{"id":193660,"date":"2021-05-03T15:37:06","date_gmt":"2021-05-03T15:37:06","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=193660"},"modified":"2021-05-03T15:37:06","modified_gmt":"2021-05-03T15:37:06","slug":"google-economiseste-1-mld-dolari-pe-an-pentru-ca-angajatii-lucreaza-de-acasa","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=193660","title":{"rendered":"Google economise\u015fte 1 mld. dolari pe an pentru c\u0103 angaja\u0163ii lucreaz\u0103 de acas\u0103"},"content":{"rendered":"<p>\nCompania Google, parte a gigantului american Alphabet, a economisit \u00een primul trimestru al acestui an 268 mil. dolari fa\u0163\u0103 de aceea\u015fi perioad\u0103 din 2019 prin reducerea cheltuielilor de promovare \u015fi a c\u0103l\u0103toriilor \u015fi activit\u0103\u0163ilor de divertisment pentru angaja\u0163i ca urmare a situa\u0163iei create de pandemia de COVID-19, potrivit unui raport intern al oragniza\u0163iei, scrie Los Angeles Times. La nivelul unui an \u00eentreg, reducerea acestor tipuri de cheltuieli, ar ajunge la circa 1 mld. dolari.&nbsp;<\/p>\n<div>\n<div>\n<div>\n<p>\nAlphabet a declarat chiar \u00een raportul s\u0103u anual pentru 2020, c\u0103 a \u00eenregistrat o reducere a cheltuielilor publicitare \u015fi promo\u0163ionale de 1,4 miliarde de dolari anul trecut, \u00eentruc\u00e2t grupul a sc\u0103zut cheltuielile, a \u00eentrerupt sau a reprogramat campaniile \u015fi a modificat o parte din formatele evenimentelor organizate, acestea desf\u0103\u015fur\u00e2ndu-se doar digital din cauza pandemiei. Totodat\u0103 cheltuielile de c\u0103l\u0103torie \u015fi de divertisment au sc\u0103zut cu 371 milioane dolari anul trecut. Economiile realizate au compensat multe dintre costurile generate de angajarea a mii de persoane, iar pruden\u0163a a permis companiei s\u0103-\u015fi men\u0163in\u0103 constante costurile de marketing \u015fi administrative \u00een primul trimestru din 2021, cu toate c\u0103 veniturile au crescut cu 34%.<\/p>\n<p>\nGoogle este renumit pentru avantajele oferite angaja\u0163ilor precum mesele de masaj, preparatele culinare \u015fi \u201eretreat-uri\u201d corporative, beneficii care au influen\u0163at o mare parte a culturii de lucru din Silicon Valley. Majoritatea personalului Google a lucrat de la distan\u0163\u0103 \u015fi f\u0103r\u0103 aceste avantaje \u00eencep\u00e2nd cu luna martie a anului trecut.<\/p>\n<p>\nCu toate acestea, Google inten\u0163ioneaz\u0103 s\u0103 reia munca de la birou anul acesta. Directorul financiar Ruth Porat a anun\u0163at investitorii c\u0103 se lucreaz\u0103 la un plan pentru un model \u201ehibrid\u201d de lucru, distan\u0163\u00e2nd personalul mai pu\u0163in dens dec\u00e2t \u00eenainte. De asemenea, Porat a mai spus c\u0103 Google va continua s\u0103 investeasc\u0103 \u00een imobilele sale din \u00eentreaga lume.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<p>\n&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Compania Google, parte a gigantului american Alphabet, a economisit \u00een primul trimestru al acestui an 268 mil. dolari fa\u0163\u0103 de aceea\u015fi perioad\u0103 din 2019 prin reducerea cheltuielilor de promovare \u015fi a c\u0103l\u0103toriilor \u015fi activit\u0103\u0163ilor de divertisment pentru angaja\u0163i ca urmare a situa\u0163iei create de pandemia de COVID-19, potrivit unui raport intern al oragniza\u0163iei, scrie Los [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510],"tags":[192,283,5431,8316],"class_list":["post-193660","post","type-post","status-publish","format-standard","hentry","category-actualitate","tag-angajati","tag-cheltuieli","tag-google","tag-reducere"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/193660","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=193660"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/193660\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=193660"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=193660"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=193660"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}