\nAnswear.com, unul dintre cei mai mari retaileri de fashion online din Europa Central\u0103 \u015fi de Est, anun\u0163\u0103 c\u0103 a generat v\u00e2nz\u0103ri online de aproximativ 28 de milioane de euro \u00een primul trimestru al anului 2021, o cre\u015ftere de 82% yoy (year on year), cre\u015fterea veniturilor din v\u00e2nz\u0103ri fiind la fel de dinamic\u0103 \u2013 de 76% yoy, respectiv circa 27 milioane de euro.<\/p>\n
\n\u201eLockdown-ul instaurat in toate \u0163\u0103rile \u00een care Answear opereaz\u0103 a dus la cre\u015fterea v\u00e2nz\u0103rilor companiei, contribuind la consolidarea tendin\u0163ei clien\u0163ilor de a trece de la cump\u0103r\u0103turi offline la cump\u0103r\u0103turi online. \u00cenchiderea magazinelor offline a \u00eencurajat clien\u0163ii s\u0103 cumpere online, ceea ce a generat un flux de noi clien\u0163i, \u00eembun\u0103t\u0103\u0163ind \u00een acela\u015fi timp traficul de pe website, co\u015ful mediu \u015fi ratele de conversie, consolid\u00e2nd astfel dinamica cre\u015fterii v\u00e2nz\u0103rilor\u201d, spune Raluca Radu, country manager Answear Rom\u00e2nia.<\/p>\n
\n\u00cen vremuri ca acestea, cuv\u00e2ntul cheie \u00een pia\u0163a de profil este \u201eflexibilitate\u201d. \u201eFiind un retailer multibrand care activeaz\u0103 online, acest lucru ne permite s\u0103 fim flexibili, s\u0103 reac\u0163ion\u0103m rapid la tendin\u0163ele pie\u0163ei \u015fi s\u0103 adapt\u0103m oferta la nevoile actuale ale consumatorilor. De exemplu, \u00een perioada de lockdown ne-am pliat rapid pe nevoile clien\u0163ilor de a purta haine casual, dar \u015fi dorin\u0163ei acestora de a achizi\u0163iona produse vestimentare pentru sezonul cald \u00eenc\u0103 din luna martie. Aceste aspecte, plus oferta variat\u0103 de branduri de pe site, au avut un efect pozitiv asupra v\u00e2nz\u0103rilor companiei\u201d, adaug\u0103 Raluca Radu.<\/p>\n
\nReprezentan\u0163ii businessului spun c\u0103 portofoliul a fost extins, recent, cu o serie de branduri precum: Elisabetta Franchi, Tory Burch, Penny Black, Max Mara Leisure, The Kooples, Liviana Conti, Stella McCartney, 4F, Wolford, Samsoe Samsoe, Uvex \u015fi CMP.
\n <\/p>\n","protected":false},"excerpt":{"rendered":"
Answear.com, unul dintre cei mai mari retaileri de fashion online din Europa Central\u0103 \u015fi de Est, anun\u0163\u0103 c\u0103 a generat v\u00e2nz\u0103ri online de aproximativ 28 de milioane de euro \u00een primul trimestru al anului 2021, o cre\u015ftere de 82% yoy (year on year), cre\u015fterea veniturilor din v\u00e2nz\u0103ri fiind la fel de dinamic\u0103 \u2013 de 76% […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510],"tags":[246,539,7212],"class_list":["post-193533","post","type-post","status-publish","format-standard","hentry","category-actualitate","tag-crestere","tag-online","tag-vanzari"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/193533","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=193533"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/193533\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=193533"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=193533"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=193533"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}