{"id":192712,"date":"2021-04-04T18:36:31","date_gmt":"2021-04-04T18:36:31","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=192712"},"modified":"2021-04-04T18:36:31","modified_gmt":"2021-04-04T18:36:31","slug":"vanzarile-de-dezinfectant-de-maini-au-avut-o-crestere-exploziva-de-900-anul-trecut-in-2021-insa-piata-a-scazut-la-jumatate","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=192712","title":{"rendered":"V\u00e2nz\u0103rile de dezinfectant de m\u00e2ini au avut o cre\u015ftere exploziv\u0103 de 900% anul trecut. \u00cen 2021 \u00eens\u0103 pia\u0163a a sc\u0103zut la jum\u0103tate"},"content":{"rendered":"<p>\n<strong>Acesta este produsul din pia\u0163a de FMCG cu cea mai bun\u0103 evolu\u0163ie \u00een 2020, an marcat de pandemie.<\/strong><\/p>\n<p>\nV\u00e2nz\u0103rile de dezinfectant de m\u00e2ini au crescut cu 900%, adic\u0103 de zece ori, \u00een 2020 fa\u0163\u0103 de anul anterior. Mai exact, rom\u00e2nii au pl\u0103tit anul trecut, primul an de pandemie, circa 7,5 mil. euro pe astfel de bunuri, fa\u0163\u0103 de doar 750.000 de euro \u00een 2019, arat\u0103 datele ZF de la juc\u0103torii din pia\u0163\u0103.<\/p>\n<p>\nPia\u0163a a explodat \u00een 2020, c\u00e2nd oamenii au cump\u0103rat impulsiv \u015fi \u015fi-au f\u0103cut stocuri de bunuri at\u00e2t ali\u00admen\u00adtare, c\u00e2t \u015fi nonalimentare. Multe din\u00adtre achizi\u0163ii au fost ge\u00adne\u00adrate de panic\u0103. \u00cen 2021 \u00eens\u0103, odat\u0103 cu tem\u00adpe\u00adrarea fricii pe de-o parte \u015fi dat fiind c\u0103 exist\u0103 deja sto\u00adcuri de gel dez\u00adinfectant \u00een casele unor consumatori pe de alta, v\u00e2nz\u0103rile au sc\u0103zut la ju\u00adm\u0103tate, spun juc\u0103torii din pia\u0163\u0103. Mai mult, ei adaug\u0103 c\u0103 sunt multe stocuri \u00een toat\u0103 pia\u0163a, \u015fi la produc\u0103tori, \u015fi la re\u00adtaileri \u015fi la consu\u00admatori. Iar esti\u00adm\u0103rile arat\u0103 c\u0103 pia\u0163a va sc\u0103dea pentru c\u0103 nu mai e panic\u0103 \u00een r\u00e2ndul oamenilor, nu la fel ca \u00een 2020 cel pu\u0163in.<\/p>\n<p>\n\u00cen ceea ce prive\u015fte segmentul aces\u00adta, companiile rom\u00e2ne\u015fti active \u00een pro\u00adduc\u0163ia de cosmetice (Farmec, Iva\u00adtherm sau Cosmetic Plant), de bu\u00adnuri pentru \u00eengrijirea locuin\u0163ei (Inter\u00adstar Chim) sau chiar agricultur\u0103 (Glis\u00adsan\u00addo) s-au repliat rapid \u015fi au dez\u00advol\u00adtat biocide \u015fi dezinfectan\u0163i de m\u00e2ini.<\/p>\n<p>\n\u201eAm intrat pe pia\u0163a aceasta deoarece compania noastr\u0103 are \u00een ac\u0163ionariat \u015fi \u00een r\u00e2ndul angaja\u0163ilor ingineri chimisti. Am v\u0103zut-o ca o oportunitate \u00een martie 2020 s\u0103 intr\u0103m \u00eentr-un business nou\u201c, spune Ioan Biianu, proprietarul \u015fi unul dintre fondatorii grupului timi\u015forean de agrobusiness Glissando.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>V\u00e2nz\u0103rile de dezinfectant de m\u00e2ini au crescut cu 900%, adic\u0103 de zece ori, \u00een 2020 fa\u0163\u0103 de anul anterior. Mai exact, rom\u00e2nii au pl\u0103tit anul trecut, primul an de pandemie, circa 7,5 mil. euro pe astfel de bunuri, fa\u0163\u0103 de doar 750.000 de euro \u00een 2019, arat\u0103 datele ZF de la juc\u0103torii din pia\u0163\u0103.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510],"tags":[10409,5622,48452,6278,14847,7212],"class_list":["post-192712","post","type-post","status-publish","format-standard","hentry","category-actualitate","tag-bunuri","tag-cosmetice","tag-dezinfectant-de-maini","tag-fmcg","tag-pandemie","tag-vanzari"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/192712","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=192712"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/192712\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=192712"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=192712"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=192712"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}