\nIndustria produselor cosmetice a suferit \u00een unele privin\u0163e \u00een pandemie \u015fi exist\u0103 anumite tendin\u0163e noi care se remarc\u0103, un exemplu fiind interesul crescut pentru produse cosmetice v\u00e2ndute \u00een farmacie, a spus Rucsandra Hurezeanu, Fondator Ivatherm la ZF Videoconferin\u0163a IMM. Vaccin pentru IMMunitate.<\/p>\n
\n\u201dNoi am avut un an bun, am crescut cu 30% \u00een 2020. Am crescut \u015fi pe pia\u0163a local\u0103 \u015fi la export. Local am crescut cu 10-15%\u201d.<\/p>\n
\nEa a precizat c\u0103 pandemie a avut impact la nivel de industrie \u015fi se observ\u0103 anumite tendin\u0163ei noi \u00een pia\u0163\u0103.<\/p>\n
\n\u201dOamenii caut\u0103 produse de farmacie, sigure \u015fi eficiente, naturale. Parfumeria, makeupul au sc\u0103zut, dar produsele de farmacie cresc\u201d.<\/p>\n
\n\u00cen paralel, este un proces de digitalizare accelerat\u0103 a brandurilor, \u00een condi\u0163iile \u00een care comer\u0163ul online cre\u015fte accelerat.<\/p>\n
\n\u201dSe deschid magazine de e-commerce. Se merge mult spre schimbarea ambalajelor, pentru a fi mai prietenoase cu natura, reciclabile\u201d.<\/p>\n
\nIvatherm are o re\u0163ea de distribu\u0163ie extins\u0103, produsele fiind prezente \u00een multe re\u0163ele de magazine. Strategia companiei nu prevede \u015fi deschiderea unui magazin propriu.<\/p>\n
\n\u201dNoi suntem prezen\u0163i \u00een foarte multe puncte de v\u00e2nzare, iar un magazin propriu nu face parte din modelul nostru de business. Am putea avea un magazin flagship, dar nu ar genera o cre\u015ftere mare a v\u00e2nz\u0103rilor\u201d.<\/p>\n
\nPrintre tendin\u0163ele remarcate \u00een pandemie este \u015fi orientarea consumatorilor spre produse locale, din solidaritate, dar \u015fi din cauza problemelor legate de transport.<\/p>\n
\n
\n <\/p>\n","protected":false},"excerpt":{"rendered":"
Industria produselor cosmetice a suferit \u00een unele privin\u0163e \u00een pandemie \u015fi exist\u0103 anumite tendin\u0163e noi care se remarc\u0103, un exemplu fiind interesul crescut pentru produse cosmetice v\u00e2ndute \u00een farmacie, a spus Rucsandra Hurezeanu, Fondator Ivatherm la ZF Videoconferin\u0163a IMM. Vaccin pentru IMMunitate. \u201dNoi am avut un an bun, am crescut cu 30% \u00een 2020. Am […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510],"tags":[10356,4126,13659,20197,14847,7541],"class_list":["post-193300","post","type-post","status-publish","format-standard","hentry","category-actualitate","tag-cautare","tag-clienti","tag-farmacie","tag-fondator","tag-pandemie","tag-produse"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/193300","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=193300"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/193300\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=193300"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=193300"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=193300"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}