{"id":192882,"date":"2021-04-09T12:17:00","date_gmt":"2021-04-09T12:17:00","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=192882"},"modified":"2026-04-08T10:46:43","modified_gmt":"2026-04-08T10:46:43","slug":"povestea-antreprenorului-care-desi-a-crescut-intr-o-locuinta-sociala-si-nu-a-terminat-liceul-a-fondat-o-companie-care-se-bate-cu-kfc-si-burger-king","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=192882","title":{"rendered":"Povestea antreprenorului care, de\u015fi a crescut \u00eentr-o locuin\u0163\u0103 social\u0103 \u015fi nu a terminat liceul, a fondat o companie care se bate cu KFC \u015fi Burger King"},"content":{"rendered":"<p>\n<strong>\u00cen ciuda faptului c\u0103 a crescut \u00eentr-o locuin\u0163\u0103 social\u0103 \u015fi a abandonat liceul pentru a avea un venit, Alvin Copeland a reu\u015fit, prin for\u0163e proprii, s\u0103 \u00ee\u015fi dep\u0103\u015feasc\u0103 condi\u0163ia \u015fi s\u0103 ajung\u0103 un cunoscut om de afaceri. Lan\u0163ul american de fast-food Popeyes, prima companie pe care a fondat-o, se bate ast\u0103zi cu gigan\u0163i de talia KFC \u015fi Burger King.<\/strong><\/p>\n<p>\nAlvin Charles \u201eAl\u201c Copeland s-a n\u0103scut pe 2 februarie 1944 \u00een New Orleans, Louisiana, \u00eentr-o familie modest\u0103. O perioad\u0103 a locuit al\u0103turi de mama \u015fi fra\u0163ii s\u0103i \u00eentr-o locuin\u0163\u0103 social\u0103, dup\u0103 ce tat\u0103l s\u0103u i-a p\u0103r\u0103sit la scurt timp dup\u0103 na\u015fterea sa. El a abandonat liceul la 16 ani \u015fi a s-a angajat la unul dintre magazinele lan\u0163ului Schwegmann Brothers Giant Supermarkets. A lucrat apoi pentru Tastee Donut, un lan\u0163 de gogo\u015ferii de\u0163inut de fratele s\u0103u, Gil. La v\u00e2rsta de 18 ani, Copeland \u015fi-a v\u00e2ndut ma\u015fina \u015fi a cump\u0103rat una dintre gogo\u015feriile lui Gil, intr\u00e2nd astfel \u00een lumea antreprenoriatului.<\/p>\n<p>\n\u00cen 1972, antreprenorul a pus bazele lan\u0163ului de fast food Popeyes Chicken &amp; Biscuits, deschiz\u00e2nd o prim\u0103 unitate \u00een suburbiile ora\u015fului New Orleans. \u00cencep\u00e2nd cu 1976 a deschis \u015fi prima franciz\u0103, \u00een Baton Rouge, Louisiana. \u00cen urm\u0103torii 10 ani, a inaugurat alte aproximativ 500 de unit\u0103\u0163i.<\/p>\n<p>\n\u00cen martie 1989 Popeyes, pe atunci al treilea cel mai mare lan\u0163 de fast-food cu produse pe baz\u0103 de pui, a cump\u0103rat rivalul aflat cu o pozi\u0163ie \u00eenaintea sa \u2013 compania Church\u2019s Chicken. \u00cempreun\u0103, cele dou\u0103 businessuri de\u0163ineau peste 2.000 de unit\u0103\u0163i. Fuziunea a afectat \u00eens\u0103 bunul mers al afacerilor lui Copeland, a\u015fa c\u0103 \u00een 1991, dup\u0103 ce acumulase datorii de peste 400 de milioane de dolari, antreprenorul a fost nevoit s\u0103 apeleze la protec\u0163ia \u00eempotriva falimentului pentru a-\u015fi salva businessul. Un an mai t\u00e2rziu, \u00een urma unui plan realizat de un grup de creditori ai lui Copeland, cele dou\u0103 companii au fost incluse sub umbrela nou createi AFC (America\u2019s Favorite Chicken Company, Inc.).<\/p>\n<p>\nDe\u015fi antreprenorul a pierdut businessul pe care \u00eel fondase \u00een procesul de faliment, a ob\u0163inut totu\u015fi dreptul asupra unor re\u0163ete \u015fi produse. A \u00eenceput s\u0103 produc\u0103 condimente prin intermediul brandului Diversified Foods &amp; Seasonings, care a \u00eencheiat un contract cu Popeyes p\u00e2n\u0103 \u00een 2025.<\/p>\n<p>\n\u00cen paralel, Copeland a de\u0163inut \u015fi alte lan\u0163uri de restaurante, printre care Copeland\u2019s, Copeland\u2019s Cheesecake Bistro, Amor de Brazil \u015fi Copeland\u2019s Social City, o serie de cluburi de comedie \u00een California \u015fi Pittsburgh, precum \u015fi trei hoteluri.<\/p>\n<p>\nDe\u015fi nu \u015fi-a finalizat niciodat\u0103 studiile, el s-a implicat \u00een educa\u0163ia altor tineri, finan\u0163\u00e2nd o serie de cursuri de preg\u0103tire pentru personalul din HoReCa. Antreprenorul a murit pe 23 martie 2008, \u00een Germania, unde urma un tratament pentru o form\u0103 rar\u0103 de cancer de care suferea. La acea dat\u0103 avea o avere de circa 400 de milioane de dolari. El a avut nou\u0103 copii \u2013 cinci fii \u015fi patru fiice \u2013 din patru c\u0103snicii.<\/p>\n<p>\nPe 17 iunie 2014, Popeyes a pl\u0103tit 43 de milioane de dolari pentru a cump\u0103ra re\u0163eta original\u0103 de pui de la mo\u015ftenitorii fondatorului. \u00cen 2018, ultimul an pentru care exist\u0103 date disponibile, Popeyes Louisiana Kitchen a \u00eenregistrat venituri de 3,7 miliarde de dolari \u015fi circa 3.100 de dolari.<\/p>\n<p>\n<img decoding=\"async\" alt=\"\" src=\"http:\/\/storage0.dms.mpinteractiv.ro\/media\/401\/341\/5531\/20008309\/2\/cifre.jpg?height=359&amp;width=620\" style=\"width: 620px;height: 359px\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u00cen ciuda faptului c\u0103 a crescut \u00eentr-o locuin\u0163\u0103 social\u0103 \u015fi a abandonat liceul pentru a avea un venit, Alvin Copeland a reu\u015fit, prin for\u0163e proprii, s\u0103 \u00ee\u015fi dep\u0103\u015feasc\u0103 condi\u0163ia \u015fi s\u0103 ajung\u0103 un cunoscut om de afaceri. Lan\u0163ul american de fast-food Popeyes, prima companie pe care a fondat-o, se bate ast\u0103zi cu gigan\u0163i de talia [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510,512],"tags":[48499,255,11197,31819,11196,11188,48500],"class_list":["post-192882","post","type-post","status-publish","format-standard","hentry","category-actualitate","category-revista-bm","tag-alvin-charles-copeland","tag-antreprenori","tag-burger-king","tag-capitalistul-saptamanii","tag-fast-food","tag-kfc","tag-popeyes"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/192882","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=192882"}],"version-history":[{"count":1,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/192882\/revisions"}],"predecessor-version":[{"id":192888,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/192882\/revisions\/192888"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=192882"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=192882"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=192882"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}