\nRestric\u0163iile impuse de pandemie \u00een privin\u0163a consumului au adus modific\u0103ri profunde \u00een comportamentul clientului, rom\u00e2nii adopt\u00e2nd \u00een acest nou context un stil de via\u0163\u0103 mai aproape de cel vestic: mai mult digital, mai mult shopping online \u015fi mai mult\u0103 preocupare pentru preven\u0163ie \u00een zona de s\u0103n\u0103tate, arat\u0103 un studiu realizat de GroupM.<\/p>\n
\n Aceste schimb\u0103ri nu vin dintr-o dorin\u0163\u0103 de modernizare, ci ca strategii de protejare \u00eentr-o perioad\u0103 de incertitudine.<\/p>\n
\n\u201cRolul nostru este s\u0103 aducem cre\u015ftere clientilor nostri. Credem c\u0103 acest lucru este posibil doar dac\u0103 privim lumea dintr-o perspectiv\u0103 ampl\u0103. Pandemia este cu totul nou\u0103, dar comportamentele noastre au la baz\u0103 structuri ancestrale. Aceasta perspectiv\u0103 ne permite s\u0103 \u00een\u0163elegem mult mai profund deciziile consumatorului \u00een acest nou context, dar \u015fi cum se vor schimba ele pe viitor\u201d, spune Victor Rotariu, Head of Strategy & Insights GroupM Rom\u00e2nia.<\/p>\n
\nAstfel, pandemia a adus cu sine o explozie a cump\u0103r\u0103turilor online, nu doar pentru c\u0103 reduc posibilitatea de infectare, dar si pentru pl\u0103cerea provocat\u0103, care reduce anxietatea generat\u0103 de criza sanitar\u0103.<\/p>\n
\n\u00cen plus, consumatorul rom\u00e2n a ales s\u0103 evadeze din stresul cotidian prin entertainment digital: consumul de video a crescut cu 12%, cel de social media cu 10%, iar gamingul cu 41%.<\/p>\n
\nUn alt efect direct al pandemiei a fost cre\u015fterea nevoii de preven\u0163i \u00een s\u0103n\u0103tate \u015fi preocup\u0103rile legate de wellness. Conform datelor GroupM Rom\u00e2nia, aproape jum\u0103tate dintre rom\u00e2ni au declarat c\u0103 au f\u0103cut exerci\u0163ii fizice pentru prima dat\u0103 \u00een 2020, iar 63% au declarat c\u0103 au achizi\u0163ionat un echipament sportiv \u00een primele trei luni de la declan\u015farea pandemiei.<\/p>\n
\nDin acela\u015fi motiv, cu 11% mai mul\u0163i oameni au cumparat medicamente f\u0103r\u0103 re\u0163et\u0103.<\/p>\n
\nLa polul opus, stresul prelungit generat de pandemie va cre\u015fte incidenta bolilor cronice, at\u00e2t in Rom\u00e2nia cat \u015fi in restul lumii. <\/p>\n
\nGroupM gestioneaz\u0103 peste 60 miliarde dolari \u00een investi\u0163ii anuale de media, prin intermediul agen\u0163iilor Mindshare, MediaCom, Wavemaker, Essence, m\/SIX \u015fi Xaxis. <\/p>\n","protected":false},"excerpt":{"rendered":"
Restric\u0163iile impuse de pandemie \u00een privin\u0163a consumului au adus modific\u0103ri profunde \u00een comportamentul clientului, rom\u00e2nii adopt\u00e2nd \u00een acest nou context un stil de via\u0163\u0103 mai aproape de cel vestic: mai mult digital, mai mult shopping online \u015fi mai mult\u0103 preocupare pentru preven\u0163ie \u00een zona de s\u0103n\u0103tate, arat\u0103 un studiu realizat de GroupM. Aceste schimb\u0103ri nu […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510],"tags":[4126,9817,246,14847],"class_list":["post-193921","post","type-post","status-publish","format-standard","hentry","category-actualitate","tag-clienti","tag-consum","tag-crestere","tag-pandemie"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/193921","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=193921"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/193921\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=193921"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=193921"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=193921"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}