\nAlphabet, compania-mam\u0103 a Google, a \u00eenregistrat venituri record \u00een primul trimestru din 2021, pe fondul unei cre\u015fteri semnificative a pie\u0163ei de advertising \u015fi marketing digital, potrivit WSJ.<\/p>\n
\nGignatul a raportat venituri de 55,31 miliarde de dolari \u00een T1 2021, o cre\u015ftere de 34% fa\u0163\u0103 de acea\u015fi perioad\u0103 a anului trecut. Trebuie men\u0163ionat c\u0103 \u00een T1 2020 veniturile din advertising au fost afectate de momentul \u00een care pandemia de Covid-19 a lovit \u00een toat\u0103 lumea.<\/p>\n
\nTotodat\u0103, profitul a crescut cu circa 160%. Potrivit MarketWatch, Alphabet a raportat un profit de 17,93 miliarde de dolari, adic\u0103 26,29 de dolari per ac\u0163iune \u00een primul trimestru din 2021, \u00een compara\u0163ie cu un profit de 6,84 miliarde de dolari, adic\u0103 9,87 de dolari per ac\u0163iune \u00een T1 2020.<\/p>\n
\nAstfel, profitul a atins un nivel record pentru al treilea trimestru la r\u00e2nd, ceea ce a declan\u015fat o cre\u015ftere de 4,5% a ac\u0163iunilor dup\u0103 \u00eenchiderea \u015fedin\u0163ei de tranzac\u0163ionare.<\/p>\n
\nVeniturile s-au ridicat la 55,31 de miliarde \u00eens\u0103 dup\u0103 eliminarea costurilor cu achizi\u0163ia de trafic (TAC), acestea se situeaz\u0103 la 45,6 miliarde de dolari \u2013 o \u00eembun\u0103t\u0103\u0163ire fa\u0163\u0103 de nivelul de 33,7 miliarde de dolari din T1 2020.<\/p>\n
\nRezultatele au dep\u0103\u015fit a\u015ftept\u0103rile anali\u015ftilor, \u00een contextul \u00een care un sondaj FactSet ar\u0103ta un profit estimmat la 15,75 de dolari per ac\u0163iune.<\/p>\n
\nUn alt aspect important al evolu\u0163iei \u0163ine de marja opera\u0163ional\u0103 a companiei, care s-a \u00eembun\u0103t\u0103\u0163it la 30%, \u00een compara\u0163ie cu 19% \u00een aceea\u015fi perioad\u0103 a anului trecut.<\/p>\n
\nPandemia a generat \u201ev\u00e2nt \u00een p\u00e2nze\u201d pentru businessul de advertising digital al companiei, \u00een contextul \u00een care mai mul\u0163i oameni au tr\u0103it online \u00een timpul primului an de pandemie, utiliz\u00e2nd Google pentru majoritatea nevoilor \u015fi curiozit\u0103\u0163ilor pe care le aveau, respectiv YouTube pentru entertainment. Brandurile s-au aliniat \u015fi au mutat banii dinspre print, TV \u015fi promo\u0163ii \u00een magazine \u00eenspre universul online.<\/p>\n
\nConform WSJ, veniturile companiei din produsele-cheie s-au situat la 31,88 de miliarde de dolari, iar aici este inclus motorul de c\u0103utare, Gmail-ul \u015fi Google Maps. Per total, aceste produse au \u00eenregistrat o cre\u015ftere de 30%. \u00cen cazul YouTube, veniturile au crescut cu 49%, p\u00e2n\u0103 la 6 miliarde de dolari.<\/p>\n","protected":false},"excerpt":{"rendered":"
Alphabet, compania-mam\u0103 a Google, a \u00eenregistrat venituri record \u00een primul trimestru din 2021, pe fondul unei cre\u015fteri semnificative a pie\u0163ei de advertising \u015fi marketing digital, potrivit WSJ. Gignatul a raportat venituri de 55,31 miliarde de dolari \u00een T1 2021, o cre\u015ftere de 34% fa\u0163\u0103 de acea\u015fi perioad\u0103 a anului trecut. Trebuie men\u0163ionat c\u0103 \u00een T1 […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510],"tags":[12870,82,246,30016,5431,4638,519],"class_list":["post-193510","post","type-post","status-publish","format-standard","hentry","category-actualitate","tag-american","tag-bani","tag-crestere","tag-gigant","tag-google","tag-profit","tag-raportare"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/193510","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=193510"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/193510\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=193510"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=193510"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=193510"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}