturi alcoolice se bazeaz\u0103 pe re\u0163ete care exist\u0103 de sute sau chiar mii de ani \u00een urm\u0103. \u00cens\u0103 dorin\u0163a de inova\u0163ie a existat \u00eentotdeauna a\u015fa c\u0103, de-a lungul timpului, au ap\u0103rut diferite sortimente de b\u0103uturi care \u00ee\u015fi doreau s\u0103 atrag\u0103 tot mai mul\u0163i consumatori c\u0103tre o experien\u0163\u0103 senzorial\u0103 aparte\u201d, a declarat Marian Olteanu \u2013 Head of New Categories \u00een cadrul Ursus Breweries.<\/p>\n<p>\nHard Seltzer este o nou\u0103 categorie de b\u0103uturi alcoolice, ap\u0103rut\u0103 pe pia\u0163a din SUA \u00een 2016, iar aceast\u0103 b\u0103utur\u0103 alcoolic\u0103 carbonatat\u0103 are la baz\u0103 ap\u0103 acidulat\u0103 \u015fi arome naturale de fructe&nbsp;\u015fi un con\u0163inut moderat de alcool, de 4% vol. Viper Hard Seltzer este produs \u00een Plzen, Republica Ceha, mai exact \u00een renumita fabric\u0103 de bere Pilsen.&nbsp;&nbsp;<\/p>\n<p>\n\u201eRom\u00e2nia este una dintre primele \u0163\u0103ri din Europa unde am ales s\u0103 lans\u0103m Viper Hard Seltzer\u201d,&nbsp;a ad\u0103ugat Sorin Tudor, Brand Manager Viper \u00een cadrul Ursus Breweries.<\/p>\n<p>\nB\u0103utura Viper va putea fi g\u0103sit\u0103 la raft at\u00e2t la sticl\u0103, c\u00e2t \u015fi la doz\u0103 cu un volum de 330 ml \u015fi este lansat\u0103 \u00een variantele cu arom\u0103 de lime \u015fi cranberry.<\/p>\n<p>\nUrsus Breweries, cel mai mare produc\u0103tor de bere din Rom\u00e2nia, are \u00een portofoliul m\u0103rci precum Ursus, Timi\u015foreana, Ciuca\u015f, Peroni Nastro Azzurro, Grolsch, Azuga, Pilsner Urquell, Asahi Super Dry \u015fi St. Stefanus.<\/p>\n<div>\n&nbsp;<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Ursus Breweries,&nbsp;liderul din pia\u0163a local\u0103 a berii,&nbsp;cu afaceri de aproape 2 mld. lei (circa 420 mil. euro) \u00een 2019,&nbsp;lanseaz\u0103 pe pia\u0163a rom\u00e2neasc\u0103 o b\u0103utur\u0103 alcoolic\u0103 de tipul hard seltzer, b\u0103utura preferat\u0103 a americanilor, care a ap\u0103rut \u00een urm\u0103 cu c\u00e2\u0163iva ani \u015fi a dat startul unui nou trend \u00een categoria b\u0103uturilor alcoolice aromate. \u201eLansarea Viper [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510],"tags":[17610,7703,7213,47,9266],"class_list":["post-193975","post","type-post","status-publish","format-standard","hentry","category-actualitate","tag-bautura","tag-bauturi-alcoolice","tag-bere","tag-lansare","tag-ursus-breweries"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/193975","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=193975"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/193975\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=193975"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=193975"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=193975"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}