\nPia\u0163a de produse cosmetice a sc\u0103zut cu 13% \u00een pan\u00adde\u00admie, v\u00e2nz\u0103rile nete cobor\u00e2nd sub pragul de 4 mld. lei. Astfel, acest eveniment mondial a \u00eentrerupt o perioad\u0103 bu\u00adn\u0103 pentru v\u00e2nz\u0103rile de parfumuri, produse de machiaj sau \u00eengrijire care oricum sunt mai mici – analizate per ca\u00adpi\u00adta – dec\u00e2t \u00een alte \u0163\u0103ri, semn c\u0103 loc de dezvoltare exist\u0103 \u00eenc\u0103.<\/p>\n
\n\u201eDintre \u0163\u0103rile din zona extins\u0103 a Balcanilor, cele mai mici sc\u0103deri au fost \u00eenregistrate de Rom\u00e2nia \u015fi Serbia. Spre compara\u0163ie, Croa\u0163ia a fost mult mai lovit\u0103\u201c, spunea recent Vanya Panayotova, country general manager al L\u2019Oreal Rom\u00e2nia \u015fi alte nou\u0103 \u0163\u0103ri din zon\u0103.<\/p>\n
\nToate segmentele principale ale pie\u0163ei au sc\u0103zut, ritmul variind de la 5,8% la 29,9%, conform datelor ZF pe baza juc\u0103torilor din pia\u0163\u0103. Cele mai puternice declinuri au fost \u00eenregistrate de segmentele premium \u015fi produse profesionale. Acest lucru poate fi explicat prin faptul c\u0103 \u00een 2020, timp de mai multe luni, magazinele specializate de cosmetice \u015fi saloanele de \u00eenfrumuse\u0163are au func\u0163ionat cu restric\u0163ii, dup\u0103 ce \u00een lockdown au fost \u00eenchise temporar.<\/p>\n
\n\u201eAnul 2020 a fost incomparabil mai greu dec\u00e2t 2009 (primul an din criza financiar\u0103 precedent\u0103 – n.red.). Odat\u0103 instalat\u0103 starea de urgen\u0163\u0103, toate regulile jocului s-au schimbat, iar perioada ce a urmat a fost o prob\u0103 de rezilien\u0163\u0103 \u015fi agilitate\u201c, spune Andreea Moldovan, general manager Avon SEE.<\/p>\n","protected":false},"excerpt":{"rendered":"
Pia\u0163a de produse cosmetice a sc\u0103zut cu 13% \u00een pan\u00adde\u00admie, v\u00e2nz\u0103rile nete cobor\u00e2nd sub pragul de 4 mld. lei. <\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510],"tags":[5622,46622,48702],"class_list":["post-193832","post","type-post","status-publish","format-standard","hentry","category-actualitate","tag-cosmetice","tag-pandemia","tag-produse-cosmetice"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/193832","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=193832"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/193832\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=193832"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=193832"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=193832"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}