\n\u00cen contextul crizei sanitare \u015fi economice actuale, antreprenorii s-au v\u0103zut nevoi\u0163i s\u0103 \u00ee\u015fi reg\u00e2ndeasc\u0103 bugetul, prioritiz\u00e2ndu-\u015fi doar investi\u0163iile vitale afacerii lor. Con\u015ftientiz\u00e2nd provoc\u0103rile financiare \u00eent\u00e2mpinate de ace\u015ftia, Retargeting.biz, o platform\u0103 de marketing automatizat, cu un portofoliu de aproape 1.000 de clien\u0163i din ecommerce, \u015fi-a propus s\u0103 reduc\u0103 costurile magazinelor online provocate de traficul non-uman.<\/p>\n
\n\u00cen mai pu\u0163in de 48 de ore de la setarea noului obiectiv, clien\u0163ii Retargeting.biz \u015fi-au redus costurile asociate volumului de trafic cu p\u00e2n\u0103 la 60%, spun reprezentan\u0163ii businessului \u00eentr-un comunicat de pres\u0103. Aceast\u0103 sc\u0103dere semnificativ\u0103 se datoreaz\u0103 unei noi func\u0163ii care distinge traficul real, de traficul non-uman, provocat de bo\u0163i.<\/p>\n
\nUn bot este un program care efectueaz\u0103 sarcini automatizate pe tot Internetul. \u00cen mod normal, are de \u00eendeplinit sarcini simple \u015fi repetitive, cum ar fi s\u0103 ajute motoarele de c\u0103utare s\u0103 indexeze rezultatele relevante pentru utilizatori. Dat fiind progresul remarcabil al Inteligen\u0163ei Artificiale, ast\u0103zi, bo\u0163ii pot avea at\u00e2t sarcini benefice, c\u00e2t \u015fi d\u0103un\u0103toare.<\/p>\n
\nUn bot bun poate asigura buna func\u0163ionare a unui site, \u00een timp ce un bot r\u0103u poate periclita at\u00e2t imaginea, c\u00e2t \u015fi bugetul unui magazin online. Magazinele online pot fi p\u0103c\u0103lite s\u0103 modifice campanii de marketing, care, \u00een realitate sunt foarte eficiente. Acest lucru se \u00eent\u00e2mpl\u0103 deoarece traficul de bo\u0163i reduce rata de conversie. Acces\u0103rile non-umane cresc traficul unei pagini, \u00eens\u0103, av\u00e2nd \u00een vedere c\u0103 nu \u00eentreprind nicio ac\u0163iune, v\u00e2nz\u0103rile par s\u0103 stagneze.<\/p>\n
\n\u201eOptimizarea v\u00e2nz\u0103rilor magazinelor de E-commerce este obiectivul central al platformei noastre de marketing automatizat. Din acest motiv, \u00een clipa \u00een care am observat un dezechilibru pe site-urile clien\u0163ilor no\u015ftri, \u00eentre volumul de trafic \u015fi rata conversiilor, am \u015ftiut c\u0103 avem de-a face cu un trafic fals. Prin urmare, am decis s\u0103 implement\u0103m o nou\u0103 func\u0163ie care s\u0103 ignore traficul non-uman c\u00e2nd calcul\u0103m sesiunile lunare\u201d, spune Rare\u015f B\u0103nescu, CEO Retargeting.biz<\/p>\n
\nRetargeting.biz este o platform\u0103 automatizat\u0103 de marketing menit\u0103 s\u0103 ajute magazinele online \u00een atragerea de trafic nou \u015fi \u00eembun\u0103t\u0103\u0163irea performan\u0163elor \u00een materie de v\u00e2nz\u0103ri (ex. optimizarea ratelor de conversie \u015fi a volumului de v\u00e2nz\u0103ri, minimizarea costurilor de conversie \u015fi a ratelor de abandon co\u015f).<\/p>\n
\nFolosind tactici de automatizare, Retargeting.biz permite magazinelor online s\u0103 analizeze p\u00e2n\u0103 \u00een cel mai mic detaliu comportamentul utilizatorilor \u015fi s\u0103 le ofere acestora o experien\u0163\u0103 personalizat\u0103, ce aduce rezultate net superioare practicilor standard ale industriei.<\/p>\n
\nPortofoliul de clien\u0163i al Retargeting.biz cuprinde o gam\u0103 variat\u0103 de magazine online care activeaz\u0103 \u00een diferite sectoare, precum: mod\u0103 \u015fi accesorii; cas\u0103 \u015fi gr\u0103din\u0103; cosmetice \u015fi produse de \u00eengrijire; b\u0103uturi \u015fi produse alimentare; electronice, electrocasnice \u015fi IT; juc\u0103rii \u015fi produse pentru copii; accesorii auto-moto; sport \u015fi activit\u0103\u0163i recrea\u0163ionale; flori \u015fi cadouri.<\/p>\n
\nPrezent deja \u00een 4 \u0163\u0103ri \u2013 Rom\u00e2nia, Ungaria, Grecia \u015fi Bulgaria, juc\u0103torul urm\u0103re\u015fte s\u0103 \u00ee\u015fi continue rapid expansiunea, urm\u0103toarele pie\u0163e vizate fiind Spania \u015fi Italia.<\/p>\n","protected":false},"excerpt":{"rendered":"
\u00cen contextul crizei sanitare \u015fi economice actuale, antreprenorii s-au v\u0103zut nevoi\u0163i s\u0103 \u00ee\u015fi reg\u00e2ndeasc\u0103 bugetul, prioritiz\u00e2ndu-\u015fi doar investi\u0163iile vitale afacerii lor. Con\u015ftientiz\u00e2nd provoc\u0103rile financiare \u00eent\u00e2mpinate de ace\u015ftia, Retargeting.biz, o platform\u0103 de marketing automatizat, cu un portofoliu de aproape 1.000 de clien\u0163i din ecommerce, \u015fi-a propus s\u0103 reduc\u0103 costurile magazinelor online provocate de traficul non-uman. \u00cen […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510],"tags":[235,539,15141],"class_list":["post-193811","post","type-post","status-publish","format-standard","hentry","category-actualitate","tag-business","tag-online","tag-riscuri"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/193811","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=193811"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/193811\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=193811"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=193811"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=193811"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}