{"id":193149,"date":"2021-04-18T21:25:29","date_gmt":"2021-04-18T21:25:29","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=193149"},"modified":"2021-04-18T21:25:29","modified_gmt":"2021-04-18T21:25:29","slug":"surpriza-de-proportii-in-primele-date-despre-consum-in-2021-in-bucuresti-vanzarile-s-au-prabusit-si-consumul-a-intrat-in-teritoriu-negativ-ruralul-si-urbanul-mic-insa-duduie-per-t","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=193149","title":{"rendered":"Surpriz\u0103 de propor\u0163ii \u00een primele date despre consum \u00een 2021: \u00cen Bucure\u015fti v\u00e2nz\u0103rile s-au pr\u0103bu\u015fit \u015fi consumul a intrat \u00een teritoriu negativ. Ruralul \u015fi urbanul mic \u00eens\u0103 \u201eduduie\u201c. Per total, la nivel na\u0163ional v\u00e2nz\u0103rile de bunuri de larg consum au crescut cu 6,3% \u00een ianuarie-februarie 2021 fa\u0163\u0103 de aceea\u015fi perioad\u0103 din anul anterior"},"content":{"rendered":"

\n\u00cen mediul rural \u015fi \u00een ora\u015fele mici, de sub 50.000 de locuitori, consumul a cres\u00adcut puternic \u00een primele dou\u0103 luni din an comparativ cu aceea\u015fi pe\u00adrioa\u00add\u0103 din 2020, astfel c\u0103 v\u00e2nz\u0103rile de alimente, bunuri de \u00eengrijire personal\u0103 \u015fi a locuin\u0163ei au un plus de peste 14%, arat\u0103 o ana\u00adliz\u0103 a companiei de cercetare de pia\u0163\u0103 RetailZoom. Ritmul este de peste dou\u0103 ori mai rapid dec\u00e2t cel de la nivelul \u00eentregii pie\u0163e.<\/p>\n

\nMai mult, aceast\u0103 zon\u0103 a \u0163\u0103rii este cea care a s\u0103ltat consumul \u00een perioada ianuarie-fe\u00adbruarie 2021 fa\u0163\u0103 de acelea\u015fi luni din 2020 \u00een contextul \u00een care datele pentru Bucure\u015fti in\u00addic\u0103 o sc\u0103dere de 3,7% a v\u00e2nz\u0103rilor de bu\u00adnuri de larg consum. Declinul \u00een Capital\u0103 se poate remarca pe toate cele trei segmente prin\u00adcipale ale pie\u0163ei – alimente, bunuri de \u00een\u00adgrijire personal\u0103 \u015fi a locuin\u0163ei -, conform RetailZoom.<\/p>\n

\nPer total, pia\u0163a de FMCG a crescut cu 6,3% \u00een primele dou\u0103 luni din an fa\u0163\u0103 de ianuarie-februarie 2020.<\/p>\n

\nInforma\u0163iile sunt \u00eent\u0103rite \u015fi de juc\u0103torii din pia\u0163\u0103 care spun \u015fi afirmau \u00eenc\u0103 din 2020 c\u0103 ruralul a devenit tot mai vizibil \u00een consum.<\/p>\n

\n\"\"<\/p>\n

\n\u201eO parte dintre cei care mergeau \u00een mod frecvent \u00een ora\u015fele mai mari pentru a-\u015fi face cum\u00adp\u0103r\u0103turile, fiind for\u0163a\u0163i de pandemie s\u0103 se orienteze c\u0103tre magazinele mai apro\u00adpia\u00adte de cas\u0103, \u015fi-au dat seama c\u0103 o mare parte din arti\u00adcolele pe care ei le cump\u0103rau le g\u0103sesc la pre\u00ad\u0163uri bune f\u0103r\u0103 s\u0103 mai fac\u0103 zeci de kilo\u00adme\u00adtri dus-\u00eentors. Unii \u015fi-au schimbat atitudinea fa\u00ad\u0163\u0103 de comer\u0163ul tradi\u0163ional \u015fi ne-au obligat \u00een ace\u00adla\u015fi timp pe noi s\u0103 list\u0103m \u015fi pro\u00adduse mai scum\u00adpe, de o calitate superioa\u00adr\u0103\u201c, spu\u00adnea recent Ionel Popa, proprietarul busi\u00adnessului Dinatos din comuna B\u0103leni, jude\u0163ul Gala\u0163i. Compania ope\u00adreaz\u0103 un magazin LaDoiPa\u015fi.<\/p>\n

\nCre\u015fterea consumului \u00een rural e sus\u0163i\u00adnu\u00adt\u0103 \u00eens\u0103 \u015fi de \u00eentoarcerea \u00een \u0163ar\u0103 \u00een 2020, \u00een pan\u00adde\u00admie, a unor rom\u00e2ni care lucrau peste hotare.<\/p>\n

\n\u201e\u00cen 2020 s-au \u00eentors acas\u0103 circa 1,5-2 mi\u00adlioane de rom\u00e2ni. Cred c\u0103 avem un volum de con\u00adsumatori mai mare. Cre\u015fterea consumu\u00adlui se vede \u00een magazinele de proximitate, \u00een spe\u00adcial \u00een cele din mediul rural, ele fiind tot\u00adodat\u0103 \u015fi cele care au compensat pierderile din HoReCa \u00een 2020\u201c, spune \u015fi Mihai Voicu, general manager al Bergenbier, unul dintre cei mai mari juc\u0103tori din industria berii.<\/p>\n

\nAceast\u0103 revenire acas\u0103 pentru rom\u00e2ni – mul\u0163i \u00een mediul rural sau \u00een urbanul mic – se vede \u015fi \u00een pia\u0163a de construc\u0163ii \u015fi \u00een cele co\u00adnexe precum materiale de construc\u0163ii. \u00cen pa\u00adra\u00adlel cu dezvoltarea reziden\u0163ial\u0103 din marile ora\u00ad\u015fe, iau amploare \u015fi zonele limitrofe acestora.<\/p>\n","protected":false},"excerpt":{"rendered":"

\u00cen mediul rural \u015fi \u00een ora\u015fele mici, de sub 50.000 de locuitori, consumul a cres\u00adcut puternic \u00een primele dou\u0103 luni din an comparativ cu aceea\u015fi pe\u00adrioa\u00add\u0103 din 2020, astfel c\u0103 v\u00e2nz\u0103rile de alimente, bunuri de \u00eengrijire personal\u0103 \u015fi a locuin\u0163ei au un plus de peste 14%, arat\u0103 o ana\u00adliz\u0103 a companiei de cercetare de pia\u0163\u0103 RetailZoom. <\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510],"tags":[426,7710,9817,387,13548,7212],"class_list":["post-193149","post","type-post","status-publish","format-standard","hentry","category-actualitate","tag-alimente","tag-bunuri-de-larg-consum","tag-consum","tag-magazine","tag-mediul-rural","tag-vanzari"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/193149","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=193149"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/193149\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=193149"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=193149"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=193149"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}