\nLansarea global\u0103 a noii linii de cosmetice a gigantului Inditex, Zara Beauty, va fi inaugurat\u0103 oficial pe 12 iunie, \u00een contextul \u00een care compania a preg\u0103tit evenimentul timp de 18 luni, scrie Vogue.<\/p>\n
\n\u201eAmbi\u0163ia noastr\u0103 a constat \u00een crearea unei colec\u0163ii ce va putea fi folosit\u0103 de toat\u0103 lumea, indiferent de gen, culoarea pielii, v\u00e2rst\u0103 \u015fi stilul personal\u201d, a declarat Eva Lopez, director al segmentului \u201ebeauty\u201d al Zara, unul dintre cei mai puternici retaileri de fashion la nivel global.<\/p>\n
\nUnul dintre principalele aspecte ale lans\u0103rii implic\u0103 faptul c\u0103 produsele vor putea fi reutilizate dup\u0103 ce au fost terminate, rezervele cost\u00e2nd mai pu\u0163in dec\u00e2t pre\u0163ul de \u00eencepere al produselor (4,9 dolari vs. 7,9-25,9 dolari).<\/p>\n
\n\u00cen 2019, amprenta de dioxid de carbon din cadrul Inditex a dep\u0103\u015fit 50.000 de tone metrice, cel mai ridicat nivel din r\u00e2ndul retailerilor europeni de \u00eembr\u0103c\u0103minte, conform datelor agregate de Statista.com.<\/p>\n
\n\u201eOamenii din perioada post-pandemie vor dori s\u0103 se joace mai mult cu produsele cosmetice. \u00cen prezent ducem lips\u0103 de multe lucruri, iar machiajul este unul dintre ele\u201d, spune Diane Kendal, makeup artistul care a inspirat noua linie Zara.<\/p>\n
\nPandemia de COVID-19 a redus profiturile anuale ale Inditex cu peste dou\u0103 treimi la 1,1 miliarde de euro, de la 3,6 miliarde \u00een 2019, \u00een condi\u0163iile \u00een care o bun\u0103 parte din magazine au fost nevoite s\u0103 \u00ee\u015fi \u00eenchid\u0103 u\u015file.<\/p>\n
\nInditex, care mai de\u0163ine branduri precum Bershka \u015fi Massimo Dutti, a declarat recent s\u0103 v\u00e2nz\u0103rile au sc\u0103zut \u00een 2020 cu 28% la 20,4 miliarde de euro, \u00eens\u0103 a doua jum\u0103tate a anului a adus rezultate relativ bune datorit\u0103 reducerii \u00eenregistrate la nivelul costurilor \u015fi tranzi\u0163iei c\u0103tre mediul virtual.<\/p>\n
\n\u00cen Rom\u00e2nia, grupul spaniol avea la finalul anului trecut 2.200 de angaja\u0163i, fa\u0163\u0103 de aproximativ 3.000 \u00eenainte de criza sanitar\u0103. \u00cen plus, firma a \u00eenchis \u00een pandemie patru magazine: dou\u0103 \u00een Unirea Shopping City din Bucure\u015fti, unul \u00een mallul Iulius din Ia\u015fi \u015fi un altul \u00een Br\u0103ila.<\/p>\n
\n <\/p>\n","protected":false},"excerpt":{"rendered":"
Lansarea global\u0103 a noii linii de cosmetice a gigantului Inditex, Zara Beauty, va fi inaugurat\u0103 oficial pe 12 iunie, \u00een contextul \u00een care compania a preg\u0103tit evenimentul timp de 18 luni, scrie Vogue. \u201eAmbi\u0163ia noastr\u0103 a constat \u00een crearea unei colec\u0163ii ce va putea fi folosit\u0103 de toat\u0103 lumea, indiferent de gen, culoarea pielii, v\u00e2rst\u0103 […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510],"tags":[5622,30016,47,7541,413,9984],"class_list":["post-193682","post","type-post","status-publish","format-standard","hentry","category-actualitate","tag-cosmetice","tag-gigant","tag-lansare","tag-produse","tag-retaileri","tag-zara"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/193682","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=193682"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/193682\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=193682"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=193682"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=193682"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}