{"id":193113,"date":"2021-04-17T18:40:00","date_gmt":"2021-04-17T18:40:00","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=193113"},"modified":"2021-04-17T18:40:00","modified_gmt":"2021-04-17T18:40:00","slug":"de-la-viticultura-la-it-cum-s-a-reinventat-o-companie-care-exporta-vin-pentru-urss-in-perioada-comunista-2","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=193113","title":{"rendered":"De la viticultur\u0103 la IT. Cum s-a reinventat o companie care exporta vin pentru URSS \u00een perioada comunist\u0103"},"content":{"rendered":"<p>\n<strong>Vinalcool Bac\u0103u, compania care \u00een perioada comunist\u0103 producea 100-150 de vagoane de vin lunar \u015fi le trimitea \u00een URSS, a trecut de la insolven\u0163\u0103, la investi\u0163ii \u00een imobiliare \u015fi IT. Care este povestea companiei?<\/strong><\/p>\n<p>\nVinalcool Bac\u0103u, unul dintre cei mai mari produc\u0103tori de vin \u00eenainte de Revolu\u0163ie \u015fi a cincea \u00eentreprindere agricol\u0103 de stat din Rom\u00e2nia, cump\u0103rat\u0103 de Lucian Ciubotaru \u00een 2005, moment \u00een care se afla \u00een insolven\u0163\u0103 \u015fi cu datorii 65 de miliarde de lei, vrea s\u0103 se reinventeze \u015fi pariaz\u0103 pe imobiliare \u015fi IT. Singura leg\u0103tur\u0103 cu viticultura r\u0103m\u00e2ne colec\u0163ia de vinuri Nicolae\u2019S, a lui Nicolae Ceau\u015fescu, din vinoteca fondat\u0103 \u00een anul 1967, pe care compania \u00eenc\u0103 o de\u0163ine. \u201eViitorul companiei noastre, \u00een contextul actual, arat\u0103 c\u0103 avem de lucru \u00een perfec\u0163ionarea unor domenii la care \u00eenaintea pandemiei nici nu ne-am fi g\u00e2ndit. \u00cen viitorul imediat, vechiul Vinalcool va sf\u00e2r\u015fi, probabil, ca nume, dar o va face cu siguran\u0163\u0103 gener\u00e2nd un mare nume \u00een industria de software\u201d, poveste\u015fte Lucian Ciubotaru, CEO al Vinalcool, de profesie economist. \u00cen prezent, compania are afaceri \u00een agricultur\u0103, imobiliare \u015fi IT. Exploateaz\u0103 o ferm\u0103 de aproximativ 500 de hectare de teren agricol \u015fi are \u00een portofoliu brandurile de b\u0103uturi nonalcoolice Fresh din Mere de Ite\u015fti, Cire\u015fe de Ite\u015fti \u015fi C\u0103mara din Ite\u015fti \u015fi anul acesta va scoate pe pia\u0163\u0103 un brand nou. \u201eInten\u0163ia noastr\u0103 este de a dezvolta o industrie u\u015foar\u0103, bazat\u0103 pe finan\u0163\u0103ri cu fonduri europene. Cercet\u0103m \u015fi posibilitatea cre\u015fterii unui lot de bovine din rase de carne, pentru care este mare c\u0103utare\u201d, spune Ciubotaru.<\/p>\n<p>\n&nbsp;<\/p>\n<p>\n<strong>Ce a fost&#8230;<\/strong><\/p>\n<p>\n\u201eVinalcool, fabrica de vinuri din Bac\u0103u, ob\u0163inea cantit\u0103\u0163i cuprinse \u00eentre 100-150 de vagoane de vin lunar, iar \u00een ultima perioad\u0103 a existen\u0163ei acesteia, \u00ee\u015fi diversificase produc\u0163ia cu rachiuri, coniac, lichioruri, ape minerale, diferite sortimente de sucuri naturale \u015fi a fabricat prima \u015fampanie din Rom\u00e2nia pentru copii, exportat\u0103 \u015fi c\u0103tre parteneri din Moscova\u201d, poveste\u015fte Lucian Ciubotaru. Antreprenorul adaug\u0103 c\u0103 marii clien\u0163i externi ai Vinalcool Bac\u0103u erau Japonia, Cehia, Slovacia, Iugoslavia, Polonia, Albania, China \u015fi URSS. Dup\u0103 1990, compania a fost privatizat\u0103 \u015fi pachetul majoritar de ac\u0163iuni a ajuns la concernul turc Pakmaya-Hasmaya, iar capacit\u0103\u0163ile de produc\u0163ie au fost v\u00e2ndute \u015fi angaja\u0163ii concedia\u0163i, compania ajung\u00e2nd pe marginea falimentului. \u201eAm preluat prima ac\u0163iune \u015fi apoi, pas cu pas, pachete din ce \u00een ce mai consistente de ac\u0163iuni c\u00e2nd nimeni nu mai d\u0103dea o \u015fans\u0103 de supravie\u0163uire Vinalcoolului. Apoi am cump\u0103rat la licita\u0163ie public\u0103, prin intermediul Bursei de Valori Bucure\u015fti, pachetul majoritar. Ast\u0103zi am o satisfac\u0163ie enorm\u0103 pentru am f\u0103cut fa\u0163\u0103 acestei provoc\u0103ri\u201d, sus\u0163ine Lucian Ciubotaru. Ini\u0163ial, el a \u00eencercat s\u0103 reporneasc\u0103 produc\u0163ia de vinuri \u015fi spirtoase, cu re\u0163ete \u015fi branduri proprii, dar a e\u015fuat \u015fi a hot\u0103r\u00e2t s\u0103 transforme baza central\u0103 a companiei, un teren de aproximativ trei hectare, \u00een centru logistic, unde g\u0103zduie\u015fte \u00een prezent companii precum MegaImage, Coriolan, Raffaelo Art, AdStill, Molkerei, Nortek, Pelle-Industria Vernici, Cizm\u0103rie \u015fi Nortek Trust.<\/p>\n<p>\n&nbsp;<\/p>\n<p>\n<a href=\"https:\/\/www.businessmagazin.ro\/analize\/agricultura\/de-la-viticultura-la-it-cum-s-a-reinventat-o-companie-care-exporta-20008048\" target=\"_blank\"><strong>Citi\u0163i articolul integral pe Business MAGAZIN<\/strong><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Vinalcool Bac\u0103u, compania care \u00een perioada comunist\u0103 producea 100-150 de vagoane de vin lunar \u015fi le trimitea \u00een URSS, a trecut de la insolven\u0163\u0103, la investi\u0163ii \u00een imobiliare \u015fi IT. Care este povestea companiei? Vinalcool Bac\u0103u, unul dintre cei mai mari produc\u0103tori de vin \u00eenainte de Revolu\u0163ie \u015fi a cincea \u00eentreprindere agricol\u0103 de stat din [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510,511],"tags":[401,10493,272,193,14847,48501,7702,13125],"class_list":["post-193113","post","type-post","status-publish","format-standard","hentry","category-actualitate","category-afaceri","tag-antreprenoriat","tag-bacau","tag-companie","tag-it","tag-pandemie","tag-vinalcool-bacau","tag-vinuri","tag-viticultura"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/193113","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=193113"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/193113\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=193113"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=193113"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=193113"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}